蘋(píng)果車載信息系統(tǒng)CarPlay全新亮相日內(nèi)瓦車展
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????蘋(píng)果公司（Apple）本周一在日內(nèi)瓦國(guó)際車展（Geneva International Motor Show）上發(fā)布了一項(xiàng)重要計(jì)劃，進(jìn)軍繼臺(tái)式機(jī)和手機(jī)之后電腦平臺(tái)之爭(zhēng)的下一個(gè)戰(zhàn)場(chǎng)——汽車儀表盤(pán)。 ????蘋(píng)果在新聞稿以及與三大車企的現(xiàn)場(chǎng)演示中重新命名并再次發(fā)布了去年六月曾經(jīng)發(fā)布過(guò)的iOS in the Car。如今，這款產(chǎn)品有了個(gè)新名字，叫做CarPlay。這個(gè)名字不由得讓人想到AirPlay，也就是蘋(píng)果公司的一個(gè)專有系統(tǒng)，可以用來(lái)通過(guò)電視和音響收看收聽(tīng)蘋(píng)果設(shè)備中的視頻、音頻、照片以及網(wǎng)頁(yè)內(nèi)容。 ????與此類似，CarPlay也將利用多項(xiàng)蘋(píng)果專有技術(shù)——Siri、iTunes、地圖——及其操作簡(jiǎn)便這一賣點(diǎn)，使自身在競(jìng)爭(zhēng)性產(chǎn)品中脫穎而出。CarPlay的競(jìng)爭(zhēng)產(chǎn)品包括谷歌（Google）1月份推出的開(kāi)放汽車聯(lián)盟（Open Automotive Alliance），已經(jīng)推出第8版的微軟（Microsoft）Windows Embedded Automotive，以及依托于Linux的非營(yíng)利性合規(guī)程序GENIVI Alliance。 |
????Apple (AAPL) launched a major initiative at the Geneva International Motor Show Monday in what's shaping up as the next battleground -- after the desktop and the pocket phone -- in the computer platform wars: The dashboard of your car. ????In a press release and live demos with a trio of big-name automakers, Apple re-released and re-brandediOS in the Car, which it had announced only last June. The new name is CarPlay, a calculated marketing reference to AirPlay, Apple's proprietary system for streaming video, audio, photos and Web content from Apple devices to TVs and stereos. ????Similarly, CarPlay will tap into a stack of Apple-owned technologies -- Siri, iTunes, Maps -- and its reputation for ease of use to differentiate Apple's offering from its chief competitors: Google's (GOOG) Open Automotive Alliance, introduced in January, Microsoft's (MSFT) Windows Embedded Automotive, now in its 8th version, and the GENIVI Alliance, a nonprofit compliance program based on Linux. |
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????蘋(píng)果的推銷詞如下： ????CarPlay使iPhone用戶能以十分直觀地方式撥打電話、使用地圖、收聽(tīng)音樂(lè)以及查看信息，只需一個(gè)字或一次點(diǎn)擊。用戶能方便地通過(guò)汽車的原生界面控制CarPlay，也可以按住方向盤(pán)上的語(yǔ)音控制按鈕輕松激活Siri。 ????本周，來(lái)自法拉利（Ferrari）、梅賽德斯-奔馳（Mercedes-Benz）以及沃爾沃（Volvo）三家公司的汽車將向用戶首次展示CarPlay。未來(lái)還有更多汽車制造商支持CarPlay，其中包括寶馬（BMW Group）、福特（Ford）、通用（General Motors）、本田（Honda）、現(xiàn)代（Hyundai Motor Company）、捷豹路虎（Jaguar Land Rover）、起亞（Kia Motors）、三菱（Mitsubishi Motors）、日產(chǎn)（Nissan Motor Company）、標(biāo)致雪鐵龍（PSA Peugeot Citro?n）、斯巴魯（Subaru）、鈴木（Suzuki）以及豐田（Toyota Motor Corp）。 ????強(qiáng)大的合作伙伴陣容令蘋(píng)果一馬當(dāng)先，就連自從1998年以來(lái)就一直在汽車操作系統(tǒng)市場(chǎng)耕耘的微軟也不是對(duì)手。自《衛(wèi)報(bào)》（Guardian）于1月份公布本文所附清單以來(lái)，福特（Ford）宣布已經(jīng)放棄了微軟的Windows Embedded Automotive系統(tǒng)，轉(zhuǎn)而采用黑莓（BlackBerry）的QNX。 ????蘋(píng)果CarPlay作為iOS 7的升級(jí)版，可在支持Lighting接口的iPhone上使用，包括iPhone 5s、iPhone 5c和iPhone 5。 ????最新消息：庫(kù)比蒂諾（蘋(píng)果公司總部所在地——譯注）當(dāng)?shù)貢r(shí)間3月3日上午9點(diǎn)半左右，蘋(píng)果營(yíng)銷總監(jiān)菲爾?席勒在Twitter上發(fā)布消息，給出了蘋(píng)果公司官網(wǎng)上一個(gè)新的CarPlay宣傳頁(yè)面鏈接。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航 ???? |
????Apple's pitch: ????CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car's native interface or just push-and-hold the voice control button on the steering wheel to activate Siri? without distraction. ????Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citro?n, Subaru, Suzuki and Toyota Motor Corp. ????Apple's line-up of partners puts it ahead of the pack -- even Microsoft, which has been in the car OS market since 1998. Since the Guardian published the attached checklist in January, Ford (F) announced that it has dropped Windows Embedded Automotive in favor of BlackBerry's (BBRY) QNX. ????Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. ????UPDATE: At about 9:30 a.m. Cupertino time, Apple marketing chief Phil Schiller tweeted a link to a new CarPlay promotional page on the company's website: ???? |
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