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專(zhuān)欄 - 蘋(píng)果2_0

蘋(píng)果招聘行動(dòng)昭示研發(fā)秘密

Philip Elmer-DeWitt 2014年02月10日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
想知道蘋(píng)果袖子里藏著什么錦囊妙計(jì)嗎?最好的辦法莫過(guò)于看看它最近都招募了哪些人才。他們包括:一名健身專(zhuān)家,一名睡眠專(zhuān)家,兩位時(shí)尚界備受矚目的CEO,及多名精通非侵入式無(wú)線生物傳感技術(shù)的硬件及軟件工程師。

????蘋(píng)果公司(Apple)招聘的有:一名健身專(zhuān)家,一名睡眠專(zhuān)家,兩位時(shí)尚界備受矚目的CEO,及多名精通非侵入式無(wú)線生物傳感技術(shù)的硬件及軟件工程師。這項(xiàng)技術(shù)主要用于測(cè)量各項(xiàng)生命體征,包括呼吸頻率、血糖水平、血氧濃度等。

????這些人在蘋(píng)果都做些什么呢?

????根據(jù)美國(guó)科技博客9to5Mac的馬克?古爾曼的說(shuō)法,他們?cè)谘邪l(fā)所謂的iWatch。雖然收到外界的普遍期待,但這項(xiàng)產(chǎn)品卻仍然沒(méi)有發(fā)布。蘋(píng)果公司招募了十幾名團(tuán)隊(duì)成員來(lái)開(kāi)發(fā)這一產(chǎn)品。上周五,古爾曼公布了這些成員的背景資料。

????想知道蘋(píng)果有些什么錦囊妙計(jì),最好的辦法或許是看看它都招聘了哪些人,以及為什么招聘他們。

????按照古爾曼名單中的順序,這些成員的簡(jiǎn)短介紹如下:

????? 凱文?林奇:奧多比公司(Adobe)前首席技術(shù)官。去年三月加入蘋(píng)果,目前管理一支由前iPod和iOS開(kāi)發(fā)者組成的內(nèi)部團(tuán)隊(duì)。

????? 杰?布萊尼克:健身專(zhuān)家,來(lái)自耐克公司(Nike)。曾負(fù)責(zé)智能腕帶FuelBand的開(kāi)發(fā)。布萊尼克是一名訓(xùn)練師和勵(lì)志演說(shuō)家,在健身領(lǐng)域享有盛名。

????? 羅伊?雷曼:科學(xué)家,來(lái)自飛利浦研究中心(Phillips)。擅長(zhǎng)利用非藥物手段提升睡眠質(zhì)量,曾開(kāi)發(fā)用于睡眠監(jiān)測(cè)的微型傳感器。

????? 保羅?丹尼佛:時(shí)尚品牌伊夫圣羅蘭(Yves Saint Laurent)前CEO。在領(lǐng)導(dǎo)時(shí)尚行業(yè)這一最具價(jià)值的品牌之前,丹尼佛曾在蘋(píng)果公司供職多年。

????? 安吉拉?阿倫茨:時(shí)裝品牌博柏利(Burberry)前CEO。通過(guò)結(jié)合技術(shù)手段,她成功扭轉(zhuǎn)了博柏利的局面。現(xiàn)負(fù)責(zé)蘋(píng)果公司零售業(yè)務(wù),包括實(shí)體店和網(wǎng)店。

????? 本?謝弗:設(shè)計(jì)師。曾主導(dǎo)設(shè)計(jì)耐克“創(chuàng)新廚房實(shí)驗(yàn)室”(Innovation Kitchen),正是這個(gè)實(shí)驗(yàn)室研發(fā)了腕帶FuelBand和跑鞋F(xiàn)lyknit。

????? 烏耶恩?布洛克:曾在血糖監(jiān)測(cè)解決方案開(kāi)發(fā)商C8 MediSensors公司擔(dān)任技術(shù)總監(jiān),這家公司曾開(kāi)發(fā)了一種非侵入性方法以監(jiān)測(cè)血糖及其它生命體征。

????? 南希?多赫蒂:硬件工程師。曾在數(shù)字醫(yī)療公司Proteus Digital Health開(kāi)發(fā)智能芯片及可消化藍(lán)牙智能藥丸。加入蘋(píng)果之前,她擔(dān)任過(guò)初創(chuàng)公司Sano Intelligence的硬件主管,該公司標(biāo)榜自己的產(chǎn)品是“通向血液的應(yīng)用程序編程接口”。

????? 托德?懷特赫斯特:負(fù)責(zé)硬件開(kāi)發(fā)。作為傳感器公司Senseonics的硬件開(kāi)發(fā)副總裁,他領(lǐng)導(dǎo)技術(shù)隊(duì)伍開(kāi)發(fā)了一款可連接智能手機(jī)的無(wú)線體感設(shè)備,利用該設(shè)備可實(shí)時(shí)監(jiān)測(cè)血糖水平。

????? 邁克爾?奧萊利:醫(yī)療儀器開(kāi)發(fā)公司Masimo前首席醫(yī)療官,該公司銷(xiāo)售過(guò)一款可與iPhone兼容的無(wú)線脈搏血氧儀。

????? 拉維?納拉沙米安:生物傳感器及無(wú)線通信專(zhuān)家。供職于生物傳感技術(shù)公司Vital Connect時(shí),納拉沙米安主要致力于開(kāi)發(fā)測(cè)量呼吸和活動(dòng)量的傳感器及可穿戴醫(yī)療設(shè)備。(財(cái)富中文網(wǎng))

????譯者:朱毓芬/汪皓

????A fitness expert. A sleep scientist. A pair of high-profile CEOs from the fashion industry. Lots of hardware and software engineers with expertise in wireless, non-invasive bionsensing -- measuring everything from respiration rates to glucose and oxygen levels in the blood.

????What are these people doing at Apple (AAPL)?

????Working on the so-called iWatch, according to9to5Mac's Mark Gurman. Gurman on Friday published profiles of the team Apple has assembled to build the widely anticipated but still unannounced product, including nearly a dozen recent hires.

????Who Apple hired and what it hired them for may be the best clue we'll get to what Apple has up its sleeve.

????Below: Brief summaries of Gurman's roster in the order he presents them.

????? Kevin Lynch: Former chief technology officer at Adobe. Joined Apple last March. Now manages a large in-house team of former iPod and iOS developers.

????? Jay Blahnik: Fitness expert. From Nike. Worked on the FuelBand; known in the field as a trainer and motivational speaker.

????? Roy Raymann: Scientist. From Phillips. Expert in non-pharmaceutical methods for improving the quality of sleep; developed miniature sensors for monitoring sleep.

????? Paul Deneve: Former CEO, Yves Saint Laurent. Worked at Apple for several years before leading one the most valuable brands in fashion.

????? Angela Ahrendts: Former CEO, Burberry. Credited with Burberry's tech-heavy turnaround. Tapped to head Apple retail, both brick-and-mortar and online.

????? Ben Shaffer: Designer. He was the director of Nike's "Innovation Kitchen," the R&D lab that produced the FuelBand and the Flyknit shoe.

????? Ueyn Block: Was director of engineering at C8 MediSensor, which developed a non-invasive way to glucose levels and other vital signs.

????? Nancy Dougherty: Hardware engineer. At Proteus Digital Health she worked on smart patches and ingestible, Bluetooth-connected smart pills. Most recently, she worked as a hardware lead for Sano Intelligence, whose tagline reads "the API for the bloodstream."

????? Todd Whitehurst: Hardware development. As Senseonics's VP of hardware engineering, he ran the engineering team for a wireless, smartphone-connected body sensor for monitoring glucose levels in real time.

????? Michael O'Reilly: Former chief medical officer for Masimo, which markets a wireless pulse oximeter for the iPhone.

????? Ravi Narashamian: Expert in biosensors and wireless communications. At Vital Connect he focused on sensors for measuring respiration and activity levels with wearable devices.

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