蘋果Mac電腦銷量為何一落千丈
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????? 價差擴大。伍爾夫寫道：“過去11年，Mac電腦的均價每年大約下降了0.7％。這種變化體現了蘋果公司的戰略，即通過升級提升Mac電腦系列產品的性能，比如采用更高速的處理器、更優質的屏幕等，同時使定價保持不變……與此同時，個人電腦的均價每年下跌了4.9%。11年來，Mac電腦均價與個人電腦均價的比值從1.42上升到了2.12……而隨著某種產品的價格上漲，它的銷量就會下降，這種變化合情合理。 |
????? Growing price differential. "Over the past 11 years," Wolf writes, "the average price of a Mac has fallen at an 0.7% annual rate, reflecting Apple's strategy of enhancing its Macintosh family with upgrades, such as faster processors and superior screens, while maintaining the same price points... In comparison, the average price of a PC has fallen at a 4.9% annual rate. Over the 11-year period, then, the ratio of the average price of a Mac to the price of a PC has increased from 1.42 to 2.12... It stands to reason that as the price of an item increases, consumers will buy less of it."??????? |
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????*需要說明的是，Mac電腦在2013財年給蘋果帶來了215億美元的收入，占該公司銷售總額的13%，超過了《財富》美國500強榜單上排名第368位的公司的總收入。 ????伍爾夫援引Asymco公司分析師賀拉斯?德迪歐的數字稱，今年3月，Mac的利潤占個人電腦利潤總額的45%，與所有Windows個人電腦廠商的利潤總和在全球個人電腦利潤總額中所占的比例基本相當。（財富中文網） ????譯者：項航????????? |
????*For the record, the Mac generated $21.5 billion in revenue for Apple in fiscal 2013, 13% of the company's total sales and more than the total revenue of 368 of the companies in the Fortune 500. ????According to Asymco's Horace Dediu, whom Wolf quotes, the Mac's share of PC profits was 45% in March, almost equal to the profit share of all Windows PC companies combined. |
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