拯救J.C. Penney失敗，前蘋果零售負責人下課
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????羅恩?約翰遜曾經試圖利用自己打造蘋果（Apple）零售帝國的經驗來拯救陷于困境的百貨公司J.C. Penney，但周一，這位也曾擔任塔吉特（Target）高管的經理人被炒了魷魚。 ????消費者新聞與財經電視頻道（CNBC）率先報道了這個消息，《華爾街日報》(Wall Street Journal)進行了確認。 ????“我一直就夢想擔任一家大零售公司的CEO，”大約兩年前約翰遜宣布加盟JC Penney時曾這樣表白。“我很激動能有機會幫助J. C. Penney重繪百貨公司發展前景，我認為這是當今美國零售市場最好的一個機會。” ????但他的策略——以固定價格向清倉銷售時積累起來的客戶銷售精品品牌產品——遭遇了滑鐵盧。2012年，這家公司的銷售額下降了43億美元，其中最重要的假日季銷售額也驟減28.4%。 ????接手他在蘋果工作的繼任者——Dixon公司前任CEO約翰?布羅維特也遭遇了慘敗：他去年4月剛剛獲得聘任，10月份就遭到了解聘。蘋果CEO蒂姆?庫克目前還沒有任命繼任者，也就是說約翰的位置依然空缺。（財富中文網） |
????Ron Johnson, the former Target (TGT) manager who tried to save the ailing J.C. Penney (JCP) using lessons he learned building Apple's (AAPL) retail empire was fired Monday. ????CNBC had the scoop and the Wall Street Journal confirmed it. ????"I've always dreamed of leading a major retail company as CEO," Johnson said when the move to Penney was announced nearly two years ago, "and I am thrilled to have the opportunity to help J. C. Penney re-imagine what I believe to be the single greatest opportunity in American retailing today, the Department Store." ????But his strategy -- selling boutique brands at fixed prices to customers raised on clearance sales -- failed spectacularly. The company lost $4.3 billion in sales in 2012, including a 28.4% drop in the all-important holiday season. ????His replacement at Apple -- former Dixon's CEO John Browett -- also failed spectacularly. He was hired in April last year and fired in October. Tim Cook has yet to name a replacement, which means Johnson's old post is still vacant. |
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