《紐約時報》攜蘋果系列報道沖擊普利策獎
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????我們一起來看看《紐約時報》（New York Times）的鴻篇巨制、共分為9個部分的“電子經濟”（iEconomy）系列報道的具體內容：第一部分已于1月21日出刊，第九部分則會在12月27日，也就是周日面世。這個系列正好趕在2012普利策新聞獎電子版作品提交截止日期（12月25日）前全部出完。 ????在熟悉業內規則的記者看來，這個系列從一開始就是瞄著普利策獎去的。 ????計劃很簡單：先挑選出蘋果公司（Apple）。美國有數千家將工作崗位輸送到海外，其中，蘋果公司是最高調最顯眼的一個，可謂生物學家口中的“龐然大物”。然后，再順帶扯兩句汽車和機器人，一組《紐約時報》的記者就開始將蒂姆?庫克的公司條分縷析成以下幾大部分： ????第一部分：美國丟掉iPhone生產崗位之謎 ????第二部分：中國低廉的人力成本成就iPad ????第三部分：蘋果合法偷逃數十億美元稅收的玄機 ????第四部分：蘋果零售終端：忠誠有余但付款不及時 ????第七部分：所向披靡的專利之劍 ????第八部分：應用程序開發者趨之若鶩，成功者屈指可數 ????第九部分：中國代工工廠顯現蘋果改革曙光 ????雖然蘋果公司的競爭對手們幾乎都在將工作崗位外包、合理避稅、將專利視為搞垮對手的武器，甚至對亞洲供應鏈內的血汗工廠視而不見，但總能吸引公眾眼球的蘋果公司才是那個最大、最有錢、也最容易發現的靶子。 ????但是對曾破紀錄地榮獲過108次“普利策新聞獎”的《紐約時報》來說，他們對于評選委員們心思的拿捏要比其他一眾美國報紙都要到位，他們知道評委們想要看到的就是報道能夠推動現實中的實質性的改革。這就是本系列第九部分《改革的曙光》所要展現的內容。我們一起來看看全篇的中心段： ????“3月……富士康（Foxconn）與蘋果公司的高層之間有過一次重要的會議。富士康在會議中承諾將會實行廣泛的改革。這家中國最大的私人工廠誓將大幅削減工人工作時間，同時提高工資。人力資源專家稱，這樣的改革若是能在明年得以全面實行的話，將會是數百萬的電子產業從業工人的福音。” |
????If you wondered where the New York Times' massive, 9-part iEconomy series was headed, here's a clue: Part 1 was published on Jan. 21, and Part 9 on Thursday, Dec. 27 -- just under the wire, we presume, for the Dec. 25 electronic submission deadline for the 2012 Pulitzer Prizes in Journalism. ????For reporters who know about these things, the series had Pulitzer written all over it from the start. ????The plan was simple: Single out Apple (AAPL) as what biologists might call a "conspicuous megafauna" -- the high-profile stand-in for thousands U.S. firms that have been shipping American jobs overseas. Then, with only a couple detours into automobiles and robots, a team of Times reporters set out to dissect Tim Cook's company one layer at a time: ????Part 1: How the U.S. Lost Out on iPhone Work ????Part 2: In China, Human Costs Are Built Into an iPad ????Part 3: How Apple Sidesteps Billions in Global Taxes ????Part 4: Apple's Retail Army, Long on Loyalty but Short on Pay ????Part 7: The Patent, Mighty as a Sword ????Part 8: As Boom Lures App Creators, Tough Part Is Making a Living ????Part 9: Signs of Changes Taking Hold in Electronics Factories in China ????Never mind that Apple's competitors all outsource work, sidestep taxes, use patents as weapons and turn an even blinder eye to labor abuses in the Asian supply chain. The fact is, Apple -- always a draw for readers -- made a big, fat, easy target. ????But the Times, which has won a record 108 Pulitzers, knows better than any other American newspaper that what the prize committee wants to see is evidence that all this reporting has led to real, substantive reform. And that's what Part 9 -- "Signs of Changes" -- sets out to show. The nut graphs: ????In March... a critical meeting had occurred between Foxconn's top executives and a high-ranking Apple official. The companies had committed themselves to a series of wide-ranging reforms. Foxconn, China's largest private employer, pledged to sharply curtail workers' hours and significantly increase wages — reforms that, if fully carried out next year as planned, could create a ripple effect that benefits tens of millions of workers across the electronics industry, employment experts say... |
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