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專(zhuān)欄 - 蘋(píng)果2_0

蘋(píng)果CEO工資的天方夜譚

Philip Elmer-DeWitt 2012年12月31日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋(píng)果的數(shù)百萬(wàn)用戶(hù)中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿(mǎn)缽滿(mǎn)。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
蒂姆?庫(kù)克2011年的薪酬真的有3.78億美元嗎?他在2012年的薪酬真的減少了99%?

庫(kù)克

????你肯定認(rèn)為弄清楚這種事再簡(jiǎn)單不過(guò),尤其是對(duì)于彭博社(Bloomberg News)的金融奇才們來(lái)說(shuō)。

????2011年8月,史蒂夫?喬布斯去世前兩個(gè)月,蘋(píng)果公司(Apple)董事會(huì)授予新任CEO蒂姆?庫(kù)克100萬(wàn)股受限股權(quán)(RSU),作為對(duì)其留在蘋(píng)果的獎(jiǎng)勵(lì)。按照計(jì)劃,其中一半股權(quán)在5年內(nèi)授予,另外一半則在10年內(nèi)授予。當(dāng)時(shí),這筆股權(quán)的票面價(jià)值為3.76億美元。但在2011年的時(shí)候,這筆股權(quán)對(duì)于庫(kù)克沒(méi)有任何價(jià)值。

????然而,彭博社、科技博客TechCrunch、科技網(wǎng)站Business Insider等卻罔顧事實(shí),利用蘋(píng)果在上周四向美國(guó)證監(jiān)會(huì)(SEC)提交的初步代理文件進(jìn)行杜撰,稱(chēng)庫(kù)克在2011年薪酬為3.78億美元(3.76億股票 + 工資900,017美元及其他費(fèi)用),而在2012年僅有417萬(wàn)美元,薪酬減少了99%。

????事實(shí)上,雖然有各種說(shuō)法稱(chēng)庫(kù)克是2011年薪酬最高的CEO,但不論是去年價(jià)值3.76億美元,還是2012年價(jià)值5.13億美元(按上周三收盤(pán)價(jià)計(jì)算)時(shí),這100萬(wàn)股受限股權(quán)都沒(méi)有到庫(kù)克手中。

????此外, 今年持有未授予受限股權(quán)的其他蘋(píng)果員工均接受了股份分紅,但庫(kù)克卻提出,自己獲得的受限股權(quán)不計(jì)入分紅計(jì)劃,放棄了多賺7,500萬(wàn)美元的機(jī)會(huì)。

????需要說(shuō)明的是,2012年,庫(kù)克獲得漲薪,基本薪資達(dá)到140萬(wàn)美元。代理聲明中寫(xiě)道:“雖然經(jīng)過(guò)此次漲薪,但庫(kù)克先生的年現(xiàn)金薪酬,仍顯著低于同行公司CEO的平均現(xiàn)金薪酬水平。”

????譯者:劉進(jìn)龍/汪皓

????You'd think this would be pretty easy to sort out, especially for the financial brainiacs at Bloomberg News.

????In August 2011, two months before Steve Jobs died, Apple's (AAPL) board of directors granted newly appointed CEO Tim Cook one million restricted share units (RSUs) as an incentive to stick around. Half of those shares were scheduled to vest in 5 years, the other in 10 years. At the time, they were worth $376 million on paper. But in 2011, for Cook, they were worthless.

????But that didn't stop Bloomberg -- or TechCrunch, Business Insider and others -- from using Apple's filing of a preliminary proxy statement with the SEC Thursday as a peg for a story that says Cook made $378 million in 2011 ($376 plus a $900,017 salary and other incidentals) and only $4.17 million in 2012 -- a "pay" drop of 99%.

????The fact is -- despite countless stories that described Cook has the highest-paid CEO of 2011 -- Cook didn't have those 1 million shares last year when they were worth $376 million, nor did he have them in 2012, when they were worth, as of Wednesday's close, $513 million.

????Moreover, although other Apple employees with unvested RSUs collected dividends on their shares this year, Cook asked that his RSUs not be included in the dividend program, passing up on a chance to take home another $75 million.

????For the record, Cook received a raise in 2012 that brought his base salary to $1.4 million.

????"Despite this increase," the proxy statement notes, "the target annual cash compensation for Mr. Cook remains significantly below the median annual cash compensation level for CEOs at peer companies."

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