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????（3）量化環保的好處。“環境保護與商業業績之間存在矛盾的說法基本上是無稽之談。但是如果你的同事和領導也相信這套鬼話呢？所以首先要把精力放在明顯能省錢的舉措上，”斯坦利建議道。 ????你在來信中提到，你已經做了一些這類的工作，因此你的老板所說的“推進到下一個層次”，可能意味著“這個層次需要花一些投資，以帶來長期效益，比如安裝低耗水量的衛生潔具以及太陽能面板等，”斯坦利說。“‘能源與環境設計領袖’體系（LEED）對‘綠色’建筑物的認證，已經確鑿地證明，一家公司做出的此類投資的確能收到效益。”非營利性組織美國綠色建筑委員會（U.S. Green Building Council）擁有一些你可以借鑒的信息，包括一些數據，涉及如何進一步降低運營成本、提高資產價值，以及數百個美國城市出臺的退稅等相關經濟刺激措施的信息。 ????（4）邀請同事群策群力。斯坦利說：“組織公司各個級別的人進行一次聚會，探討你的公司或你的部門目前對環境有哪些影響？你們目前對環境做的最好的事是什么？最壞的事是什么？在當今這個社交媒體時代，對公司的聲譽來說，最大的與環境有關的風險是什么？怎樣做才能避免因為環保不利而‘出名’？”大家貢獻的點子能成為你下一步工作的起點。 ????（5）列出一份要務清單。要想讓人們參與進來，同時維持住他們的興趣，早期取得一些成功至關重要，所以最好先進行一些相對容易看到成果的改變。斯坦利說：“先決定你首先要做什么事，要在這件事上花多少時間和金錢，以及要參與這件事的人。然后確定達到什么樣的目標才算成功，然后寫在一張紙上，在團隊中傳閱。”對于后面的任務，也要設立清晰的目標和時間表。 ????（6）分享你所學到的東西。斯坦利說：“如果你專門安排一個地點，討論你遇到并解決了哪些挑戰的話——尤其是如果你能誠實地討論犯下的錯誤和不足，它就會成為人們牽掛的事情。如果你寫一個博客或建一個網站，它就會變得越來越真實和貼近，你就會像滾雪球一樣獲得越來越多的支持。” ????在巴塔哥尼亞公司，斯坦利制定了一個“環境足跡編年表”，用來追蹤公司產品和運營對環境的影響，同時記錄公司的環保進步。斯坦利說：“一開始我們是為了顧客而編制這個編年表的，但后來它在員工和供應商中也變得很流行。而且，現在就連供應商們也開始想方設法也想讓我們在編年表中提到他們。” ????（7）不斷前進。斯坦利指出，報告環保舉措的實施狀況還有一個好處——“討論細節表明這并不是一個快速的、簡單的流程。”如果你堅持下去，“公司就會變得越來越聰明。”在努力達到環境目標的過程中，“員工會不得不關注所有的業務基本面，它將有助于公司減少浪費，人們會開始注意到之前沒有發現的浪費。” ????《負責任的公司》一書還提供了五份清單，它能告訴你，你的公司究竟什么地方可能在浪費錢。它們可能會為你激發出一些有用的靈感，幫助你啟動在公司里的環保事業。你也可以在巴塔哥尼亞公司的網站上找到這些清單。祝你好運！ ????反饋：你的公司是否也在開展環保節能行動？哪些舉措有助于員工投身環保？哪些舉措效果不佳？請留言評論。 ????譯者：樸成奎 |
????3. Quantify the benefits of going green."It's a myth that taking better care of nature is at odds with business excellence, but what if your peers, or higher-ups, believe that? Concentrate first on taking steps that clearly save money," Stanley suggests. ????Since you mention that you've already done some of this, what your boss calls "taking it to the next level" probably means moving on to "a second tier of action that takes a bit of investment to pay off long-term, like installing low-flow plumbing fixtures and solar panels, for example," Stanley says. "LEED [Leadership in Energy and Environmental Design] certification for 'green' buildings has proven conclusively that the investments a company makes in these things does pay off." The nonprofit U.S. Green Building Council has information you can use to build your case, including data on lower operating costs, higher asset values, and eligibility for tax rebates and other financial incentives in hundreds of U.S. Cities. ????4. Invite coworkers to brainstorm."Organize a get-together with people from all levels of the company and ask them to talk about what environmental impact your company, or your division, has now," Stanley says. "What's the best thing you're doing for the environment now? What's the worst? In this era of social media, what's the biggest environment-related risk to your reputation? What do you do that you would not want to be known for?" The ideas you gather will give you a starting point for the next step. ????5. Figure out a list of priorities.To get people on board and keep them interested, a few early wins are crucial, so begin with changes that will be relatively easy to make quickly. "Decide what you'll do first, how much time and money you'll spend on it, and who will be involved," Stanley says. "Define what initial success will look like. Then write that down on one page you can circulate among your team." For each subsequent task, set clear goals and time frames. ????6. Share what you learn."If you set up a place to talk about challenges met and solved — especially if you're honest about mistakes and setbacks — it becomes a story people follow," Stanley says. "And if you put something in writing on a blog or a website, it becomes much less abstract and removed. It builds a snowball of support." ????At Patagonia, Stanley launched the Footprint Chronicles to track the environmental impact of the company's products and operations, and to report on improvements as they were made. "It started out as something we were doing for our customers," he says. "But it turned out to be popular with employees, and even with suppliers, who started jockeying to be mentioned in it." ????7. Keep going.One side benefit of reporting on how your green efforts are going, Stanley notes, is that "talking about the details makes clear that this isn't usually a quick or simple process." But if you stick with it, he adds, "the company will get smarter." In trying to meet environmental targets, "your people will have to pay attention to all the business fundamentals, and this will result in a less wasteful organization. You'll start to spot money leaks you could not see before." ????The Responsible Company includes five checklists of exactly where your company might be leaking money right now. The lists, which could spark some useful ideas about where to start your green campaign, are also available on Patagonia's web site. Good luck! ????Talkback:Has your company tried to reduce its impact on the planet? What helps get employees engaged in the effort, and what doesn't work so well? Leave a comment below. |
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