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專欄 - 蘋果2_0

蘋果iPhone5真機實測反響熱烈

Philip Elmer-DeWitt 2012年09月21日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
有幸提前體驗了iPhone 5的業(yè)界人士給出的評價驚人地一致。大家普遍認為,新款更輕、更薄、更大、更快,細節(jié)更出色。它繼承了前輩的榮光,維護了蘋果在智能手機領(lǐng)域至高無上的地位。

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圖片來自joyoftech.com

????蘋果公司(AAPL)挑選iPhone新機型的試用版用戶時一如既往地小心。重要的報紙和雜志、喜愛蘋果產(chǎn)品的博主往往備受青睞;某些時候,蘋果還會刻意選擇頗具影響力的科技網(wǎng)站為其評估最新機型。

????沃爾特?莫斯伯格,《華爾街日報》(The Wall Street Journal):iPhone鐘愛大屏幕。“本周,世界上最受歡迎的智能手機變得更快,更薄,更輕便。手機屏幕增大到4英寸,但是電池壽命、手感和制作工藝沒有絲毫打折。”

????大衛(wèi)?波格,《紐約時報》(The New York Times):iPhone 5整體優(yōu)秀,略有不足。“蘋果將iPhone5的新型充電接口命名為‘閃電’。新機型的插孔比以往更小更穩(wěn)固——相比于原先0.83英寸的插孔,新插孔只有0.31英寸。新插頭沒有正反之分,可以從兩面插入連接端口。插頭和插孔十分契合,拔插不費力。iPhone5充電接口是現(xiàn)代主流端口的典范。就以上方面來看,iPhone5十分優(yōu)秀。不過,新款充電接口與現(xiàn)行通用配件、接口還有充電器都不兼容。蘋果適配器插頭的價格為30美元(如果帶上8英寸長連接線的話,價格將達到40美元)。iPhone5買家如果手里有幾樣配件,買手機就得花200美元,再買新適配器還會花費150美元。對于iPhone的忠實客戶來說,這挺讓人難受的,甚至有點寒心。”

????愛德華?貝格,《今日美國》(USA Today):蘋果iPhone5是一款尖端智能手機。“去年十月,蘋果發(fā)售了iPhone4S,起初大家十分失望,不少人都期待著蘋果發(fā)行iPhone5。iPhone4S相比于前一代機型也許并沒有多大的突破,不過它依然是一部時髦的手機,配有高性能相機和名為Siri的語音控制系統(tǒng)——雖然Siri在某些時候并不管用。時至今日,iPhone4S逐步成為iPhone系列中最暢銷的機型。目前,iPhone5即將面世。依我所見,買家正蠢蠢欲動。”

????彼得?諾瓦克,加拿大廣播公司新聞頻道(CBCNews):iPhone5缺乏創(chuàng)新,但依舊時髦。“iPhone5使用蘋果第六代操作系統(tǒng)iOS 6,裝有新型蘋果地圖應(yīng)用程序,不過比不上前一代裝配的谷歌地圖應(yīng)用程序。新應(yīng)用功能強大,可以查找行路站點,但是功能還不完善。比如,多倫多有許多有軌電車的站點,但是在新地圖應(yīng)用中并沒有顯示;而且至少在該城市,新應(yīng)用也無法顯示即時路況。谷歌地圖的街道視角廣受歡迎,但新應(yīng)用不包含這項功能。因此,用戶無法在iPhone5上以行人視角觀察周邊環(huán)境。如果蘋果允許,谷歌很可能將自己的地圖應(yīng)用添加到iOS 6中并大顯身手。”

????哈利?麥克拉肯,《時代》雜志(Time):更上一層樓。“蘋果依然魅力十足。iPhone5對某些硬件和軟件的升級雖然算不上重大突破,但是仍然受到歡迎。比如,iPhone5的屏幕略有增大,并且使用了4G LTE寬帶。iPhone4S的相機已經(jīng)是手機王國中的佼佼者,而iPhone5猶有過之而無不及。此外,iPhone5的Siri系統(tǒng)更加智能。簡而言之,iPhone4S是市場上最為耀眼的明星,iPhone5不僅繼承了它的光輝,而且更加光彩照人。”

????Apple (AAPL), as usual, chose carefully whom to seed with pre-release review copies of the new iPhone: The biggest newspapers and magazines, the friendliest bloggers and, with pointed exceptions, the most influential tech sites.

????Walt Mossberg, The Wall Street Journal: The iPhone Takes to the Big Screen."The world's most popular smartphone becomes significantly faster, thinner and lighter this week, while gaining a larger, 4-inch screen—all without giving up battery life, comfort in the hand and high-quality construction."

????David Pogue, The New York Times: IPhone 5 Scores Well, with a Quibble."Apple calls its [charging connector] replacement the Lightning connector. It's much sturdier than the old jack, and much smaller — 0.31 inch wide instead of 0.83. And there's no right side up — you can insert it either way. It clicks satisfyingly into place, yet you can remove it easily. It's the very model of a modern major connector. Well, great. But it doesn't fit any existing accessories, docks or chargers. Apple sells an adapter plug for $30 (or $40 with an eight-inch cable "tail"). If you have a few accessories, you could easily pay $150 in adapters for a $200 phone. That's not just a slap in the face to loyal customers — it's a jab in the eye."

????Ed Baig, USA Today: Apple iPhone 5 in front of the smartphone pack."When Apple introduced the iPhone 4S last October, you could sense the initial disappointment. Many people were longing for an iPhone 5. The iPhone 4S that came instead may not have represented a dramatic upgrade, but it was a snappy handset with an excellent camera and a sometimes-obedient virtual digital assistant named Siri. It went on to become the best-selling iPhone to date. Nearly a year later the iPhone 5 is upon us. And what I detect this time is lust."

????Peter Nowak, CBCNews: iPhone 5 not terribly innovative, but still a smart package."Devices running iOS 6 will thus have Apple's new Maps app, which isn't as good as its Google-based predecessor. The new app is functional and includes transit stops, but these are incomplete. While there are plenty of streetcar stops marked in Toronto, for example, some subway stations are inexplicably missing. Real-time traffic data, for Toronto at least, is also almost non-existent. It also doesn't include Google's popular Street View, so you can't swoop down to take a pedestrian-level view of locations... If Apple allows it, Google is likely to release its own map app for iOS 6 and fight it out for supremacy."

????Harry McCracken, Time: It's all about refinement."Apple's mojo remains fully operational. The iPhone 5 features some upgrades which, though not groundbreaking in the least, are welcome, like its slightly-larger screen and zippy 4G LTE broadband. It sports an improved version of what was already the single best camera in phonedom. It makes Siri smarter. In short, it's the most polished version yet of what was already easily the most polished phone on the market."

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