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????農歷新年——中國農歷最大的購物季——將在1月23日正式拉開大幕。蘋果公司（apple）非常幸運地于本周三宣布將于下周五（即1月13日），在中國大陸（及其他21個國家和地區）開始銷售iPhone 4S手機。 ????蘋果選擇這一時機投放iPhone 4S手機，將使中國快速壯大的中產階級在春節前將有10天的時間用來選購這款被視作本季最應入手的產品。2011年11月，iPhone 4S在香港僅僅用了10分鐘就預售一空；一周后的正式發售更是遭到“排隊專業戶”和黃牛黨的瘋搶，他們大肆購進iPhone手機，以滿足中國大陸這個世界上最大的手機市場的需求。 ????截至目前，中國第二大運營商中國聯通公司（China Unicome）是唯一獲授權銷售iPhone手機的公司。目前，蘋果公司尚未透露通信巨頭中國移動公司（China Mobile，占有70%的市場份額）或中國電信公司（China Telecom，占有10%的市場份額）銷售iPhone手機的具體時間安排。 ????下周五可銷售iPhone 4S手機的其他21個國家分別是：安圭拉、安提瓜和巴布達、玻利維亞、博茨瓦納、英屬維爾京群島、喀麥隆、開曼群島、中非共和國、多米尼加、多米尼加共和國、厄瓜多爾、格林納達、關島、幾內亞、象牙海岸、牙買加、肯尼亞、馬達加斯加、馬里、毛里求斯、尼日爾、塞內加爾、圣文森特和格林納丁斯、特立尼達和多巴哥、特克斯和凱科斯以及烏干達。 ????毋庸置疑，其中中國才是對蘋果公司意義最為重大的國家。大中華區——蘋果公司的定義包括香港、中國大陸和臺灣——是增長速度最快的市場，自2010年以來，這一區域的銷售額增長了270%。上一季度，蘋果公司總收入為282.7億美元，其中大中華區的貢獻率為16%，即每六美元中有一美元的收入來自大中華區。 ????譯者：喬樹靜/汪皓 |
????New Year's Day -- the biggest shopping event of the Chinese calendar -- falls on Jan. 23 this year. And in a piece of extraordinarily fortuitous timing, Apple (AAPL) announced Wednesday that it will launch the iPhone 4S on mainland China (and 21 other countries) next Friday, Jan. 13. ????That gives China's rapidly growing middle class 10 days to try to get their hands on what seems to be this season's must-have gadget. In Hong Kong, pre-orders for the iPhone 4S sold out in 10 minutes last November, and the launch the next week was overrun by line-sitters and smugglers buying iPhones by the bag-load to feed demand in the world's largest market for mobile phones. ????As of now, China Unicom (CHU), the country's second-largest carrier (20% market share) is the only one authorized to sell the iPhone. No word yet from Apple when the device will be available for giant China Mobile (CHL) (70% share) or China Telecom (CHA) (10%). ????The other 21 countries that will get the iPhone 4S next Friday are Anguilla, Antigua and Barbuda, Bolivia, Botswana, British Virgin Islands, Cameroon, Cayman Islands, Central African Republic, Dominica, Dominican Republic, Ecuador, Grenada, Guam, Guinea Conakry, Ivory Coast, Jamaica, Kenya, Madagascar, Mali, Mauritius, Niger, Senegal, St. Vincent and The Grenadines, Trinidad and Tobago, Turks and Caicos and Uganda. ????But China is the country that matters most to Apple. Greater China -- which the company defines as Hong Kong, mainland China and Taiwan -- is its fastest-growing market, with sales up 270% since 2010. Last quarter, Greater China generated 16% of Apple's total $28.27 billion revenue, nearly one out of every six dollars. |
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