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專(zhuān)欄 - 蘋(píng)果2_0

iPhone 4S有望春節(jié)前登陸內(nèi)地

Philip Elmer-DeWitt 2011年12月28日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋(píng)果的數(shù)百萬(wàn)用戶(hù)中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
據(jù)《人民日?qǐng)?bào)》報(bào)道,12月22日蘋(píng)果公司的iPhone 4S手機(jī)已通過(guò)中國(guó)內(nèi)地的電子產(chǎn)品3C認(rèn)證,掃清了所有上市障礙。

????自從上月iPhone 4S登陸香港市場(chǎng)以來(lái),有關(guān)其何時(shí)進(jìn)入中國(guó)內(nèi)地這一全球最大的手機(jī)市場(chǎng)的報(bào)道就一直不絕于耳。

????11月份的消息是iPhone 4S將于12月份在中國(guó)內(nèi)地上市。12月6日,媒體報(bào)道稱(chēng)蘋(píng)果公司(Apple)已拿到中國(guó)工信部(the Ministry of Industry and Information Technology)的入網(wǎng)許可證,離獲得最終批準(zhǔn)僅剩一步之遙。(點(diǎn)擊這里)

????現(xiàn)在,據(jù)中國(guó)官方報(bào)紙《人民日?qǐng)?bào)》(the People's Daily)報(bào)道,12月21日,一款型號(hào)與iPhone 4S (A1431)相同的手機(jī)已通過(guò)中國(guó)內(nèi)地的3C強(qiáng)制認(rèn)證(China Compulsory Certification),掃清了上市銷(xiāo)售的最后一道障礙。

????這給了蘋(píng)果公司足夠的時(shí)間趕在春節(jié)前完成零售渠道的鋪貨工作。春節(jié)是中國(guó)內(nèi)地一年之中最大的購(gòu)物季,今年春節(jié)是1月23日。

????據(jù)《中國(guó)日?qǐng)?bào)》報(bào)道,沈陽(yáng)、深圳的部分商家已開(kāi)始接受iPhone 4S的預(yù)定。

????大中華地區(qū)(根據(jù)蘋(píng)果公司的定義,包括香港,中國(guó)內(nèi)地和臺(tái)灣)是蘋(píng)果公司增長(zhǎng)最快的市場(chǎng)。2010年以來(lái),蘋(píng)果在這個(gè)地區(qū)的銷(xiāo)售額增長(zhǎng)了270%,其中很大程度上要?dú)w功于中國(guó)日益壯大的中產(chǎn)階層對(duì)iPhone手機(jī)源源不斷的需求。

????Reports that the iPhone 4S was headed for mainland China -- the world's largest mobile phone market -- have been dribbling in ever since the device arrived in Hong Kong last month.

????The news in November was that it would arrive on the mainland in December. On Dec. 6 Apple (AAPL) was reported to have been granted a network access permit by China's Ministry of Industry and Information Technology, the second-to-last step toward final approval. (see here)

????Now the People's Daily, the official news organ of the Central Committee of the Communist Party of China, reports that a device with the same model number as the iPhone 4S (A1431) passed the final hurdle, obtaining its China Compulsory Certification on Dec. 21.

????That gives Apple plenty of time to get the iPhone in the hands of retailers before the Chinese New Year, the biggest shopping event on China's calendar. It falls this year on Jan. 23.

????According to the People's Daily report, some distributors of Shenyang and Shenzhen have started to receive bookings.

????Greater China -- which Apple defines as Hong Kong, mainland China and Taiwan -- is the company's fastest-growing market, with sales up 270% since 2010, thanks in large part to the seemingly unquenchable appetite for iPhones among China's growing middle class.

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