移動化企業真諦
????“移動化企業”這個詞我們都快聽膩了,不過卻很難知道這個詞究竟意味著什么,或者它的重要性到底體現在哪里。一想到未來員工們都會使用他們自己選擇的設備工作,許多企業領導者都感到惶恐不安,不由得擔心起一個越來越移動化的世界可能帶來的復雜性、安全性和對規章制度的遵守程度等問題。 ????以前的世界要比這簡單多了。 ????面對移動化的趨勢長吁短嘆無疑是種短視的行為。不如暫時不要考慮它的必然性,也不要考慮它可能會給企業帶來多少實際價值。如果你是一家公司的領導者,你應該開始關心以下趨勢,讓公司的移動設備做好迎接未來的準備。 ????應用制勝 ????不久之前,移動設備還是徹頭徹尾的新生事物。我還記得我的第一部手機,它厚得像一塊磚頭,除了能讓我以每分鐘1.99美元的高額話費打電話以外,沒有任何用處。顯然我們已經走過了一段漫長的路程。現在只需拍張自己的大頭照就可以用手機兌付支票,輕觸按鈕就能在網上租車,刷一下手機就能買到一杯早晨的咖啡。當然,你還可以打電話、發短信、收發電子郵件。 ????想想吧:就在短短10年前,我們還在用傳真機、程控交換機(你還記得這些東西嗎?)和厚得像磚頭一樣的“大哥大”。而今天,在云計算技術的支持下,我們幾乎生活在電子郵件、平板電腦和智能手機的海洋里。變革就在一瞬間,短短10年光景,我們在工作和生活中用到的科技已經大不相同了。 ????褲袋里的小電腦 ????根據國際電信聯盟(International Telecommunications Union)的統計,全世界共有10億多位智能手機用戶,移動電話用戶總數近60億人。(目前全球人口約70億左右——看起來就連幼兒園的孩子都在拿手機發短信——譯注)全球各地的老百姓、甚至連那些連自來水等基本生活設施都缺乏的人,都在使用無線網絡聊天。無論身在喀布爾、卡拉馬祖還是加德滿都,移動業務都已經做得很大了。 ????而最激動的人心的部分在于,一切現在才剛剛開始。 ????未來幾年里,智能手機會進一步取代無法上網的移動電話,也就是說,幾乎每個地球人的褲袋里都會裝著一部小電腦。不管他們從事的是什么行業,他們都會越來越多地通過智能手機來完成工作。全世界幾乎每個工作都會變成“電腦工作”——并不是說大家都要像白領那樣只是坐在辦公室里,而是說無論是在遠海勘探的石油工人也好,上門服務的水管工也好,辦公室白領也好,大家都要依賴移動設備來完成工作。它不僅為企業界提供了與數十億員工、顧客和合作伙伴溝通的機會,同時也為有遠見的企業領導者提供了一個機會,讓他們重新思考在即將到來的“移動化至上”的世界中,應該如何與員工進行溝通和協作,如何對員工進行培訓。 ????智能手機的崛起也宣告著許多行業形形色色的移動設備即將淡出歷史舞臺。比如專門的GPS接收器、門禁卡、電視遙控器、MP3播放器,以及UPS快遞員用來掃描包裹和指紋的那種笨重的移動設備都將遭到淘汰。這些功能都會整合到智能手機這種單一的設備里,同時它也會令我們在日常生活中用到的其它產品變得更加高效、更加無縫地與智能手機配合工作。現在有些汽車已經能夠閱讀車主的Twitter和Facebook的消息更新,還有些智能設備可以讓戶主在外出時調解屋內的溫度,甚至激活警報系統。??? ????創新不僅僅為我們的私人生活服務。如果說CEO們想知道五年后的計算技術會變成什么樣子,以及五年后企業員工會如何工作的話,那么首先他們應該預想的是,五年后大家人人都有一臺超級強大的移動設備,而且無論在家還是在公司,都有一個十分快捷的周邊設備網絡為它提供支持。這才是我們未來的發展方向——也就是速度。而且移動設備對企業所產生的深遠影響將一點也不亞于它對我們的私人生活所產生的影響。隨著移動設備進一步密切我們之間的聯系,工作和生活之間的界限會變得更加模糊。 |
????We hear so much about the 'mobile enterprise' that it's difficult to really know what it all means, or why it matters. A future where employees work from the device of their choosing intimidates many business leaders, causing them to fret about complexity and the security and compliance implications of an increasingly mobile world. ????It was all so much easier before. ????But lamenting the challenges of mobile is shortsighted and ignores both its inevitability and its massive potential to bring real value to companies. If you're a leader of a company, you should start paying attention to the following trends to get your company's mobile pieces in place for the future. ????There's An App for That...Now ????It wasn't long ago that mobile devices were completely novel. I remember my first mobile phone: It looked like a brick, and beyond allowing me to make phone calls at $1.99 per minute, had about the same level of usefulness. We've certainly come a long way. Now, you can cash checks by just snapping a picture, book a town car with the press of a button and pay for your morning coffee by swiping your phone. Oh, you can make phone calls, text and check your email, too. ????Think about it: Just 10 years ago, we had fax machines, PBX boxes (remember those?) and those clunky cell phones. Today, buoyed by the cloud, we're drowning in email, tablets and smartphones at every turn. Change happens fast, and in ten years, the technology we use at work and at home will look very different from how it looks today. ????Sent From a Tiny Computer in My Back Pocket ????According to the International Telecommunications Union, there are more than one billion smartphone users worldwide, and almost six billion mobile phone users total. (Note: The world's population is around seven billion right now – it seems that even toddlers are texting.) People all over the globe, even those who lack basic infrastructure such as running water, are chatting wirelessly. Mobile is already huge – whether you're in Kabul, Kalamazoo or Kathmandu. ????The most exciting part is that is that we're just getting started. ????Over the next several years, smartphones will increasingly replace unconnected mobile phones, which means that almost everyone on the planet will have a tiny computer in their back pocket. And they'll be doing more work on those computers, no matter their industry. Nearly every job in the world will become a 'computer job' — not just white-collar desk jobs. Oil rig workers miles out at sea, plumbers making house calls and, yes, office workers will all rely on smart mobile devices to do their jobs. Not only does this open up new ways for companies to connect with billions of employees, customers and partners, but it's also an opportunity for forward-thinking leaders to redefine how their companies communicate, collaborate and train employees in the "mobile-first" world we're quickly approaching. ????This shift also spells the end for the multiplicity of specialized mobile devices in many industries. Standalone GPS receivers, building badges, television remote controls, MP3 players and those rugged mobile devices the UPS driver uses to scan packages and capture signatures will soon become obsolete. This consolidation into a single device – the smartphone – will also cause other products that we use in our daily lives to become more efficient and to work seamlessly with smartphones. We're already seeing this in vehicles that read drivers' Twitter and Facebook feeds and in smart appliances that allow homeowners to adjust the temperature or activate the alarm while on vacation. ????And that innovation is not reserved for our personal lives – hardly. When CEOs think about computing and how employees will work in five years, they should envision one super powerful, personally owned device that's always on, supplemented by a network of peripheral devices at home and at work that are just as agile. That's the direction we're headed. Fast. And the implications will be as profound in business as they will be in our personal lives, a line that continues to blur as we all become more connected. |