????今天，谷歌公司（Google）推出了一項全新服務(wù)，可以讓企業(yè)將自己的網(wǎng)站轉(zhuǎn)換為更適合智能手機瀏覽的“手機版”。谷歌這家搜索巨頭希望通過提高網(wǎng)站訪問的便利性在快速增長的移動領(lǐng)域中鞏固自己的領(lǐng)先地位。

????這項新服務(wù)是谷歌“走向移動”（Go Mobile）計劃的一部分，這個計劃主要是為了讓各類企業(yè)能更好地運用包括智能手機和平板電腦在內(nèi)的移動平臺。企業(yè)每月只需花上9美元，就能享受到谷歌提供的移動版網(wǎng)站托管服務(wù)。這類網(wǎng)站帶有可觸控界面，看起來跟iPhone的應(yīng)用幾乎如出一轍。企業(yè)可以免費試用這種服務(wù)一年，還能讓谷歌根據(jù)它們現(xiàn)有的網(wǎng)站定制一個手機版網(wǎng)站。丹尼斯?明克是新創(chuàng)公司DudaMobile的首席營銷官，他說：“只要是在智能手機上瀏覽過普通網(wǎng)站的人，都明白那種體驗有多糟糕。”谷歌目前正在運用DudaMobile的技術(shù)創(chuàng)建移動網(wǎng)站。

????總部位于紐約市的食品配送和餐飲連鎖店Mexicue目前正在使用這項服務(wù)。現(xiàn)在這家公司網(wǎng)站每周的訪問量約為5,000次，但在優(yōu)化為移動版之前，移動客戶訪問非常不便。公司的聯(lián)合創(chuàng)始人兼首席執(zhí)行官大衛(wèi)?施萊斯表示，這曾是公司的一個大問題。他說：“方便好用的手機版網(wǎng)站對我們的食品配送來說非常重要，因為配送地點是不斷變化的。網(wǎng)站上最醒目的兩個按鍵就能讓人們撥打電話、找到我們，而這正是我們所有的客戶最需要了解的情況。”

????谷歌在手機市場的領(lǐng)先地位可謂一家獨大。據(jù)尼爾森公司（Nielsen）稱，美國手機用戶近半在使用智能手機。其中又有近半的人在使用搭載谷歌安卓（Android）操作系統(tǒng)的手機。近期，谷歌又試圖進一步擴大版圖。據(jù)數(shù)碼營銷機構(gòu)eMarketer公司稱，在總額達14.5億美元的美國手機廣告市場上，谷歌早已遙遙領(lǐng)先，2011年占據(jù)了美國手機廣告市場超過一半的收入。

????而現(xiàn)在，幫助企業(yè)將網(wǎng)站優(yōu)化為手機版讓谷歌看到了新的機會。谷歌移動銷售及戰(zhàn)略部主管杰森?斯皮羅表示，就算現(xiàn)在的智能手機已經(jīng)裝上了功能全面的瀏覽器，很多企業(yè)還是沒有開始涉足手機領(lǐng)域。據(jù)他稱，谷歌的廣告大戶中有62%還沒有手機版網(wǎng)站。他說：“很多企業(yè)還沒來得及響應(yīng)這股用戶應(yīng)用的潮流，而這很大程度上是因為他們不知道到底該怎么做。”

????而那些早就迅速緊跟這股移動潮流的企業(yè)，它們的努力似乎已經(jīng)收到了回報。6年前，職業(yè)棒球大聯(lián)盟（Major League Baseball）就組建了一支3個人的團隊專門從事手機和無線技術(shù)業(yè)務(wù)。現(xiàn)在，這支隊伍已經(jīng)擴大到近50人，而大聯(lián)盟每月的無線訪問量——包括廣受歡迎的“At Bat”應(yīng)用和手機網(wǎng)站的訪問量——已讓其官網(wǎng)訪問量相形見絀。去年，僅“At Bat”每周平均訪問量就達到了820萬人次。

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????Google launched a new service today allowing companies to transform their websites for viewing on smartphones. The search engine giant hopes that by making sites more accessible, it can improve its lead in the rapidly growing mobile arena.

????Google's (GOOG) new service is part of its "Go Mobile" initiative, a campaign to move companies in the direction of making better use of mobile platforms including phones and tablets. For $9 a month, Google will host a mobile-friendly version of a company's website with a touch-enabled interface that almost looks like an iPhone app. Firms can test the service free for a year and customize a new mobile site Google generates from their existing site. "Anybody who has browsed a regular website on their phone knows how bad the experience is," says Dennis Mink, CMO of DudaMobile, a startup. Google is using DudaMobile's technology to generate the sites.

????Mexicue, a New York City based food truck and restaurant chain, is using the service. The company's current site gets about 5,000 page views a week, but prior to optimizing the site for mobile, it lacked any sort of easy navigation. That was a problem, says co-founder and CEO David Schillace. "A working mobile site is extremely important for our food truck because it's constantly changing locations," he says. "The first two buttons allow people to call us and find us, which is basically what all our customers need to know," Schillace says.

????Google has a strong lead in mobile. Nearly half of U.S. mobile users now own a smartphone, according to Nielsen (NLSN). About half are using phones running Google's Android operating system. The search leader's latest move is an attempt to extend its reach further. The company is already the dominant player in the mobile $1.45 billion ad market, accounting for more than of U.S. mobile ad revenues in 2011, according to digital marketing firm eMarketer.

????Google sees an opportunity in helping companies optimize their sites for the mobile web. Even with the advent of fully capable browsers on current smartphones, many companies are still failing to take even the first step into the mobile space, says Jason Spero, head of mobile sales and strategy at Google. According to Spero, 62% of Google's top advertisers don't have a mobile site. "Businesses are kind of late to arrive to this consumer trend, and a large part of that is because they don't know exactly what to do," Spero says.

????For companies who were quick to jump on the mobile bandwagon, the effort seems to have paid off. Major League Baseball began six years ago with a staff of three focusing on mobile and wireless technology. Today, that team has grown to nearly 50 people and the brand's monthly wireless traffic -- including the popular "At Bat" app and mobile site -- has eclipsed MLB.com traffic. By itself, "At Bat" averaged 8.2 million visits per week last year.??