社交媒體巨頭埃隆·馬斯克和馬克·扎克伯格是否為了快速賺錢,而挑動全世界的集體情緒?
這兩人以及TikTok CEO周受資,都受到了億萬富翁和華爾街投資者比爾·阿克曼的指責。
他說道,無論是Facebook、Instagram、Threads還是Twitter/X,無一例外都通過旨在提高參與度的算法向用戶持續推送激發憤怒的內容,從而讓他們持續使用這些應用,這加深了人們仇恨的情緒。
對沖基金潘興廣場(Pershing Square)的CEO阿克曼周一在馬斯克的X平臺上發推文稱:“十年來,隨著算法令人們陷入持續憤怒的狀態,社交媒體一直在放大仇恨。”
他直接呼吁馬斯克和扎克伯格的社交媒體平臺修改編程代碼,以便于幫助人們找到共同的基礎:“如果我們不盡快解決這個問題,人類將快速走向滅亡,到時候一切都太遲了?!?/p>
但這位財富經理批評最激烈的是字節跳動(ByteDance)的美國子公司。
社交媒體工具
社交媒體與其他傳播工具類似,在正義的人手中可以做好事,但在壞人手中則會變成造成傷害的武器。
X和Threads等社交平臺,會未經驗證就迅速傳播互聯網上的信息。邪惡的人會利用這種獨特的特性,故意傳播隱瞞重要背景的內容,目的是刺激人們的情緒,從而進一步達成自己的目的。
受監管的電視廣播公司有義務對要播出的視頻進行判斷,但對于用戶在社交媒體平臺上發布的內容,卻幾乎沒有問責機制。
這迫使媒體機構不得不效仿,也是許多專業媒體遭到指責的原因。這些媒體迅速報道了加沙阿赫利醫院數百人疑似遇難的消息,后來這些報道遭到質疑,以至于《紐約時報》不得不向讀者致歉。
深度偽造人工智能
深度偽造人工智能工具的流行,使用戶更難判斷在某個時刻傳播的哪些信息是準確的,哪些經過杜撰。
這就是為什么擁有27個成員國和數十個歷史上經常相互交戰的民族的歐盟,會在2022年頒布了《數字服務法案》(Digital Services Act),試圖對社交媒體進行管控?,F在,歐盟對X、Meta和TikTok發起了正式調查。(財富中文網)
翻譯:劉進龍
審校:汪皓
社交媒體巨頭埃隆·馬斯克和馬克·扎克伯格是否為了快速賺錢,而挑動全世界的集體情緒?
這兩人以及TikTok CEO周受資,都受到了億萬富翁和華爾街投資者比爾·阿克曼的指責。
他說道,無論是Facebook、Instagram、Threads還是Twitter/X,無一例外都通過旨在提高參與度的算法向用戶持續推送激發憤怒的內容,從而讓他們持續使用這些應用,這加深了人們仇恨的情緒。
對沖基金潘興廣場(Pershing Square)的CEO阿克曼周一在馬斯克的X平臺上發推文稱:“十年來,隨著算法令人們陷入持續憤怒的狀態,社交媒體一直在放大仇恨?!?/p>
他直接呼吁馬斯克和扎克伯格的社交媒體平臺修改編程代碼,以便于幫助人們找到共同的基礎:“如果我們不盡快解決這個問題,人類將快速走向滅亡,到時候一切都太遲了?!?/p>
但這位財富經理批評最激烈的是字節跳動(ByteDance)的美國子公司。
社交媒體工具
社交媒體與其他傳播工具類似,在正義的人手中可以做好事,但在壞人手中則會變成造成傷害的武器。
X和Threads等社交平臺,會未經驗證就迅速傳播互聯網上的信息。邪惡的人會利用這種獨特的特性,故意傳播隱瞞重要背景的內容,目的是刺激人們的情緒,從而進一步達成自己的目的。
受監管的電視廣播公司有義務對要播出的視頻進行判斷,但對于用戶在社交媒體平臺上發布的內容,卻幾乎沒有問責機制。
這迫使媒體機構不得不效仿,也是許多專業媒體遭到指責的原因。這些媒體迅速報道了加沙阿赫利醫院數百人疑似遇難的消息,后來這些報道遭到質疑,以至于《紐約時報》不得不向讀者致歉。
深度偽造人工智能
深度偽造人工智能工具的流行,使用戶更難判斷在某個時刻傳播的哪些信息是準確的,哪些經過杜撰。
這就是為什么擁有27個成員國和數十個歷史上經常相互交戰的民族的歐盟,會在2022年頒布了《數字服務法案》(Digital Services Act),試圖對社交媒體進行管控?,F在,歐盟對X、Meta和TikTok發起了正式調查。(財富中文網)
翻譯:劉進龍
審校:汪皓
Are social media moguls Elon Musk and Mark Zuckerberg at fault for dialing up the world’s collective temperature just to earn a quick buck?
Fellow billionaire and Wall Street investor Bill Ackman blames the duo, along with TikTox CEO Shou Chew, for stoking divisions along racial, ethnic, religious and generational divides in ways that serve to dehumanize the suffering and deaths of innocents.
Whether it is Facebook, Instagram, Threads or Twitter/X, engagement-farming algorithms calibrated to feed users continual doses of outrage to keep them scrolling are helping to entrench hatred, he says.
“Social media has been amplifying the hate for a decade as algorithms wind us up,” the CEO of hedge fund Pershing Square posted to Musk’s platform on Monday.
Addressing both Musk’s and Zuckerberg’s social media platforms directly, he urged them to alter their programming code in such a way as to facilitate people finding common ground: “If we don’t fix this soon, humanity is on a rapid path to oblivion, and it will be too late.”
The money manager reserved his greatest criticism however for the U.S. subsidiary of China’s ByteDance.
Social media tool
Social media is similar to other communications tools—in the right hands it has the potential to do good, but in the wrong hands it can be weaponized to cause harm.
Real-time microblogging sites like X and Threads instantly distribute information that often spreads across the internet before it can be verified. Malevolent actors can harness this unique feature to deliberately distribute content lacking in important context in the aim of pulling at emotional heartstrings to further their motives.
While regulated TV broadcasters are obligated to exercise judgement when airing video footage, there is very little accountability for the content users publish on social media platforms.
This pressures news organizations to follow suit and has been blamed for the failure of many professional news outlets that rushed to report on hundreds of supposed deaths at the Al-Ahli hospital in Gaza—reports that were later questioned to the extent that the New York Times issued an apology to its readers.
Deepfake AI
The rise of deepfake AI tools has only made it more difficult for users to judge between what information at any given moment is accurate and what is apocryphal.
That’s why the European Union, a bloc of 27 different member states with dozens of ethnic groups that have a history of waging war amongst each other, instituted a Digital Services Act in 2022 in an attempt to put guardrails on social media. It has now issued formal inquiries in the cases of X, Meta and TikTok.