在大辭職潮(Great Resignation)期間,企業(yè)管理者一直想弄清楚一個問題,那就是令人捉摸不透的Z世代到底想要什么。
Glassdoor的一份新報告讓這個問題的答案變得更加清晰。這份報告分析了其公司評價數據庫,以了解每一代員工喜好的工作崗位以及公司類型。分析發(fā)現(xiàn),Z世代所中意的工作崗位,能夠幫助他們改變公司文化,并產生社會影響。對許多人來說,這意味著人才招聘崗位。
這是Z世代和非Z世代勞動者排名最高的工作崗位,但最年輕的勞動者認為這是最令他們滿意的工作崗位。以下是按照平均工作滿意度排名列出的Z世代最喜歡的其他工作崗位:
公司招聘人員:4.79
市場營銷經理:4.56
社交媒體經理:4.46
數據科學家:4.44
產品經理:4.40
IT專員:4.35
客戶協(xié)調員:4.31
信用分析師:4.30
項目工程師:4.28
業(yè)務開發(fā)助理:4.28
公司招聘人員通過從內部改變公司的文化結構,可以創(chuàng)建Z世代最歡迎的更多樣化和更包容的團隊。據LinkedIn統(tǒng)計,約78%的求職者表示重視公司的多元化、公平和包容性。
很可惜,這個目前需求較高的工作崗位,在某些行業(yè)卻是一個不穩(wěn)定的部門。雖然科技和金融等行業(yè)在過去兩年經歷了招聘高峰,證明了招聘人員的重要性,但他們如今在這些公司很容易遭遇新一波裁員和招聘暫停。
Turnbull Agency的聯(lián)合創(chuàng)始人馬特·特恩布爾告訴《紐約時報》(New York Times)的埃琳·格里菲思:“許多招聘人員現(xiàn)在都很絕望。”
或許,Z世代應該試試在他們最喜歡的崗位榜單中排在第二位和第三位的社交媒體與市場營銷工作。Z世代更傾向于選擇這種更具有戰(zhàn)略意義的崗位,在這些崗位上他們能夠幫助打造公司的品牌。Z世道通常希望雇主與他們抱有相同的理想,并且更愿意在與他們的理念相符的公司工作。由于Z世代是社交媒體上的主力,因此他們有能力影響一家公司的聲音,并傳播公司的使命。
Z世代才剛剛進入職場,他們準備從內部帶來改變。這對他們自己而言也是好事情,因為據Glassdoor統(tǒng)計,他們對工作崗位的滿意度與千禧一代一樣排在最后。(財富中文網)
譯者:劉進龍
審校:汪皓
在大辭職潮(Great Resignation)期間,企業(yè)管理者一直想弄清楚一個問題,那就是令人捉摸不透的Z世代到底想要什么。
Glassdoor的一份新報告讓這個問題的答案變得更加清晰。這份報告分析了其公司評價數據庫,以了解每一代員工喜好的工作崗位以及公司類型。分析發(fā)現(xiàn),Z世代所中意的工作崗位,能夠幫助他們改變公司文化,并產生社會影響。對許多人來說,這意味著人才招聘崗位。
這是Z世代和非Z世代勞動者排名最高的工作崗位,但最年輕的勞動者認為這是最令他們滿意的工作崗位。以下是按照平均工作滿意度排名列出的Z世代最喜歡的其他工作崗位:
公司招聘人員:4.79
市場營銷經理:4.56
社交媒體經理:4.46
數據科學家:4.44
產品經理:4.40
IT專員:4.35
客戶協(xié)調員:4.31
信用分析師:4.30
項目工程師:4.28
業(yè)務開發(fā)助理:4.28
公司招聘人員通過從內部改變公司的文化結構,可以創(chuàng)建Z世代最歡迎的更多樣化和更包容的團隊。據LinkedIn統(tǒng)計,約78%的求職者表示重視公司的多元化、公平和包容性。
很可惜,這個目前需求較高的工作崗位,在某些行業(yè)卻是一個不穩(wěn)定的部門。雖然科技和金融等行業(yè)在過去兩年經歷了招聘高峰,證明了招聘人員的重要性,但他們如今在這些公司很容易遭遇新一波裁員和招聘暫停。
Turnbull Agency的聯(lián)合創(chuàng)始人馬特·特恩布爾告訴《紐約時報》(New York Times)的埃琳·格里菲思:“許多招聘人員現(xiàn)在都很絕望。”
或許,Z世代應該試試在他們最喜歡的崗位榜單中排在第二位和第三位的社交媒體與市場營銷工作。Z世代更傾向于選擇這種更具有戰(zhàn)略意義的崗位,在這些崗位上他們能夠幫助打造公司的品牌。Z世道通常希望雇主與他們抱有相同的理想,并且更愿意在與他們的理念相符的公司工作。由于Z世代是社交媒體上的主力,因此他們有能力影響一家公司的聲音,并傳播公司的使命。
Z世代才剛剛進入職場,他們準備從內部帶來改變。這對他們自己而言也是好事情,因為據Glassdoor統(tǒng)計,他們對工作崗位的滿意度與千禧一代一樣排在最后。(財富中文網)
譯者:劉進龍
審校:汪皓
In a Great Resignation era, managers have been trying to figure out what exactly the elusive Gen Z wants.
The answer just became a bit clearer thanks to a new report from Glassdoor, which analyzed its database of company reviews for the roles and companies different generations prefer. It found that Gen Z desires jobs that help them change company culture and have a social impact. For many, that means a role in recruiting.
It was the highest rated job for both Gen Z and non-Gen Z workers, but the youngest generation found it the most satisfying. Here are the other roles that made Gen Z happy, ranked by average rating for job satisfaction:
Corporate Recruiter: 4.79
Marketing Manager: 4.56
Social Media Manager: 4.46
Data Scientist: 4.44
Product Manager: 4.40
IT Specialist: 4.35
Account Coordinator: 4.31
Credit Analyst: 4.30
Project Engineer: 4.28
Business Development Associate: 4.28
By changing the structure of culture from the inside, corporate recruiters are able to create a more diverse and inclusive workforce that Gen Z finds most welcoming. About 78% of job seekers report valuing diversity, equity, and inclusion at their company, according to Linkedin.
Unfortunately, what’s now in high demand is somewhat of a volatile sector in some industries. While recruiters proved to be essential as fields like tech and finance went through hiring surges over the past couple years, they’re susceptible to the newfound layoffs and hiring freezes now going on in the same companies.
“Many recruiters are desperate now,” Matt Turnbull co-founder of Turnbull Agency, told Erin Griffith of The New York Times.
Perhaps it’s time, then, for Gen Z to turn to the social media and marketing jobs that they ranked as their second and third favorite roles in the list. The generation leans toward more strategic roles like these, in which they can help build a company’s brand. Gen Z also typically wants an employer that believes in the same ideals as they do, preferring to work for a company that aligns with their beliefs. By taking reign on social media, Gen Z has the ability to influence the voice of a company and dissemination of its mission.
Gen Z is just entering the workforce and they’re ready to shake things up from the inside. It’s a good thing for them too, because according to Glassdoor, they’re tied with millennials as being the least satisfied in their jobs.