什么是“善商”？聽聽這位女天使投資人怎么說
Jane Thier
2022-03-30
弗蘭·豪澤，作家、演說家。圖片來源：COURTESY OF FRAN HAUSER
弗蘭·豪澤是一位演說家、創(chuàng)業(yè)投資者和作家，她在職業(yè)生涯中曾經(jīng)為數(shù)百名年輕女性提供過指導(dǎo)。她想對努力前行的人說：友善是資產(chǎn)，而不是負(fù)擔(dān)，你對自己的期望才是唯一重要的。
在豪澤的新書《擁抱工作，熱愛事業(yè)》（Embrace the Work, Love Your Career）中，她為那些追求有成就感又有趣的工作的專業(yè)人士提供了一份指南。這本書的創(chuàng)作想法萌生于新冠疫情期間，她目睹了無數(shù)朋友和同事（大多數(shù)是女性）在日常工作中不斷掙扎，對工作的意義產(chǎn)生質(zhì)疑。
“這些年來，我曾經(jīng)為數(shù)百名女性提供過指導(dǎo)，在新冠疫情期間，我接到的咨詢電話簡直數(shù)不清。”豪澤向《財(cái)富》雜志表示，“所以我決定回到過去，回頭看看我所有的輔導(dǎo)課程，認(rèn)真看看其中的內(nèi)容和技巧建議，把它們寫進(jìn)書里。最最基本的原則是行動起來，把策略和執(zhí)行力運(yùn)用到你的職業(yè)生涯中。”
“善商”
豪澤認(rèn)為，善待每一個(gè)人是成功的基石，這一點(diǎn)和商業(yè)頭腦一樣重要。她告訴自己的學(xué)員，要把個(gè)人成就和善良放在同等重要的位置。
她說：“我們要善待彼此，對彼此進(jìn)行無罪推定，這一點(diǎn)比以往任何時(shí)候都更加重要。”
在豪澤早年的職業(yè)生涯中，總有人說她太善良了，這會妨礙她取得成功。她的感受卻恰恰相反——她的友善仁慈讓她成為了一位更好的管理者，一名成績更出色的員工。
“因?yàn)槲业挠焉疲夷軌蚝蛣e人培養(yǎng)合作關(guān)系，從而獲得資源等等諸如此類。”她說，“我一直在嘗試改變?nèi)藗儗τ焉坪褪聵I(yè)成功之間關(guān)系的看法。”
她說，有幾位女性問過她，為什么她人這么好，還可以獲得成功。正是這些對話啟發(fā)她寫了第一本書《好女孩的神話：成就你喜歡的事業(yè)，無需成為你討厭的人》（The Myth of The Nice Girl: Achieving a Career You Love Without become a Person You Hate）。這本書的目的就是打破這些常見誤區(qū)，鼓勵(lì)女性擁抱自己善良的一面。
“我之所以經(jīng)常談?wù)撨@個(gè)問題，因?yàn)槲业念I(lǐng)導(dǎo)風(fēng)格就是富有同理心。”她說，“友善和堅(jiān)強(qiáng)不是非此即彼的選擇。同時(shí)具備這兩種能力的領(lǐng)導(dǎo)者才最高明，他們的團(tuán)隊(duì)會跟隨他們到任何地方。”
豪澤本人就是一個(gè)好例子。她在媒體行業(yè)工作了15年，包括在時(shí)代公司（Time Inc.）擔(dān)任主管數(shù)字業(yè)務(wù)的總裁。她指出，她的團(tuán)隊(duì)從一家公司追隨她到另一家公司，不僅僅因?yàn)樗倪\(yùn)營思維是目標(biāo)導(dǎo)向，也因?yàn)樗偸前焉屏挤旁谑孜弧：罎烧J(rèn)為，只有當(dāng)你是女性時(shí)，善良才會被認(rèn)為是進(jìn)步的障礙。
當(dāng)她和那些被人們認(rèn)為很友善的男性一起工作時(shí)，“感覺就像是，他們真的很聰明，很擅長自己的工作，同樣也很和善；這簡直太神奇了不是嗎？”她回憶道。然而，在職場中表現(xiàn)友善的女性往往被認(rèn)為容易受擺布或者是消極的討好者。
好奇心是關(guān)鍵
在與年輕人尤其是她的學(xué)員互動時(shí)，豪澤總是對Z世代特別是他們的提問熱情印象深刻。
2021年，豪澤在辛辛那提大學(xué)（University of Cincinnati）為一個(gè)“銷售女性”小組做了一次演講。演講結(jié)束后，一名學(xué)生給豪澤發(fā)了封郵件，表示自己十分喜歡這場演講，以及她多么希望能夠通個(gè)電話繼續(xù)交流。“她給我發(fā)了一份谷歌文檔，列了一些應(yīng)該如何向Z世代讀者推銷我的書的建議。”豪澤回憶說，“她不只是單向的索取，還明確表達(dá)了自己的價(jià)值。我在這一代人的身上更可以看到這一點(diǎn)。”
另外一個(gè)例子是：豪澤最近給一所寄宿學(xué)校的900名學(xué)生做了場演講。她表示，他們的問題“讓我大吃一驚”。很多孩子的求知欲很強(qiáng)，所以她后來又安排了Zoom視頻會議來答疑。“我對下一代充滿希望。”她說。
找到成就感
對豪澤來說，成功意味著擁有影響力。
“能夠?qū)ξ覑鄣娜水a(chǎn)生影響，可以在某種程度上對整個(gè)世界產(chǎn)生影響，這對我來說非常重要——這種時(shí)候我會覺得我在創(chuàng)造價(jià)值。”她說，“無論是創(chuàng)造一種全新的商業(yè)模式或市場，還是激勵(lì)別人行動起來、向前進(jìn)步，這些歸根結(jié)底都是影響力。我會問自己：‘我真的在盡自己的所能為世界帶來改變嗎？’這就是我熱愛的事業(yè)。”
當(dāng)談到工作中的成就感時(shí)，豪澤鼓勵(lì)年輕人不要在意他們認(rèn)為的別人對他們的期望，而是建立起自己對自己的期望。
“我已經(jīng)記不清跟多少年輕人有過類似的對話，他們的家人希望他們做某一件事情，或者每個(gè)人都希望他們能夠升職，或者下一步順理成章就要如何如何。”她說，“這樣的事情太多了。但你對自己的期望才是最重要的；其他一切都是噪音。”（財(cái)富中文網(wǎng)）
譯者：Agatha
弗蘭·豪澤是一位演說家、創(chuàng)業(yè)投資者和作家，她在職業(yè)生涯中曾經(jīng)為數(shù)百名年輕女性提供過指導(dǎo)。她想對努力前行的人說：友善是資產(chǎn)，而不是負(fù)擔(dān)，你對自己的期望才是唯一重要的。
在豪澤的新書《擁抱工作，熱愛事業(yè)》（Embrace the Work, Love Your Career）中，她為那些追求有成就感又有趣的工作的專業(yè)人士提供了一份指南。這本書的創(chuàng)作想法萌生于新冠疫情期間，她目睹了無數(shù)朋友和同事（大多數(shù)是女性）在日常工作中不斷掙扎，對工作的意義產(chǎn)生質(zhì)疑。
“這些年來，我曾經(jīng)為數(shù)百名女性提供過指導(dǎo)，在新冠疫情期間，我接到的咨詢電話簡直數(shù)不清。”豪澤向《財(cái)富》雜志表示，“所以我決定回到過去，回頭看看我所有的輔導(dǎo)課程，認(rèn)真看看其中的內(nèi)容和技巧建議，把它們寫進(jìn)書里。最最基本的原則是行動起來，把策略和執(zhí)行力運(yùn)用到你的職業(yè)生涯中。”
“善商”
豪澤認(rèn)為，善待每一個(gè)人是成功的基石，這一點(diǎn)和商業(yè)頭腦一樣重要。她告訴自己的學(xué)員，要把個(gè)人成就和善良放在同等重要的位置。
她說：“我們要善待彼此，對彼此進(jìn)行無罪推定，這一點(diǎn)比以往任何時(shí)候都更加重要。”
在豪澤早年的職業(yè)生涯中，總有人說她太善良了，這會妨礙她取得成功。她的感受卻恰恰相反——她的友善仁慈讓她成為了一位更好的管理者，一名成績更出色的員工。
“因?yàn)槲业挠焉疲夷軌蚝蛣e人培養(yǎng)合作關(guān)系，從而獲得資源等等諸如此類。”她說，“我一直在嘗試改變?nèi)藗儗τ焉坪褪聵I(yè)成功之間關(guān)系的看法。”
她說，有幾位女性問過她，為什么她人這么好，還可以獲得成功。正是這些對話啟發(fā)她寫了第一本書《好女孩的神話：成就你喜歡的事業(yè)，無需成為你討厭的人》（The Myth of The Nice Girl: Achieving a Career You Love Without become a Person You Hate）。這本書的目的就是打破這些常見誤區(qū)，鼓勵(lì)女性擁抱自己善良的一面。
“我之所以經(jīng)常談?wù)撨@個(gè)問題，因?yàn)槲业念I(lǐng)導(dǎo)風(fēng)格就是富有同理心。”她說，“友善和堅(jiān)強(qiáng)不是非此即彼的選擇。同時(shí)具備這兩種能力的領(lǐng)導(dǎo)者才最高明，他們的團(tuán)隊(duì)會跟隨他們到任何地方。”
豪澤本人就是一個(gè)好例子。她在媒體行業(yè)工作了15年，包括在時(shí)代公司（Time Inc.）擔(dān)任主管數(shù)字業(yè)務(wù)的總裁。她指出，她的團(tuán)隊(duì)從一家公司追隨她到另一家公司，不僅僅因?yàn)樗倪\(yùn)營思維是目標(biāo)導(dǎo)向，也因?yàn)樗偸前焉屏挤旁谑孜弧：罎烧J(rèn)為，只有當(dāng)你是女性時(shí)，善良才會被認(rèn)為是進(jìn)步的障礙。
當(dāng)她和那些被人們認(rèn)為很友善的男性一起工作時(shí)，“感覺就像是，他們真的很聰明，很擅長自己的工作，同樣也很和善；這簡直太神奇了不是嗎？”她回憶道。然而，在職場中表現(xiàn)友善的女性往往被認(rèn)為容易受擺布或者是消極的討好者。
好奇心是關(guān)鍵
在與年輕人尤其是她的學(xué)員互動時(shí)，豪澤總是對Z世代特別是他們的提問熱情印象深刻。
2021年，豪澤在辛辛那提大學(xué)（University of Cincinnati）為一個(gè)“銷售女性”小組做了一次演講。演講結(jié)束后，一名學(xué)生給豪澤發(fā)了封郵件，表示自己十分喜歡這場演講，以及她多么希望能夠通個(gè)電話繼續(xù)交流。“她給我發(fā)了一份谷歌文檔，列了一些應(yīng)該如何向Z世代讀者推銷我的書的建議。”豪澤回憶說，“她不只是單向的索取，還明確表達(dá)了自己的價(jià)值。我在這一代人的身上更可以看到這一點(diǎn)。”
另外一個(gè)例子是：豪澤最近給一所寄宿學(xué)校的900名學(xué)生做了場演講。她表示，他們的問題“讓我大吃一驚”。很多孩子的求知欲很強(qiáng)，所以她后來又安排了Zoom視頻會議來答疑。“我對下一代充滿希望。”她說。
找到成就感
對豪澤來說，成功意味著擁有影響力。
“能夠?qū)ξ覑鄣娜水a(chǎn)生影響，可以在某種程度上對整個(gè)世界產(chǎn)生影響，這對我來說非常重要——這種時(shí)候我會覺得我在創(chuàng)造價(jià)值。”她說，“無論是創(chuàng)造一種全新的商業(yè)模式或市場，還是激勵(lì)別人行動起來、向前進(jìn)步，這些歸根結(jié)底都是影響力。我會問自己：‘我真的在盡自己的所能為世界帶來改變嗎？’這就是我熱愛的事業(yè)。”
當(dāng)談到工作中的成就感時(shí)，豪澤鼓勵(lì)年輕人不要在意他們認(rèn)為的別人對他們的期望，而是建立起自己對自己的期望。
“我已經(jīng)記不清跟多少年輕人有過類似的對話，他們的家人希望他們做某一件事情，或者每個(gè)人都希望他們能夠升職，或者下一步順理成章就要如何如何。”她說，“這樣的事情太多了。但你對自己的期望才是最重要的；其他一切都是噪音。”（財(cái)富中文網(wǎng)）
譯者：Agatha
Fran Hauser, public speaker, start-up investor, and author, has mentored hundreds of young women over her career. And she’s got a message for anyone struggling to get ahead: Being kind is an asset, not a liability, and the expectations you have for yourself are the only ones that matter.
In her new book, Embrace the Work, Love Your Career, Hauser provides a guide for professionals seeking to do fulfilling, interesting work. The idea came to her during the pandemic, when she witnessed countless friends and colleagues, mostly women, struggling with their day-to-day work and questioning their purpose.
“I’ve mentored hundreds of women over the years, and the number of calls I got during the pandemic was just through the roof," Hauser tells Fortune. “So I decided I wanted to go back, look at all my past mentoring sessions — really look at the content, the techniques I suggested — and put it into the book. The foundational principle is really about taking action and applying strategy and execution to your career.”
The kindness quotient
A cornerstone of Hauser’s approach to success is being kind to everyone, which she says is just as important as any business acumen. She tells her mentees to hold personal fulfillment and kindness in equally high regard.
“It’s more important than ever that we be kind to one another and give each other the benefit of the doubt,” she says.
Early on in Hauser’s career, she was told she was too nice to get ahead. She’s always felt the opposite — her kindness and humanity is what has made her a better manager and more effective worker.
“Because I was kind, I was able to develop a relationship with someone that ended in a partnership, get access to resources, and things like that,” she says. “I was always trying to change the conversation about being too nice to get ahead.”
Several women, she says, have asked her how she can be so nice and still be successful. These conversations inspired her first book, The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, which aims to break down these common misconceptions and encourage women to embrace their kinder side.
“I found myself talking about it a lot because my leadership style is compassionate,” she says. “You don’t have to choose between being nice and being strong. Leaders who are both are the most effective because they have a team that will follow them anywhere.”
Hauser herself is proof. She spent 15 years working in media, including as the president of digital at Time Inc, and she says people followed her from company to company not just for her goals-driven, operational mindset, but also because she always prioritizes kindness. Being nice is only considered an impediment if you’re a woman, Hauser argues.
When she has worked with men who were considered nice, “it was almost like, they’re really smart and good at what they do, and also nice; isn’t that amazing?” she recalls. Whereas women who are nice at work are often seen as pushovers or passive people pleasers.
Curiosity is key
In her interactions with younger folks, especially students, Hauser has been routinely impressed with members of Gen Z, and their willingness to ask questions.
Last year, Hauser gave a talk at the University of Cincinnati to a “women in sales” group. After her keynote, a student emailed Hauser to express how much she loved the talk and how much she’d appreciate a phone call. “She laid out, in a Google doc, some ideas of how I could promote my book to a Gen Z audience,” Hauser recalls. "She didn’t just ask to pick my brain; she made clear that she had value to add. And I see that so much more with this generation.”
Another instance: Hauser recently gave a presentation at a boarding school to 900 students. Their questions, she said, “blew my mind.” There were so many inquisitive kids that she ended up scheduling a follow-up Zoom call so she could answer all their questions. “I’m very hopeful about this next generation,” she says.
Finding fulfillment
For Hauser, success is directly related to impact.
“It’s really important that I’m making an impact on the people I love, and on the world at large in some way — that’s when I feel I’m creating value,” she says. “Whether that’s creating a whole new business model or market, or maybe inspiring someone to take action that will benefit them, that all comes back to impact. I ask myself, ‘Am I doing what I can to really make a difference?’ That’s what I love doing.”
When it comes to finding fulfillment in your work, Hauser encourages young people to let go of the expectations they believe others have of them, and create their own expectations for themselves.
“I can’t tell you how many conversations I have with younger people who say their family expects them to do one thing, or everyone’s expecting them to go for a promotion, or it’s just the next logical step,” she says. “There’s a lot of that. But what you expect for yourself is all that’s important; everything else is noise.”
