越來越多的男性選擇注射肉毒桿菌毒素
Rachel King
2021-09-11
水療診所迎來了更多的男性客人；隨著美容毀臉的觀念不復存在，男性欣然接受美容手術，讓自己顏值最佳，感覺最棒。
肉毒桿菌毒素是一種神經毒素蛋白，經常被用于醫美。盡管Botox只是肉毒桿菌毒素眾多商業品牌名稱之一，但就品牌知名度而言，可以說它相當于業界的施樂（Xerox）。美國整形外科醫師協會（American Society of Plastic Surgeons）的統計資料顯示，在男性最想做的整容手術中，Botox注射療法排第一位：僅2019年就實施了473354次治療，較2018年小幅增長5%；與2000年相比，增加了403%。
俗稱“Brotox”的肉毒桿菌毒素（Botox的雙關語），仍然是男性最想做的美容手術。越來越多的男性不僅接受Botox療法，而且毫不隱瞞，因此專家對Botox的持續增長充滿信心。
“伙計們，男性患者只是很有可能希望跟他們的另一半看起來一樣棒。”美國紐約市通過資格驗證的整形外科醫生戴維·謝弗博士稱。“Botox整容手術和Juvéderm填充劑等診所內治療更容易實現，也談論得更多，它們通過社交媒體傳播變得越來越主流。”謝弗補充道，現在更多男性患者跟妻子或女友一起來預約美容，把它設想成款待，而不像幾年前經常聽到病人說：“我的母親/妻子/女友讓我來做。”
“同樣，男性在視頻會議上看到自己的影像一年之久后，也越來越在意容貌和衰老的痕跡。什么時候有過這樣的時刻，有人會看那么多自己的影像？”謝弗指出，強調的是新冠疫情中的“Zoom效應”。
“如果說新冠疫情有一個好處的話，那就是總體上有利于整形手術業。”謝弗說。“大家待在家里的時間更長，整日在Zoom上看到自己。男性和女性都注意到了皺紋增多，前來要求治療。同時，在家工作的日程安排為預約提供了更多的靈活性。”
口腔頜面外科醫生賈克琳·托姆希奇博士親眼看到了這種趨勢。這名就職于美國俄亥俄州口腔、面部和種植外科中心（Ohio’s Center for Oral, Facial, and Implant Surgery）的醫生稱，當今世界，對于男性和女性來說，美容療法沒有那么丟人。
“男性總是和體育運動、力量訓練及健身相關的健康聯系在一起。這些活動不僅展示技巧，而且在某種程度上注重身體形象。”托姆希奇解釋道。“Botox等整容手術提供了實現最佳自我的另一種途徑。越來越多的男性不僅接受Botox療法，而且毫不隱瞞，這種趨勢只會持續增長，我認為這是好事情。”
包括Facebook、Instagram和LinkedIn在內的社交媒體及各種交友應用程序上的發帖，催生了男性展示出最好一面的需要。此外，就業市場競爭激烈，關注年輕人，也促使男性希望自己看起來更顯年輕。
“虛擬驅動的疫情期間，一個人的面部被充分展示；和許多整容手術一樣，要求做Botox的數量穩定上升。”托姆希奇說。“對于設法探索醫美世界的男性來說，Botox是很容易的第一步。”
謝弗指出，社交媒體讓人們有機會從另外的角度審視自己。如果你喜歡帶濾鏡的自己，為什么不做個整容手術來達到類似的效果呢？
“雖然接受美容療法丟臉的理念基本上不復存在，但這也不是男性在餐桌上或跟朋友晚上出去玩時開始談論的話題。”謝弗稱。“社會喜歡這樣的描述：我們不應該被視為虛榮或希望看起來漂亮，但其實人人都想要高顏值。”
Botox的原則對男女都一樣，但由于男性肌肉比女性更厚實更強壯，也需要更多注射單位。不過，即使劑量更大，任何時候都不會接近毒性闕值。
托姆希奇指出，由于Botox治療時間短（即便是全臉治療也不超過30分鐘），不需要恢復時間，可以立即恢復正常活動，因此成為了熱銷品。對絕大多數病人來說，該療法不會引起嚴重水腫或瘀傷。
“新冠疫情開始之初，很多診所都被迫關閉，病人極度渴望診所再次開放，好打下一針。”謝弗說。“這在重新開業后迎來了治療熱潮和持續增長，因為越來越多的人正在探索讓自己看起來更好、感覺更棒和關愛自己的方法。”（財富中文網）
譯者：夏晴
水療診所迎來了更多的男性客人；隨著美容毀臉的觀念不復存在，男性欣然接受美容手術，讓自己顏值最佳，感覺最棒。
肉毒桿菌毒素是一種神經毒素蛋白，經常被用于醫美。盡管Botox只是肉毒桿菌毒素眾多商業品牌名稱之一，但就品牌知名度而言，可以說它相當于業界的施樂（Xerox）。美國整形外科醫師協會（American Society of Plastic Surgeons）的統計資料顯示，在男性最想做的整容手術中，Botox注射療法排第一位：僅2019年就實施了473354次治療，較2018年小幅增長5%；與2000年相比，增加了403%。
俗稱“Brotox”的肉毒桿菌毒素（Botox的雙關語），仍然是男性最想做的美容手術。越來越多的男性不僅接受Botox療法，而且毫不隱瞞，因此專家對Botox的持續增長充滿信心。
“伙計們，男性患者只是很有可能希望跟他們的另一半看起來一樣棒。”美國紐約市通過資格驗證的整形外科醫生戴維·謝弗博士稱。“Botox整容手術和Juvéderm填充劑等診所內治療更容易實現，也談論得更多，它們通過社交媒體傳播變得越來越主流。”謝弗補充道，現在更多男性患者跟妻子或女友一起來預約美容，把它設想成款待，而不像幾年前經常聽到病人說：“我的母親/妻子/女友讓我來做。”
“同樣，男性在視頻會議上看到自己的影像一年之久后，也越來越在意容貌和衰老的痕跡。什么時候有過這樣的時刻，有人會看那么多自己的影像？”謝弗指出，強調的是新冠疫情中的“Zoom效應”。
“如果說新冠疫情有一個好處的話，那就是總體上有利于整形手術業。”謝弗說。“大家待在家里的時間更長，整日在Zoom上看到自己。男性和女性都注意到了皺紋增多，前來要求治療。同時，在家工作的日程安排為預約提供了更多的靈活性。”
口腔頜面外科醫生賈克琳·托姆希奇博士親眼看到了這種趨勢。這名就職于美國俄亥俄州口腔、面部和種植外科中心（Ohio’s Center for Oral, Facial, and Implant Surgery）的醫生稱，當今世界，對于男性和女性來說，美容療法沒有那么丟人。
“男性總是和體育運動、力量訓練及健身相關的健康聯系在一起。這些活動不僅展示技巧，而且在某種程度上注重身體形象。”托姆希奇解釋道。“Botox等整容手術提供了實現最佳自我的另一種途徑。越來越多的男性不僅接受Botox療法，而且毫不隱瞞，這種趨勢只會持續增長，我認為這是好事情。”
包括Facebook、Instagram和LinkedIn在內的社交媒體及各種交友應用程序上的發帖，催生了男性展示出最好一面的需要。此外，就業市場競爭激烈，關注年輕人，也促使男性希望自己看起來更顯年輕。
“虛擬驅動的疫情期間，一個人的面部被充分展示；和許多整容手術一樣，要求做Botox的數量穩定上升。”托姆希奇說。“對于設法探索醫美世界的男性來說，Botox是很容易的第一步。”
謝弗指出，社交媒體讓人們有機會從另外的角度審視自己。如果你喜歡帶濾鏡的自己，為什么不做個整容手術來達到類似的效果呢？
“雖然接受美容療法丟臉的理念基本上不復存在，但這也不是男性在餐桌上或跟朋友晚上出去玩時開始談論的話題。”謝弗稱。“社會喜歡這樣的描述：我們不應該被視為虛榮或希望看起來漂亮，但其實人人都想要高顏值。”
Botox的原則對男女都一樣，但由于男性肌肉比女性更厚實更強壯，也需要更多注射單位。不過，即使劑量更大，任何時候都不會接近毒性闕值。
托姆希奇指出，由于Botox治療時間短（即便是全臉治療也不超過30分鐘），不需要恢復時間，可以立即恢復正常活動，因此成為了熱銷品。對絕大多數病人來說，該療法不會引起嚴重水腫或瘀傷。
“新冠疫情開始之初，很多診所都被迫關閉，病人極度渴望診所再次開放，好打下一針。”謝弗說。“這在重新開業后迎來了治療熱潮和持續增長，因為越來越多的人正在探索讓自己看起來更好、感覺更棒和關愛自己的方法。”（財富中文網）
譯者：夏晴
Med-spas are seeing more and more men coming through their doors as they are embracing cosmetic and aesthetic procedures to look and feel their best as stigmas start to melt away.
Botulinum toxin is a neurotoxic protein often used for medical and cosmetic purposes; Botox is only one of the commercial trade names for the protein, but it is arguably the equivalent of Xerox within its industry in terms of brand recognition. Botox injections are the No. 1 cosmetic procedure requested by men, with 473,354 treatments administered in 2019 alone—a 5% uptick from 2018 and a 403% increase from 2000, according to the American Society of Plastic Surgeons (ASPS).
Colloquially referred to as "Brotox"—a play on the name for Botox—it remains the most-requested cosmetic procedure for men. With more and more men not only receiving Botox treatment but also being more open about it, experts are confident the trend will continue to grow.
"Guys, male-identifying patients are just as likely to want to look their best as their counterparts," says Dr. David Shafer, a board-certified plastic surgeon in New York City. "As in-office treatments like Botox Cosmetic and Juvéderm fillers have become more readily available, and spoken about, they have also become more mainstream through social media." Shafer adds many more male patients now come in for appointments with their wives or girlfriends, positing it is now viewed as a treat versus a few years ago when he'd often hear patients say, "My mom/wife/girlfriend made me do it."
"Also, men are more conscious about their appearance and signs of aging after spending a year staring at their reflection on video conferences. When has there been a moment in time when anyone would see their reflection as much?" Shafer says, underscoring the "Zoom effect" of the pandemic.
"If we can find one good thing about the pandemic, it has been good for plastic surgery, in general," Shafer says. "People are spending more time at home and looking themselves all day on Zoom. Men and women are noticing more wrinkles and coming in requesting treatments. Also, work-from-home schedules have allowed more flexibility to come in for appointments."
Dr. Jaclyn Tomsic, an oral and maxillofacial surgeon at Ohio’s Center for Oral, Facial, and Implant Surgery, has seen this trend firsthand. In today’s world, she says, there is less stigma attached to cosmetic treatments for men and women.
"Men have always been associated with health and wellness related to athletics, strength training, and bodybuilding. These activities not only display skill but also focus on body image to a degree," explains Tomsic. "Botox and other cosmetic procedures provide another avenue to achieve your best self. With more and more men not only receiving Botox treatment, but also being more open about it, the trend will only continue to grow, and I think that's a great thing."
With social media posts on Facebook, Instagram, LinkedIn, and dating apps, this has men wanting to put their best face forward. Additionally, competition in the job market and the focus on youth also encourage men to want to look younger than their chronological age.
"As with a number of cosmetic procedures, there continues to be a steady increase in requests during the virtual-driven pandemic, where a person's face is on full display," Tomsic says. "Botox is an easy first step for men seeking to explore the aesthetic medicine world."
Social media, Shafer says, has given people the chance to see themselves in different light. If you like how you look with a filter, then why not have a procedure to achieve a similar effect?
"The stigma of receiving treatment is virtually nonexistent, but it's not something men would open a conversation with at a dinner table or a night out with the guys," Shafer says. "Society likes to paint a picture where we shouldn't be perceived as vain or wanting to look pretty, but everyone wants to look good."
The principles of Botox are the same for men and women, but due to thicker and stronger muscles, men often require more units than women. However, even with the higher doses, they do not come anywhere close to the toxicity threshold.
Given its quick treatment time—even full-face treatment takes no more than 30 minutes—between the lack of recovery time and the ability to return to normal activities essentially immediately, Botox is an easy sell, Tomsic says. And the treatment does not cause significant swelling or bruising for most patients.
"Many medical offices were forced to close at the beginning of the pandemic, and patients were getting desperate for the offices to open to get their next dose," Shafer says. "This has seen a boom in treatments post-reopening, but also continued growth as more people are exploring options to look better, feel better, and to care for themselves."
