為促銷，蘋果在美國和加拿大零售店推出Mac電腦換購計劃
Mark Gurman, 彭博社
2020-06-11
蘋果公司（Apple）計劃從下周開始，在美國和加拿大的零售店內推出Mac電腦換購計劃。
據知情人士透露，位于加州庫比蒂諾的科技業巨頭通知零售店員工，美國換購計劃將從6月15日開始執行，加拿大將從6月18日開始實施。客戶可以用Mac電腦換取購買新機的折抵優惠，也可以將以舊換新抵價充值到蘋果禮品卡中。
之前，客戶可以通過蘋果官網參加Mac電腦換購計劃。蘋果零售店早已支持iPhone、iPad和Apple Watch等許多產品的換購。
該計劃讓客戶在購置新機時能夠使用折抵優惠，有望促進Mac電腦的銷售。但該計劃的整體影響可能要在幾周之后才可以顯現出來，因為出于防范新冠疫情的需要，蘋果約200家零售店仍未恢復營業。
2019財年，Mac電腦銷售額約為257億美元，大約占公司年度總收入的10%。
彭博新聞于上周六報道稱，蘋果準備在近期內通過Apple Card推出Mac電腦、iPad平板、AirPod耳機等設備的分期付款計劃。（財富中文網）
翻譯：劉進龍
審校：汪皓
蘋果公司（Apple）計劃從下周開始，在美國和加拿大的零售店內推出Mac電腦換購計劃。
據知情人士透露，位于加州庫比蒂諾的科技業巨頭通知零售店員工，美國換購計劃將從6月15日開始執行，加拿大將從6月18日開始實施。客戶可以用Mac電腦換取購買新機的折抵優惠，也可以將以舊換新抵價充值到蘋果禮品卡中。
之前，客戶可以通過蘋果官網參加Mac電腦換購計劃。蘋果零售店早已支持iPhone、iPad和Apple Watch等許多產品的換購。
該計劃讓客戶在購置新機時能夠使用折抵優惠，有望促進Mac電腦的銷售。但該計劃的整體影響可能要在幾周之后才可以顯現出來，因為出于防范新冠疫情的需要，蘋果約200家零售店仍未恢復營業。
2019財年，Mac電腦銷售額約為257億美元，大約占公司年度總收入的10%。
彭博新聞于上周六報道稱，蘋果準備在近期內通過Apple Card推出Mac電腦、iPad平板、AirPod耳機等設備的分期付款計劃。（財富中文網）
翻譯：劉進龍
審校：汪皓
Apple plans to launch a trade-in program for Mac computers next week at its retail stores in the U.S and Canada, adding the devices to an effort already in effect for other products.
The Cupertino, Calif.—based technology giant informed retail employees that the new program will begin on June 15 in the U.S. and June 18 in Canada, according to people familiar with the matter. Customers can exchange a Mac for credit toward a new computer or apply the trade-in value to an Apple gift card.
Customers have previously been able to trade in their Macs via Apple’s website. Apple already offers trade-in programs at its stores for many other products, including the iPhone, iPad and Apple Watch.
The move could help boost sales of Macs by giving customers a way to get credit toward a new model at the point of purchase. However, the full impact of the program will likely take several more weeks because about 200 of Apple’s retail stores are still closed due to Covid-19 precautions.
Mac sales generated about $25.7 billion in fiscal 2019, or almost 10% of the company’s total annual revenue.
Bloomberg News reported this past Saturday that Apple is also preparing to launch installment payment plans for the Mac, iPad, AirPods and other devices via the Apple Card in the near future.
