ZOOM還是ZM？投資者鬧烏龍，致ZOOM股票停牌
Jen wiczner
2020-03-28
2019年4月18日，Zoom Video Communications在納斯達克上市。圖片來源：Kena Betancur-Getty Images.
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名稱意味著什么？事實證明，若涉及到股票市場，或者更確切地說涉及到股票行情，它意味著很多很多。
美國證券交易委員會（SEC）周四停止了Zoom Technologies（股票代碼：ZOOM）的股票交易，理由是“擔心投資者”在新冠疫情期間“將這家公司與在納斯達克上市的另一家名稱相似的公司混為一談”。那家公司就是Zoom Video Communications（股票代碼：ZM）。近來，為了減緩新冠病毒的傳播，大批員工開始在家辦公，這家提供遠程會議服務的公司的股價隨之飆升。
自上個月大盤見頂以來，Zoom Video的股價已上漲了50%，而同期標普500指數的跌幅則超過20%。
同一期間，一只柜臺交易的低價股Zoom Technologies在被SEC停牌前漲幅超過了240%。截至上周末達到高點時，ZOOM的股價在一個月的時間內漲了近7倍，從每股約3美元升至20多美元。然而據SEC稱，Zoom Technologies自2015年以來從未“公開披露”包括財務報告或“運營情況（如果的確在運營的話）”在內的任何信息。該公司最近的報告顯示，其總部設在北京。
這已經不是投資者第一次因混淆股票代碼、將某家公司誤認為另一個更知名的公司而買錯股票了，尤其若遇到首次公開募股等容易引發股市動蕩的情況，此類事件更易發生。2017年，備受期待的Snap Inc.（社交媒體應用Snapchat的制造商）上市前夕，Snap Interactive的股票就遭到了投資者的哄抬。（Snapchat的制造商上市一年后，Snap Interactive最終更名為PeerStream。）
2015年，一家原本名為Isis Pharmaceuticals的生物科技公司更名為Ionis Pharmaceuticals，同時將股票代碼由ISIS改為IONS，原因是擔心人們將其與伊斯蘭國恐怖組織聯想到一起，從而影響公司的股價。
2013年Twitter宣布公開募股時，當時處于破產狀態的零售商Tweeter Home Entertainment的股價在幾天內飆升2200%，隨后被停牌。
其他張冠李戴的例子還有：Nest Labs和Nestor（后者的股票代碼為NEST，其股價于2014年Google收購Nest Labs期間大漲）；Facebook和Physicians Formula Holdings（后者在被收購前的股票代碼是FACE）；以及Monster Beverage Corp.和網上招聘公司Monster Worldwide，據說2011年時，有名經紀人弄混了這兩家公司，在市場監管人員發現之前錯買了價值1.44億美元的股票。
有鑒于此，投資者在買股票時或許應在注意事項里加上一條：仔細檢查股票代碼。（財富中文網）
譯者：胡萌琦
名稱意味著什么？事實證明，若涉及到股票市場，或者更確切地說涉及到股票行情，它意味著很多很多。
美國證券交易委員會（SEC）周四停止了Zoom Technologies（股票代碼：ZOOM）的股票交易，理由是“擔心投資者”在新冠疫情期間“將這家公司與在納斯達克上市的另一家名稱相似的公司混為一談”。那家公司就是Zoom Video Communications（股票代碼：ZM）。近來，為了減緩新冠病毒的傳播，大批員工開始在家辦公，這家提供遠程會議服務的公司的股價隨之飆升。
自上個月大盤見頂以來，Zoom Video的股價已上漲了50%，而同期標普500指數的跌幅則超過20%。
同一期間，一只柜臺交易的低價股Zoom Technologies在被SEC停牌前漲幅超過了240%。截至上周末達到高點時，ZOOM的股價在一個月的時間內漲了近7倍，從每股約3美元升至20多美元。然而據SEC稱，Zoom Technologies自2015年以來從未“公開披露”包括財務報告或“運營情況（如果的確在運營的話）”在內的任何信息。該公司最近的報告顯示，其總部設在北京。
這已經不是投資者第一次因混淆股票代碼、將某家公司誤認為另一個更知名的公司而買錯股票了，尤其若遇到首次公開募股等容易引發股市動蕩的情況，此類事件更易發生。2017年，備受期待的Snap Inc.（社交媒體應用Snapchat的制造商）上市前夕，Snap Interactive的股票就遭到了投資者的哄抬。（Snapchat的制造商上市一年后，Snap Interactive最終更名為PeerStream。）
2015年，一家原本名為Isis Pharmaceuticals的生物科技公司更名為Ionis Pharmaceuticals，同時將股票代碼由ISIS改為IONS，原因是擔心人們將其與伊斯蘭國恐怖組織聯想到一起，從而影響公司的股價。
2013年Twitter宣布公開募股時，當時處于破產狀態的零售商Tweeter Home Entertainment的股價在幾天內飆升2200%，隨后被停牌。
其他張冠李戴的例子還有：Nest Labs和Nestor（后者的股票代碼為NEST，其股價于2014年Google收購Nest Labs期間大漲）；Facebook和Physicians Formula Holdings（后者在被收購前的股票代碼是FACE）；以及Monster Beverage Corp.和網上招聘公司Monster Worldwide，據說2011年時，有名經紀人弄混了這兩家公司，在市場監管人員發現之前錯買了價值1.44億美元的股票。
有鑒于此，投資者在買股票時或許應在注意事項里加上一條：仔細檢查股票代碼。（財富中文網）
譯者：胡萌琦
What’s in a name? A lot, it turns out, when it comes to the stock market—or rather, a stock ticker.
The U.S. Securities and Exchange Commission on Thursday halted trading in the shares of Zoom Technologies (ticker symbol: ZOOM), citing “concerns about investors confusing this issuer with a similarly named Nasdaq-listed issuer” during the coronavirus pandemic. That other issuer is Zoom Video Communications (ticker symbol: ZM), whose stock price has, well, zoomed in recent days as droves of workers, confined to their homes to reduce the spread of COVID-19, have turned to its remote meeting services.
Zoom Video’s stock has surged 50% since the broader market’s peak last month, a period in which the S&P 500 has fallen more than 20%.
Meanwhile, Zoom Technologies, a so-called penny stock traded over the counter, had risen more than 240% over the same time frame before the SEC suspended it. At its high at the end of last week, the “ZOOM” stock had increased nearly sevenfold—from around $3 a share to more than $20—in the span of a month. That’s in spite of the fact that Zoom Technologies, according to the SEC, has not made “any public disclosure” whatsoever—including reporting on its finances or “its operations, if any”—since 2015. The company most recently reported that it was headquartered in Beijing.
It’s not the first time investors have bought the wrong stock after mixing up its ticker symbol with that of a more high-profile company, particularly during volatile market events, such as initial public offerings. In 2017, during the run-up to the highly anticipated IPO of Snap Inc. (maker of social media app Snapchat), investors bid up shares of Snap Interactive—before Snap Inc. even went public. (Snap Interactive ultimately changed its name to PeerStream a year after the Snapchat maker’s IPO.)
And in 2015, Ionis Pharmaceuticals, a biotech company originally named Isis Pharmaceuticals, changed its name, along with its ticker symbol, from “ISIS” to “IONS,” over concern that association with the Islamic State terrorist group was hurting its stock price.
When Twitter announced it would go public in 2013, the stock of Tweeter Home Entertainment, a retailer which was then in bankruptcy, soared as much as 2,200% over the following days before being halted.
Other cases of mistaken stock identity include Nest Labs and Nestor (whose stock, with ticker symbol “NEST,” shot up when Google acquired Nest Labs in 2014); Facebook and Physicians Formula Holdings (which traded under the ticker “FACE” before it was acquired); and Monster Beverage Corp. and Monster Worldwide, an online job-posting company which a broker reportedlyconfused for the other in 2011, placing an erroneous order for $144 million worth of its shares before market officials caught the mix-up.
When buying stocks, investors may want to add one more item to their due diligence list: double-check the ticker symbol.
