采用“創業之道”的五大公司
Adam Lashinsky
2018-03-19
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創業咨詢對大公司很重要。以下這五家公司都是各自行業里的巨擘，卻都能夠成功應用了新創企業的運營之道。 寶潔 寶潔采用了瑞斯的“最可行產品”理念后，僅僅一年之內就成功地將兩個新的女性清潔產品系列投入消費者市場測試階段，而以前需要三年才能做到這一步。 |
Startup consulting is big among big businesses. Here’s a selection of the larger enterprises Eric Ries has helped as a coach or consultant. P&G Adapting Ries’s “most viable product” concept, Procter & Gamble (PG) got two new lines of feminine-hygiene products to the consumer market-testing phase in just one year; it used to take three. |
寶潔采用了瑞斯的“最可行產品”理念后，僅僅一年之內就成功地將兩個新的女性清潔產品系列投入消費者市場測試階段，而以前需要三年才能做到這一步。Courtesy of P&G
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通用電氣 以瑞斯的精益創業方法為基礎，通用電氣開展了FastWorks創新項目，獲得了優厚的回報：通用的燃氣渦輪業務將服務模式從銷售不斷升級的產品，轉為在當下就幫助客戶迎接未來的變化，這樣的做法對客戶來說更加貼心了。通用電氣表示，該項目使2016年的銷售額增加了20億美元。 Intuit Intuit是一家專門開發稅務和財會軟件的公司。作為精益創業理念的堅定踐行者，該公司應用這一方法來測試各種電話支持方式的優劣之處。此外，Intuit采用小型用戶團體測試，加快了面向自由職業者開發的新版本QuickBooks的研發進程。 花旗風投 銀行業巨頭花旗銀行旗下的風投公司采用了瑞斯的另一個創意——“增長板”——來召開定期的“交易日”會議。在會上，內部團隊可以陳述各自的投資提議，獲得內部支持后迅速將提議轉換成行動，盡管只有那些風險相對較低、具有直接機遇的提議能夠獲得支持。 美國國家安全局 以前，每次要生成一個控制美國核武器的代碼，都必須有2名國家安全局的員工在一間“禁止獨處”的屋子里同時待上好幾個小時才行。借助精益創業測試，該情報機構的產品孵化器正在研發一個安全的智能卡登錄系統，允許員工在不同地點開展工作，而系統安全性絲毫不受影響。 豐田 汽車廠商豐田是引入精益生產技術的先驅企業，也是瑞斯“創業之道”的最初靈感來源，包括小批量試生產、快速重復、尋求一線員工建議等。目前豐田在互聯網汽車技術方面落后于對手，正在借助精益創業戰術奮起直追。（財富中文網） 譯者：珠珠? |
GE Its FastWorks innovation program is based on Ries’s lean-startup methodology. One positive result: GE’s gas turbine business shifted its model from selling upgrades over time to committing to future changes upfront, a customer-friendly approach. GE (GE)claims $2 billion in additional sales in 2016 as a result. Intuit A devoted lean-startup practitioner, the tax-and-accounting software maker has used its methods to test different approaches to phone support. Small-user-group tests also sped up Intuit’s (INTU) development of a new version of QuickBooks for self-employed workers. Citi Ventures The VC arm of the banking giant uses “growth boards,” another Ries-ian construct, to hold periodic “Deal Day” meetings where internal teams can pitch investment ideas and act on them quickly, though only for relatively low-risk, non-needle-moving opportunities. National Security Agency Generating the codes that govern the U.S. nuclear arsenal used to require two NSA staffers to share a “no-lone” room for hours at a time. The intelligence agency’s product incubator relied on lean-startup testing to develop a system allowing staffers to do the work from separate locations via secure smartcard log-ins, without compromising safety. Toyota The automaker is an original inspiration to Ries for its pioneering embrace of lean manufacturing techniques, including small batch sizes, rapid iteration, and seeking input from workers. Now Toyota (TM) is using lean-startup tactics to find new approaches to connected-car technology, an area where it lags rivals. |
