沃爾瑪為什么要改名字
Phil Wahba
2017-12-12
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排名世界第一的企業(yè)——沃爾瑪本周三宣布改名字，放棄叫了47年的Wal-Mart Stores，刪掉其中的Stores，主要是為了跟亞馬遜不斷競(jìng)爭(zhēng)的同時(shí)體現(xiàn)出電子商務(wù)的重要性。新名稱將于明年2月1日啟用。 雖然Wal-Mart Stores這個(gè)企業(yè)法人名稱很少出現(xiàn)在公開資料或沃爾瑪超市中，但首席執(zhí)行官董明倫還是在聲明里表示，沃爾瑪確實(shí)需要改名，以更好地貫徹“顧客可以自由選擇如何去沃爾瑪購物”的理念。董明倫還說：“顧客認(rèn)的是Walmart這個(gè)牌子，如今他們不光去實(shí)體店里買東西，也會(huì)在我們的網(wǎng)站和app上購物。” 沃爾瑪沒有披露在線收入占比（人們普遍認(rèn)為網(wǎng)購占該公司全球銷售額的4%或5%左右），但這項(xiàng)業(yè)務(wù)越發(fā)受到重視。在美國分公司，電商創(chuàng)業(yè)者馬克·洛爾已經(jīng)成為Walmart.com負(fù)責(zé)人，而且上一季度沃爾瑪?shù)脑诰€銷售額增長(zhǎng)了50%。增速迅猛主要是因?yàn)槭召彛鏙et.com（2016年洛爾把Jet.com轉(zhuǎn)讓給了沃爾瑪，隨后成為沃爾瑪在線業(yè)務(wù)CEO），同時(shí)擴(kuò)建網(wǎng)站，進(jìn)一步整合實(shí)體店和電商業(yè)務(wù)，改善移動(dòng)購物app以及將更多實(shí)體店設(shè)為在線訂單提貨點(diǎn)。 沃爾瑪近期股價(jià)接近歷史最高點(diǎn)，其在紐約證券交易所的股票代碼維持不變，仍是“WMT”。 沃爾瑪1962年成立，1969年組建公司時(shí)的企業(yè)法人名稱是Wal-Mart, Inc，幾個(gè)月后才變?yōu)閃al-Mart Stores。公司旗下最著名的業(yè)務(wù)是沃爾瑪連鎖超市，在美國還經(jīng)營山姆會(huì)員店等連鎖業(yè)務(wù)，在其他國家和地區(qū)則擁有沃爾瑪、山姆等品牌。 除更名之外，董明倫最近對(duì)沃爾瑪還有其他調(diào)整舉措。今年9月他曾表示，沃爾瑪將在發(fā)源地阿肯色州本頓維爾市營建新總部。（財(cái)富中文網(wǎng)） 譯者：Charlie 審校：夏林 |
After 47 years known as Wal-Mart Stores, the world’s largest company said on Wednesday that it is dropping “Stores” from its name in a nod to how much important e-commerce is to the business as it continues to compete with Amazon.com (AMZN, +1.05%). The change goes into effect on February 1st. While Wal-Mart Stores as a corporate legal name is rarely used in public-facing materials or in stores themselves, CEO Doug McMillon said in a statement that he felt the name change was needed to be “consistent with the idea that you can shop us however you like as a customer.” He added: “Our customers know us as Walmart and today they shop with us not only in our stores but online and with our app as well.” Walmart doesn’t break out how much of its corporate revenues come online. (They are believed to be around 4% or 5% of sales worldwide.) But they are increasingly a point of focus for the company. In the United States, where e-commerce entrepreneur Marc Lore has been heading Walmart.com, digital sales rose 50% last quarter. That surge has been the result of moves such as buying Jet.com (which Lore sold to the company in 2016 before becoming Walmart.com CEO), expanding its marketplaces, further integrating stores and e-commerce, improving its mobile shopping app, and equipping more stores as pick-up points for online grocery orders. Wal-Mart Stores, whose shares lately have been trading near all-time highs, will continue to trade under the stock ticker “WMT” on the New York Stock Exchange. While Walmart was founded in 1962, its formal legal name when it incorporated in 1969 was Wal-Mart, Inc before becoming Wal-Mart Stores a few months later. The company is best known for its namesake chain, but it also operates chains such as Sam’s Club in the U.S. as well as Walmart, Sam’s and other banners in other countries. The name change is not the only move by McMillon of late to update the company. In September, he announced the company would build new headquarters in its hometown of Bentonville, Arkansas. |
