人們通常會(huì)在節(jié)日季進(jìn)行社交，送上祝福，這為拓展新人脈和加深商業(yè)關(guān)系創(chuàng)造了完美的機(jī)會(huì)。

你可以通過(guò)下面五種方式，充分利用節(jié)日季。

1. 走出辦公室

我居住在科羅拉多州的阿斯彭，所以我會(huì)充分利用周?chē)沫h(huán)境，邀請(qǐng)潛在的商業(yè)合作伙伴、投資人和老板，一起在落基山脈度過(guò)一天。滑雪可以為我提供建立更親密的關(guān)系的機(jī)會(huì)，例如在乘坐纜車(chē)到山頂?shù)?0分鐘內(nèi)，或者在中午休息時(shí)間喝一杯熱巧克力的時(shí)候，并且我可以吸引聽(tīng)眾，展示我的品牌與使命。不論在哪里，你都可以把你所在的地區(qū)作為一種資源，拿出時(shí)間與客戶(hù)一起從事一些戶(hù)外活動(dòng)，加深彼此的聯(lián)系。

2. 參加節(jié)日派對(duì)

雖然在一年的這個(gè)時(shí)間，我們總是禁不住想要拒絕許多節(jié)日活動(dòng)邀請(qǐng)，但我還是會(huì)盡可能多的去參加。你會(huì)意外地發(fā)現(xiàn)，即便在從辦公室回家的途中，在活動(dòng)上短暫停留20分鐘，也可以避免當(dāng)前的關(guān)系變得冷淡。維持寶貴的人脈，與建立新的人脈同樣重要。不要去安排一些常見(jiàn)的會(huì)面，例如傳統(tǒng)的高爾夫球比賽等，融入到當(dāng)前的節(jié)日環(huán)境當(dāng)中，不僅可以避免社交活動(dòng)的意圖過(guò)于明顯，而且在歡慶的時(shí)刻，更有可能帶來(lái)商業(yè)機(jī)會(huì)。

3. 聯(lián)系你的母校

通過(guò)參與到現(xiàn)有人脈網(wǎng)絡(luò)中，尋找拓展人脈的新途徑。我通常會(huì)在節(jié)日季前往紐約市，在我的母校哥倫比亞大學(xué)教一節(jié)課。課程通常包括對(duì)行業(yè)的洞察，趨勢(shì)預(yù)測(cè)，以及對(duì)Timbers最近取得的成功的案例研究。與社區(qū)的學(xué)院或大學(xué)建立聯(lián)系，看是否有機(jī)會(huì)為在校生們上一節(jié)課，或者簡(jiǎn)單的進(jìn)行一次問(wèn)答。這可能吸引到優(yōu)秀的潛在員工，進(jìn)一步拓寬人脈，甚至讓你對(duì)自己的公司產(chǎn)生新的想法。

4. 到新年之前的每一天，接觸新的人

在這個(gè)月的每一天，樹(shù)立一個(gè)目標(biāo)，加強(qiáng)與某個(gè)現(xiàn)有聯(lián)系人的關(guān)系，或者主動(dòng)接觸你希望在2017年與之共事的其他人。在參加每一次派對(duì)時(shí)，我會(huì)努力把自己介紹給我不認(rèn)識(shí)的人。在不參加活動(dòng)的時(shí)候，給不在人脈網(wǎng)絡(luò)內(nèi)的某個(gè)人發(fā)一封簡(jiǎn)單的LinkedIn信息，也只需要幾分鐘時(shí)間。事實(shí)證明，這個(gè)目標(biāo)是一項(xiàng)有趣的挑戰(zhàn)，會(huì)為新的一年帶來(lái)許多有用的線(xiàn)索。

5. 志愿者

雖然從事志愿者工作聽(tīng)起來(lái)平淡無(wú)奇，但值得關(guān)注的是它的長(zhǎng)期效應(yīng)。要想找到與自己志同道合的人，最好的辦法之一就是參加本地的志愿者活動(dòng)。為一項(xiàng)事業(yè)進(jìn)行捐贈(zèng)，可以證明你會(huì)為他人著想，希望給社區(qū)帶來(lái)改變。不論是參加一項(xiàng)全國(guó)性的活動(dòng)，還是由公司在本地消防局舉行一次社區(qū)圣誕晚餐會(huì)，節(jié)日期間的志愿者活動(dòng)總能產(chǎn)生長(zhǎng)久的價(jià)值。（財(cái)富中文網(wǎng)）

作者：Greg Spencer

譯者：劉進(jìn)龍/汪皓

— 本文作者格雷格·斯賓瑟為T(mén)imbers Resorts公司的CEO。

The season tends to get people socializing and spreading good cheer, making it the perfect opportunity for making new connections and deepening business relationships.

Here are five ways you can make the most of the holiday season.

1. Take it out of the office

Living in the Aspen, Colo., area, I take full advantage of my surroundings and invite potential business partners, investors, and owners to join me for a day in the Rocky Mountains. Skiing provides an opportunity to create a more personal connection during the 10-minute ski lift rides up the mountain or the mid-day hot chocolate ski-stops and an opportunity to capture my audience and showcase my brand and mission. No matter where you are, you can use your location as a resource and take the time to connect with clients by doing activities outside of the office.

2. Say ‘yes’ to those holiday parties

While it’s tempting to decline all the many holiday event invitations we receive this time of year, I make an effort to attend as many as possible. You’ll be surprised that even a 20-minute stop-in on the way home from the office will prevent current contacts getting cold. Maintaining your valuable contacts is just as important as making new ones. Rather than scheduling a typical meeting, such as the ever-traditional golf outing, mingling in these holiday environments makes networking not so overt and is genuinely a celebratory time to make business happen.

3. Connect with your alma mater

Look for new ways to get involved with an existing network. I typically make a trip to New York City around the holiday season and teach a class at Columbia University, my alma mater. Sessions generally include insight on the industry, projected trends and case studies of Timbers’ recent successes. Connect with a college or university in your community to see if you can teach a seminar or even just do a Q&A with current students. This will generate great employee prospects, further extends your network, and can even give you some fresh ideas about your own business.

4. Reach out to a new person every single day until the New Year

Every day of the month, make it a goal to either strengthen a connection to someone within your existing network or reach out to an individual you’d like to work with in 2017. I aim to make an effort to introduce myself to one person I don’t know at every party I attend. When I am not attending an event, a simple LinkedIn message to someone whom is not yet in your network can be sent in a few minutes. This goal has proved to be a fun challenge and often leads to a number of hot leads for the New Year.

5. Volunteer

While this might seem obvious, it is important to note the long–term effects of volunteering. One of the best ways to meet like-minded people is to participate at local volunteering events. Giving to a cause is a genuine opportunity to show that you are considerate of others and want to make a difference in your community. Whether it’s by joining a national cause or having your company host a community Christmas dinner for the local fire department, volunteering during the holidays creates lasting value.

– Greg Spencer is the CEO of Timbers Resorts