提高團隊創造性思維的5種方法
????你努力讓團隊進行有創意的思考,結果卻只看到茫然困惑的眼神……最終得到的解決方案,跟自己看過幾十遍的那些雞肋方案大同小異。對此,你能做些什么? ????這是目前大多數辦公室普遍存在的問題。似乎一切都處在不斷變化當中。歷史悠久的行業正在被不斷涌現的新生力量和科技初創公司破壞。管理層清楚,公司需要保持變化,而且他們也在不斷尋找新的創意。 ????但你雇傭這些人時,或許并不是為了利用他們的創造力。那不是他們擅長做的事情。作為一名管理顧問,我曾親身參與過一個保險經紀人團隊進行頭腦風暴的過程。那個場面可不太美妙。那么,如何發動同事們的“創造力引擎”呢?以下是五條建議。 ????1. 將他們放在一個雜亂的房間里。 ????聽起來很蠢吧?明尼蘇達大學(University of Minnesota)的一項研究發現,雜亂的房間可以幫助人們更有創造性地思考。該研究已在去年的《心理科學雜志》(Journal of Psychological Science)上發表。 ????幾項實驗的參與者均被要求在辦公室里填寫調查問卷。其中一部分坐在干凈整潔的辦公室里;其他人的辦公室則一片雜亂,到處都散落著文件和辦公用品。 ????參與者隨后被安排了各種任務,以測試他們進行創造性思考的能力。簡而言之,最開始在雜亂辦公室的參與者,完勝在清潔辦公室的人。他們更有可能想出有創意的解決方案,并且更有可能接受有創意的新產品。 ????明尼蘇達大學的凱思林?沃赫爾斯在報告中寫道:“雜亂的環境能夠啟發人們打破傳統,進而產生新鮮的見解。”讓辦公室變得凌亂“會讓人們的行為產生巨大的變化,”她補充道。 ????2. 玩“說謊者的撲克牌”游戲 ????“說謊者的撲克牌”(Liar’s Poker)是用美鈔玩的一種充滿欺詐的撲克牌游戲,25年前,作家邁克爾?劉易斯提高了這種游戲的知名度。他的同名圖書記錄了流行這種游戲的華爾街的各種欺詐行為。 ????這種游戲鼓勵撒謊。基本上,你只有撒謊才能贏。 ????如果你的團隊沒有足夠新鮮的創意,不妨他們玩幾把這種游戲,或者能夠讓參與者隨心所欲撒謊、欺騙和偷竊的其他游戲。 ????推薦此類游戲的原因何在?哈佛商學院(Harvard Business School)的弗朗西斯卡?吉諾和南加州大學(University of Southern California)馬歇爾商學院(Marshall School of Business)的斯科特?維爾特姆斯發現,欺詐與創造力之間有明確的聯系。 ????當然,他們不僅發現不誠實的人更有創造力。即便誠實的人,只要你能說服他們進行一定程度的撒謊、欺詐和偷竊,他們也可以變得更有創造力。 |
????You’re trying to get your team to think creatively. But instead you’re getting blank stares… followed by feeble, minor variations of solutions you’ve already heard a dozen times. What can you do? ????This is a common problem at most offices today. Everything seems to be in a state of flux. Long-established industries are being disrupted by newcomers and tech startups. Companies need to change, management knows it, and they are looking for fresh ideas. ????But you probably didn’t hire these people for their creativity. It’s not what they do. As a management consultant, I once sat and watched a team of insurance brokers try to brainstorm. It wasn’t pretty. Here are five ways to get your colleagues’ creativity engines started. ????1. Put them in a messy room ????Sounds silly, right? A study conducted at the University of Minnesota, and published last year in the Journal of Psychological Science, found evidence that just being in a messy room can help people think more creatively. ????Participants in several experiments had to fill in questionnaires while sitting in an office. Some were given a clean and tidy office; others, an office in disorder, strewn with papers and supplies everywhere. ????Participants were then presented with various tasks to test their ability to think creatively. In a nutshell, those who had first spent time in the messy office trounced those who had been in the neat one. They were more likely to think up creative solutions to problems, and more likely to embrace new and innovative products over conventional ones. ????“Disorderly environments seem to inspire breaking free of tradition, which can produce fresh insights,” wrote Minnesota’s Kathleen Vohls when reporting the findings. Just making the office untidy “made a whopping difference to people’s behavior,” she added. ????2. Get them to play liar’s poker first ????“Liar’s Poker,” a game of bluff and double-bluff played with dollar bills, was made famous by the writer Michael Lewis 25 years ago. His book of the same name chronicled the dishonesty of Wall Street, where the game is popular. ????The game puts a premium on lying. Basically, you have to lie to win. ????If you can’t get enough fresh ideas out of your team, maybe you should play a few rounds. Or play any other game where participants have absolute carte blanche to lie, cheat, and steal as much as possible. ????The reason? According to Francesca Gino at Harvard Business School and Scott Wiltermuth at the University of Southern California’s Marshall School of Business, there is a clear link between dishonesty and creativity. ????It isn’t just that the dishonest also tend to be creative, they found. It’s that even the honest become more creative if you can first persuade them to do a little lying, cheating, and stealing. |