????《社交物理學：好思想如何傳播——來自一門新科學的教益》(Social Physics: How Good Ideas Spread—The Lessons from a New Science)，作者：亞歷克斯?彭特蘭

????這真的跟你認識誰有關。社交網絡研究者一直在爭辯兩個部分的重要性：即關系強度和人脈多樣性。而彭特蘭則認為，“思想流”，也就是行為和理念在一家社交網絡（比如一家企業）的傳播非常重要。它意味著，一家企業擁有一種“集體智慧”，它不是個體智商的總和，而是其內部社交網絡結構的總和。（財富中文網）

????譯者：葉寒

????Social Physics: How Good Ideas Spread—The Lessons from a New Science, by Alex Pentland

????It really is about who you know. Network researchers debate the importance of two components: the strength of connections and the diversity of connections. Pentland, on the other hand, argues for the importance of what he terms “idea flow,” the propagation of behaviors and beliefs through a social network—such as a business. The implication is that a business has a “collective intelligence” that is not the sum of individual IQs but of the structure of its internal social networks.