2014年最火的八本財(cái)經(jīng)書籍
????《像魔鬼那樣思考》(Think Like a Freak),作者:史蒂芬?萊維特和史蒂芬?杜伯納 ????這是《魔鬼經(jīng)濟(jì)學(xué)》二人組的第三部作品,也是迄今為止最具操作性和規(guī)范性的版本。如果你想“像魔鬼一樣思考”,你就必須知道如何以對你有利的方式使用激勵策略。比如,慈善組織“微笑列車”(Smile Train)告訴人們,如果他們只捐贈一次,該組織就將停止給他們發(fā)送捐贈函——這招果然奏效。其他精彩觀點(diǎn)包括:像孩子一樣思考(活得開心些,不要害怕問愚蠢的問題),早一步清理不良行為者(購鞋網(wǎng)站Zappos給主動離職的員工贈送2,000美元,通過這種方式選擇契合公司文化的員工),辭掉你的工作(數(shù)據(jù)證明:跳出這一步的人最終過得更幸福)。 |
??Think Like a Freak, by Steven D. Levitt & Stephen J. Dubner ????The third installment from Freakonomics team Levitt-Dubner. This edition is the most actionable and prescriptive yet. If you want to “think like a freak,” you’ve got to know how to use incentives to your advantage. For example, the charity Smile Train told people it would stop sending them solicitations if they donated just once -- it worked. Other gems: Think like a child (have fun and don’t be afraid to ask silly questions), sort out bad actors early (Zappos self-selects for culture-fit by giving employees $2,000 to leave), and quit your job (data attests: people who make the jump end up happier). |
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