????《難中之難：打造一家企業無捷徑可循》(The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)，作者：本?霍洛維茨

????在安德森?霍洛維茨風投公司(Andreessen Horowitz)聯合創始人本?霍洛維茨看來，你應該這樣構建和運營一家初創公司：首先，請做好遭遇失敗的準備——失敗是不可避免的。打造一款成功產品絕非易事。總有些事情不會按計劃進行。其次，照顧好你的員工。培訓他們。投資于他們。讓他們擔起責任。第三，要警覺。在某種程度上，管理一家企業就是管理自己的本能和情緒。??

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz

????Here’s how you build and run a start-up, according to Andreessen Horowitz co-founder Ben Horowitz: First, prepare for failure—it's inevitable. Building a viable product is hard. Things won't go as planned. Second, take care of your employees. Train them. Invest in them. Give them responsibility. Third, be mindful. Managing a business is, in part, managing your instincts and emotions. (Read more from Fortune on Horowitz here.)