YC虛擬版初創(chuàng)孵化器Zana:實現(xiàn)全民創(chuàng)業(yè)夢
????希雅?泰迪?唐納對于企業(yè)家的需求了如指掌。在硅谷,她作為True Ventures的聯(lián)合創(chuàng)始人而廣為人知。這家公司是一支風(fēng)投基金,專注于處于發(fā)展初期的企業(yè)。她也是True University的幕后策劃人。True University是一個為期兩天的會議,它將True Ventures公司旗下資產(chǎn)組合公司召集在一起,分享理念,開展合作。 ????盡管這似乎帶點空想主義色彩,但唐納最新的項目也擁有類似的理想化目標(biāo)。Zana是一個虛擬孵化器,而且用她的話來說,它可以“將創(chuàng)業(yè)民主化。” ????Zana(發(fā)音zah-nah)的誕生并不出人意料,因為它源于True的一條核心價值:鼓勵首席執(zhí)行官們相互幫助、相互提供建議。這是其他風(fēng)投公司很少使用的策略,但卻讓True如魚得水。基于這些價值理念,以及十多年與企業(yè)創(chuàng)始人的交往經(jīng)驗,唐納創(chuàng)建了一個專注于同行教育的孵化器。只要有網(wǎng)絡(luò)連接,任何人都可以參與其中。唐納告訴《財富》雜志:“Zana是一個平臺,不是內(nèi)容交付載體。只有企業(yè)家們在相互交流時才能迸射出真正的火花。” ????一個免費(fèi)對公眾開放的孵化器似乎并不是什么革命性的舉措,但在潛在創(chuàng)業(yè)者中可能會很受歡迎。最近的技術(shù)泡沫和HBO的電視劇《硅谷》(Silicon Valley)推廣了這樣一個觀點:創(chuàng)業(yè)只需要動力和決心。那些一流的加速器和孵化器都收到了大量的申請,而且正在滿負(fù)荷運(yùn)轉(zhuǎn)當(dāng)中。例如,Y Combinator據(jù)稱每分鐘就會收到一個申請,而通過率僅在1%左右。 ????而且往往會有一個自選團(tuán)體,他們會申請初創(chuàng)資助和指導(dǎo)。3月份,Y Combinator創(chuàng)始人杰西卡?萊文斯通對《Slate》雜志說,盡管她認(rèn)為2014年將是技術(shù)行業(yè)女性創(chuàng)業(yè)的轉(zhuǎn)折點,但在過去幾年YC所資助的633家初創(chuàng)公司中,只有84家擁有至少一名女性創(chuàng)始成員。她還說:“2005年前后,每一批企業(yè)里面哪怕有一名女性創(chuàng)始人就不錯了。” ????當(dāng)然,這一點已經(jīng)發(fā)生了變化,但是非白人、非男性加速器申請人的數(shù)量仍遠(yuǎn)遠(yuǎn)落后。在風(fēng)投世界中,性別比例失衡這個問題更嚴(yán)重;女性僅占所有風(fēng)投人員的4%。唐納說:“在頭5年里,我是唯一的女性。7年來,我是公司投資團(tuán)隊中唯一的一位女性成員。” ????在眼下一系列以企業(yè)家為中心的機(jī)遇中,她也注意到了這個明顯的差距。她說:“現(xiàn)實中并沒有備受信賴的金科玉律,也不存在一個既定的場所,能夠幫助某項業(yè)務(wù)渡過生命周期成為一家公司。YC有利于早期發(fā)展。有些孵化器和加速器專注于不同的時期或具體的技能發(fā)展。但是我們發(fā)現(xiàn),以同行為主導(dǎo)的教育支持存在巨大的機(jī)遇。”(此外,在此對名稱做一下解釋:Zana是羅馬尼亞神話中的一位女神,因賦予生命和慷慨地賜予禮物而富于盛名。) ????在Zana的幫助下,一切準(zhǔn)入障礙都不復(fù)存在,因為這是一種按需分配的免費(fèi)服務(wù)。(營收構(gòu)架是一個基礎(chǔ)的免費(fèi)增值模式,為企業(yè)提供高級選項。最終還會有一個認(rèn)證項目,讓雇主按照不同的模塊來測試雇員。)它的另一項任務(wù)就是聯(lián)合全球各個行業(yè)的企業(yè)家。 |
????Shea Tate-Di Donna knows what entrepreneurs need. In Silicon Valley, she's best known as one of the founding partners at True Ventures, a venture capital fund focused on early-stage companies. She was also the architect behind True University, a two-day conference that brings together companies in the True portfolio to share ideas and collaborate. ????If that sounds a little kumbaya, Tate-Di Donna's latest project has similar idealistic aims. Zana is a virtual incubator that will, in her words, "democratize entrepreneurship." ????It's easy to see how Zana (pronounced zah-nah) was born out of one of True's core values: Encouraging CEOs to turn to one another for help and advice. It's a rare strategy among venture firms, and one that's served True well. Those values, and more than a decade's worth of conversations with founders, led Tate-Di Donna to create a peer education-focused incubator available to anyone with an Internet connection. "Zana is a platform versus a content delivery vehicle," Tate-Di Donna tells Fortune. "The real magic happens when entrepreneurs talk to each other." ????A free and open-to-the-public incubator shouldn't seem revolutionary, but it will likely be in hot demand among would-be founders. This latest tech bubble and shows like HBO's Silicon Valley have bolstered the idea that starting a company simply requires drive and determination. The best accelerators and incubators are bombarded with applications and at maximum capacity. Y Combinator, for example, reportedly receives one application per minute, with an acceptance rate hovering just above one percent. ????There also tends to be a self-selecting group that applies for early-stage funding and mentorship. In March, YC founding partner Jessica Livingston told Slate that while she thinks 2014 will be a tipping point year for women in tech, only 84 of the 633 startups YC funded over the years had at least one woman founder. "In the mid-2000s, we were lucky to get one female per batch," she said. ????That's changed, of course. But the numbers of non-white, non-male accelerator applicants still lag far behind. In venture capital, the gender imbalance is even worse; women comprise just four percent of all VCs. "When I was at True Ventures," Tate-Di Donna says, "I was the only woman for the first five years. And I was the only woman on the investment team for seven years." ????She also saw an obvious gap in the current swath of entrepreneur-centric opportunities. "There's not a trusted, gold standard, de facto place that will help move a business forward through its life cycle as a company," she says. "YC good for early-stage. There are incubators and accelerators focused on periods of time or specific skill development. But peer-led education support—that's where we see the enormous opportunity." (Also, a note about the name: Zana was a goddess in Romanian mythology known for giving life and generously bestowing gifts.) ????With Zana, there aren't any real barriers to entry, as it's free and available on demand. (The revenue structure is a basic freemium model with a premium option available to companies. There will also eventually be a certification program enabling employers to test employees on various modules.) It also promises to unite entrepreneurs from various industries and from all around the world. |
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