商學(xué)院教育界8大未來之星
????馬庫(kù)斯?吉斯勒 ?????職位:市場(chǎng)營(yíng)銷學(xué)副教授 ?????年齡:37歲 ?????學(xué)校:紐約大學(xué)舒立克商學(xué)院 ????吉斯勒是北美商學(xué)院聘用的最年輕的市場(chǎng)營(yíng)銷學(xué)教授,也是一位因?yàn)槌錆M活力而為人們所熟知的教師。他愿意竭盡全力,清晰地闡明論點(diǎn),甚至愿意在課堂演示過程中把自己的博士論文丟進(jìn)火里。這位出生于德國(guó)的教授避免局限于課本,喜愛講述真實(shí)的案例和實(shí)踐經(jīng)驗(yàn)。他夏天常和樂隊(duì)一起參加歐洲巡回演出。 |
????Markus Giesler ????? Title: Associate Professor of Marketing ????? Age: 37 ????? School: York University - Schulich ????The youngest marketing professor to be hired by a North American B-school, Giesler is known as a dynamic instructor willing to go to extreme lengths to drive a point home, even setting his PhD dissertation on fire as part of one demonstration. The German-born professor eschews textbooks in favor of real-world cases and hands-on experience. He spends summers touring Europe with his band. |
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