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雅虎“坐班”新政:大膽有余,溝通不足

雅虎“坐班”新政:大膽有余,溝通不足

Patricia Sellers 2013年02月28日
雅虎新任CEO梅耶爾最近推出的“坐班”制度引發了廣泛爭議。業界普遍認為,它在鼓勵創新和獨立的科技界是一個倒退。但實際上,梅耶爾的目的是為了拉近員工之間的距離,促進面對面的交流,推動創新。它之所以引發這么大的爭議,原因可能在于前期的溝通不到位。

????去年夏天,已有6個月身孕的瑪麗莎?梅耶爾接任了雅虎(Yahoo)首席執行官一職,令世界為之一震。

????隨后,她因為在這個昏昏欲睡的科技巨頭內部發起了文化大革命而成為焦點。比如,免費提供智能手機的福利,再比如她所謂的PB&J計劃,來喚醒創新。

????如今,梅耶爾因為要求員工在辦公室工作、而不是在家工作的決定登上了《紐約時報》(New York Times)(版面顯要位置,不含糊)的頭版。我們不禁要問:這位美 國最年輕的財富500強公司首席執行官和最知名的職場母親開始走下坡路了嗎?

????盡管社交媒體上各種評論滿天飛【一則Tweet上說是“回歸石器時代”,而《每日野獸》(Daily Beast)總編緹娜?布朗在Twitter上則表態:“為瑪麗莎?梅耶爾加油 ……只要奏效,就不怕復古”】。然而,我的觀點是:就其極端的措施和嚴格的實施標準而言,新的人事政策令人吃驚。我對梅耶爾的整個谷歌(Google)職業生涯都十分了解, 并與她就任雅虎首席執行官后所接受的第一次采訪中進行過交談。

????主要問題在于如何與員工溝通實施這個新的規定。由梅耶爾聘任、負責監管業務發展、并購和人事的執行副總裁杰基?雷瑟斯向員工發送了一份事先準備好的電子郵件 。然而,這封郵件遭到了全體員工的譴責,因此也難逃泄漏的命運。如果梅耶爾能公開地、更加委婉地宣布這項政策——即面對面的合作能激勵創新,而且創新正是雅虎最為需要 的救星——她就不會引發這場軒然大波。

????梅耶爾和雷瑟爾都不愿談及人事政策或由此引發的爭議。要說他們表過態,可能也只會通過實踐來表達,即,新的規定并不像雷瑟爾郵件中所說的那樣嚴厲。雅虎經理 們目前已經開始為不適用“坐班”規定的特殊情況奔走呼號。梅耶爾經常把她5個月大的兒子莫卡利斯特帶到辦公室,她可能會對這些特例網開一面,但同時也會對它們格外慎重。 雅虎員工們禁不住要想:她怎么劃分兩者之間的界限?

????例如,雅虎新聞部的記者們和博客作者們又該如何對待?因為他們大部分的時間都花在了路上。如果梅耶爾要求他們在公司辦公,那么梅耶爾就會被冠以短視的罪名。 而且如果她禁止雅虎“收購過來的員工”——即小型創業公司的員工,梅耶爾購買這些公司主要是為了升級內部工程人才——隨意選擇上班地點,那么可能會引發被收購公司的反 感。

????毫無疑問,雅虎的新政策與梅耶爾的長期管理哲學是吻合的。她一直在努力拉近員工之間的距離——例如在家中為不同級別的谷歌工作人員開舞會,她帶領年輕的谷歌 產品經理赴世界各地旅行,以及她每周在雅虎召開的FYI會議。我聽說,37歲的梅耶爾常常都是周五全體人員集會最后離開的人。

????你可以把雅虎極具爭議的新人事政策當作是一次大膽的舉動,并展現了女老板驚人的強硬態度——而這位女掌門人在上任之后使公司的股價上升了30多個百分點。

????她將仔細審視這一宏大人事的實驗過程——而且,我們希望,她在一年之后能對外公布結果,以便美國公司能學習這一案例。

????與此同時,我們不禁注意到,梅耶爾和曾是梅耶爾谷歌同事的Facebook首席運營官雪莉?桑德伯格都在大張旗鼓地呼吁拉近人們在現實中的距離。為了宣傳她即將在3月 份面世的新書《向前一步》(Lean In),桑德伯格號召全球女性形成“互依”團體,探討自己的職業。

????很明顯,對于硅谷這兩位最有權力的女性來說,光有虛擬世界是不夠的。(財富中文網)

????Marissa Mayer made a global splash last summer for landing the Yahoo (YHOO) CEO job while six months pregnant.

????Then she grabbed the spotlight for starting a cultural revolution at the dozing tech giant—using perks like free smartphones and her so-called PB&J initiative to un-stick innovation.

????Today, with Mayer making the front page of the New York Times (above the fold, no less) for her decision to require employees to work in the office rather than at home, we wonder: Has America's youngest Fortune 500 CEO and most famous working mom jumped the shark?

????While opinions fly every which way across social media ("Back to the stone age" went one Tweet, while Daily Beast editor-in-chief Tina Brown Tweeted "Cheers for Marissa Mayer…not afraid to be retro when it works"), here's my perspective, knowing Mayer through her Google (GOOG) career and talking with her for her first interview as Yahoo's CEO: The new HR policy is shocking in its extreme measure and harsh delivery.

????The main problem is how the new rule got communicated. EVP Jackie Reses, a Mayer recruit who oversees business development and M&A as well as HR, issued a cut-and-dry email to employees that inevitably leaked and got skewered en masse. Had Mayer announced the policy publicly and more elegantly—noting that in-person collaboration spurs innovation, which is the fix that Yahoo needs most—she could have avoided the brouhaha.

????Neither Mayer nor Reses are willing to talk about the HR policy or the controversy it has ignited. If they did, they might reveal that in practice, the new rule is not as Draconian as Reses' email implies. Yahoo managers are already starting to advocate for exceptions to the no-work-at-home dictum. Mayer, who often brings her five-month-old son Macallister to her office, will likely grant exceptions and be very particular about them. Yahoo employees wonder: Where will she draw the line?

????For instance, what happens to Yahoo News reporters and bloggers, who spend the bulk of their time working on the road? Mayer would be short- sighted to require them to work on campus. And if she prohibits Yahoo's "acqui-hires"—employees at tiny startups that Mayer has bought mainly to upgrade the in-house engineering talent—from working wherever they want, those buyouts might sour.

????No doubt, Yahoo's new policy jibes with Mayer's longtime management philosophy. She has always strived to bring employees together—at parties at her home for Googlers at every level, for trips around the world that she led for young Google product managers, and for her weekly FYI meetings at Yahoo. I hear that Mayer, 37, tends to be the last to leave these Friday all-hands gatherings.

????You can chalk Yahoo's controversial new HR policy up to a bold move by a boss who is surprising people with her toughness—and has lifted the company's stock more than 30% since she arrived.

????Knowing Mayer, she will carefully measure the progress of this grand HR experiment--and, we hope, report the results publicly in a year so corporate America can learn from the Yahoo case study.

????Meanwhile, we can't help but notice the irony in both Mayer and Facebook (FB) COO Sheryl Sandberg, who was once her colleague at Google, waging campaigns for people to come together physically. To promote Lean In, her book that hits the market in March, Sandberg calls for women across the universe to convene "Lean In" circles and talk about their careers.

????Obviously, for the two Most Powerful Women in Silicon Valley, virtual is not good enough.

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