4. 杰夫?貝索斯

公司名稱：亞馬遜

市值：840億美元

銷售額：481億美元

員工人數(shù)：56,200

建議：定期進(jìn)行短期靜修

????置老板的建議于不顧，放棄了紐約的工作，杰夫?貝索斯驅(qū)車橫跨整個(gè)美國(guó)來到西雅圖，看重的是這個(gè)城市眾多的軟件開發(fā)人才。1994年，他推出了亞馬遜，但這家電子商務(wù)公司直到六年多后才實(shí)現(xiàn)首個(gè)季度盈利。

????當(dāng)年他不著急，如今更不急于為提高利潤(rùn)而犧牲建設(shè)“一家重要而持久的公司”。多年來，貝索斯一直沒有理會(huì)華爾街要求其“注重公司利潤(rùn)，而不是營(yíng)收增長(zhǎng)和客戶服務(wù)”的呼聲。

????領(lǐng)導(dǎo)一家備受關(guān)注的高成長(zhǎng)公司可能千頭萬緒。最大的一個(gè)問題是：何時(shí)主動(dòng)出擊，不再消極被動(dòng)。貝索斯每個(gè)季度末都會(huì)離開一段時(shí)間來解決這個(gè)問題。他的獨(dú)處效果不錯(cuò)，帶來了一些新的設(shè)想和產(chǎn)品，包括亞馬遜面向第三方銷售商的運(yùn)營(yíng)中心。正如他自己所說：“我把自己關(guān)起來。沒有來自辦公室的干擾。沒有電話鈴聲。就是這一點(diǎn)點(diǎn)獨(dú)處，然后我發(fā)現(xiàn)自己變得更有創(chuàng)造力了。在這兩、三天內(nèi)，我確實(shí)會(huì)花很多時(shí)間上網(wǎng)，只是看看科技愛好者們和黑客們?cè)谧鲂┦裁础Ｄ男〇|西處于行業(yè)前沿？

????然后，48歲的貝索斯會(huì)寫下2-3頁(yè)的備忘錄，有時(shí)給自己，有時(shí)給管理團(tuán)隊(duì)。“我發(fā)現(xiàn)等這個(gè)過程結(jié)束時(shí)，我并不是很肯定自己創(chuàng)造出了什么，因?yàn)樗钠瘘c(diǎn)在這里，終點(diǎn)卻跳到另一件事。這就像和一堆聰明人聊天。有人說，‘哦，這行不通，因?yàn)槟阃藊、y和z。’然后，你退后一步，意識(shí)到的確如此，然后再進(jìn)行調(diào)整和拓展。”

4. Jeff Bezos

Company: Amazon

Market Value: $84.0 billion

Sales: $48.1 billion

Employees: 56,200

Advice: Take regular mini-retreats.

????After ignoring his boss' advice and quitting his job in New York, Jeff Bezos drove across the country to Seattle, drawn by the city's large population of software developers. Once he launched Amazon in 1994, it took the e-commerce company more than six years to report its first quarterly profit.

????He was in no hurry then and he is in no hurry now to boost profits at the expense of building "an important and lasting company." Bezos has long resisted entreaties from an often frustrated Wall Street to manage his company for profit instead of revenue growth and customer service.

????Leading a closely watched, high-growth company can be frenetic. One of the biggest problems: finding the time to be pro-active rather than reactive. But Bezos, at the end of each quarter, solves this by just going away. His solo retreats have been put to good effect, resulting in several new ideas and products, including Amazon's fulfillment center for third-party sellers. As he has explained it, "I just lock myself up. There are no distractions from the office. No phones ringing. It's just because with a little bit of isolation I find I start to get more creative. I do spend a lot of time web surfing during those two or three days and just looking at what hobbyists and hackers are doing. What are the sorts of things that are on the cutting edge?"

????Bezos, 48, will then write up two- or three-page memos, sometimes to himself, other times to his executive team. "What I find is, by the time that process is done, I'm never really sure if I invented something or not, because it starts here and ends up there. That's what you want if you have a bunch of smart people. Somebody says, `Well, that will never work because you forgot x, y, and z.' And then you step back and recognize that's true and then it morphs and builds."