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江南Style:韓系美妝品席卷海外

江南Style:韓系美妝品席卷海外

Christina Valhouli 2015-04-01
在美容領(lǐng)域,過去幾十年的創(chuàng)新主要來自日本化妝品公司。不過,近些年來,以雪花秀和愛茉莉?yàn)榇淼捻n國品牌開始在市值440億美元的美國美容市場(chǎng)上占據(jù)更大份額。業(yè)內(nèi)專家認(rèn)為,韓國化妝品的強(qiáng)勢(shì)崛起歸功于韓國美容行業(yè)的創(chuàng)新,以及韓國女性對(duì)美麗肌膚的癡迷。

????Belif

????作為LG集團(tuán)旗下的品牌,belif直到本月才在美國的絲芙蘭開售。Belif標(biāo)榜自己是一個(gè)“誠實(shí)”的品牌,簡(jiǎn)潔的包裝上清楚地寫明了每種產(chǎn)品的成份。該品牌與一家擁有百年歷史的蘇格蘭藥材商進(jìn)行合作,并在產(chǎn)品中使用了傳統(tǒng)草藥成份。另外,該品牌的產(chǎn)品不含合成染色劑、合成防腐劑以及礦物油。Belif將推出21款產(chǎn)品,包括一款匈牙利水潤精華、一款含有10種草藥成份的精華液、一款含有紫草成分的True潤澤炸彈霜,以及True補(bǔ)水炸彈霜,后者具有凝膠質(zhì)地,含有斗蓬草和蕁麻葉成分。

????Belif

????An LG-owned brand, belif will make its stateside debut this month, when it goes on sale in Sephora. Belif bills itself as a “truthful” brand and the simple packaging clearly states each product’s ingredients. The brand partnered with a centuries old apothecary in Scotland, and uses traditional medicinal herbs in its products—which are also free from synthetic dyes, synthetic preservatives and mineral oils. Belif will launch with 21 products, including Hungarian water essence, a serum made with 10 herbs; the True cream moisturizing bomb which contains comfrey leaf, and the True cream aqua bomb, which has a gel-like consistency and contains Lady’s Mantle and nettle leaf.

????愛茉莉

????愛茉莉是韓國最大的化妝品公司,據(jù)說其年收入達(dá)到近20億美元。該品牌的化妝品在美國斯芙蘭和諾德斯特龍等大型商場(chǎng)均有售。愛茉莉的產(chǎn)品采用了高度濃縮的植物萃取物,如松蕈、竹瀝以及該公司注冊(cè)了全球?qū)@捻n國紅參成份等。愛茉莉還擁有自家的綠茶園。它的產(chǎn)品線包括面膜、眼膜、粉底等,它使用的補(bǔ)水成份不是普通的水,而是竹瀝。此外該公司還有一款旨在明亮和修復(fù)暗啞肌膚的綠茶仔精華油。

????AMOREPACIFIC

????This powerhouse brand is the largest cosmetics company in Korea and says its yearly revenue is nearly two billion dollars. Available at Sephora and Nordstrom,AMOREPACIFIC uses highly concentrated botanicals, such as pine mushroom, bamboo sap, and AMOREPACIFIC globally patented Korean red ginseng in its products, and the company owns its green tea gardens. Its product line includes facial sheet masks and eye masks, and cushion compacts that contain bamboo sap rather than water for extra hydration. The Green Tea Seed Treatment Oil is meant to brighten and revive dull skin.

????

????蘭芝

????韓國暢銷化妝品品牌蘭芝于2014年被引入美國塔吉特百貨,現(xiàn)在也可以在線訂購。該公司稱它的氣墊粉餅每10秒鐘就能賣出1瓶——這款產(chǎn)品本質(zhì)上就是BB霜和粉餅的組合,使用時(shí)需要借助一塊具有抗菌作用的海綿粉餅。該品牌的最新產(chǎn)品將于三月上市,其中包括一款遮瑕霜、一款亮顏活水泡沫洗面奶、一款緊致睡眠面膜,以及一款水庫凝肌眼部嗜喱。(財(cái)富中文網(wǎng))

????譯者:樸成奎

????審校:任文科

????LANEIGE

????LANEIGE, a Korean best-seller, launched in Target in 2014 (yes, Tar-jhay also sells premium cosmetics) and is also available online. The company says its BB Cushion is sold every 10 seconds—the product is essentially a BB cream in a compact, and is applied with an antimicrobial, spongey applicator. The line’s newest products, available in March, will include a Cushion Concealer, Brightening Sparkling Water Foam Cleanser, Firming Sleeping Mask and Water Bank Eye gel.

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