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研究發現,在Zoom上開會,大腦活動會下降

Zoom開會確實不如面對面吸引人——耶魯大學的最新研究證明了這一點。

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經理們的感覺沒有錯,Zoom隔空交流確實比不上面對面開會——最新的科學研究支持這一點。

一般來說,人們在交談時,大腦的活躍程度會隨著神經活動激增。根據當前的研究,人們的互動不管是真人面對面還是在Zoom上,實際過程應該一樣。

然而耶魯大學(Yale University)的研究人員發現,人臉隔著屏幕無法跟真實世界一樣激發人們的大腦。

Zoom降低參與感

該研究發表在《成像神經科學》(Imaging Neuroscience)雜志上,研究詳細記錄了兩人面對面跟在Zoom上交談期間的神經反應信號,Zoom是數百萬白領日常使用的視頻會議平臺。

面對面互動時,大腦的活動明顯提升,包括凝視時間延長和瞳孔直徑增大,表明兩人參與提高。但相比之下,視頻通話時,大腦的活動顯著減少。

“比起面對面,Zoom似乎是很低效的社會溝通系統。”該研究主要作者,也是比較醫學和神經科學教授喬伊·赫希表示。

“總體而言,面對面互動時的氣氛以及自然社交的感覺在使用Zoom時不那么明顯甚至不存在?!?/p>

赫??偨Y道,面對面互動是人類重要的自然社交行為,遠遠超過在線體驗——至少目前如此。

“至少在目前的技術下,網絡上人臉特征無法像真實人臉一樣‘直達’大腦中的社交神經回路?!彼a充道。

之前也有研究發現Zoom會扼殺創造力。哥倫比亞大學(Columbia University)的研究人員發現,與視頻通話相比,員工面對面頭腦風暴時能夠產生更多的想法和創意。

Zoom拒絕就研究結果發表評論。

難怪要強制返回辦公室,都怪“Zoom疲勞”

盡管員工們表示在家同樣可以高效工作,但越來越多的領導者勒令員工放棄遠程辦公,而且多數認為之所以要強制重返辦公室,都是因為Zoom引發疲勞。

今年10月的早些時候,估值190億美元的游戲巨頭Roblox要求員工每周至少在美國加州實體辦公室工作三天(對一些員工意味著要搬家),要么就得換份工作,原因正是如此。

該公司的首席執行官及創始人大衛·巴斯祖奇稱,剛開始還“很高興”員工迅速接受遠程辦公,但沒有過多久,他就發現隔著屏幕辦公會影響學習、創新和公司文化。

“對很多人來說,‘Zoom疲勞’確實存在?!彼诮o全體員工的備忘錄里寫道?!懊鎸γ嫒齻€小時的團隊復盤遠沒有在線會議讓人疲憊,頭腦風暴會議更流暢也更能激發創意?!?/p>

甚至Zoom公司也存在Zoom疲勞。該公司要求員工每周至少兩天去公司辦公,因為線下見面提供了“跟團隊互動”的機會。

“人與人面對面溝通仍然很重要。”Zoom負責英國和愛爾蘭政府關系的主管德魯·史密斯此前告訴《財富》雜志。(財富中文網)

譯者:梁宇

審校:夏林

經理們的感覺沒有錯,Zoom隔空交流確實比不上面對面開會——最新的科學研究支持這一點。

一般來說,人們在交談時,大腦的活躍程度會隨著神經活動激增。根據當前的研究,人們的互動不管是真人面對面還是在Zoom上,實際過程應該一樣。

然而耶魯大學(Yale University)的研究人員發現,人臉隔著屏幕無法跟真實世界一樣激發人們的大腦。

Zoom降低參與感

該研究發表在《成像神經科學》(Imaging Neuroscience)雜志上,研究詳細記錄了兩人面對面跟在Zoom上交談期間的神經反應信號,Zoom是數百萬白領日常使用的視頻會議平臺。

面對面互動時,大腦的活動明顯提升,包括凝視時間延長和瞳孔直徑增大,表明兩人參與提高。但相比之下,視頻通話時,大腦的活動顯著減少。

“比起面對面,Zoom似乎是很低效的社會溝通系統。”該研究主要作者,也是比較醫學和神經科學教授喬伊·赫希表示。

“總體而言,面對面互動時的氣氛以及自然社交的感覺在使用Zoom時不那么明顯甚至不存在?!?/p>

赫希總結道,面對面互動是人類重要的自然社交行為,遠遠超過在線體驗——至少目前如此。

“至少在目前的技術下,網絡上人臉特征無法像真實人臉一樣‘直達’大腦中的社交神經回路?!彼a充道。

之前也有研究發現Zoom會扼殺創造力。哥倫比亞大學(Columbia University)的研究人員發現,與視頻通話相比,員工面對面頭腦風暴時能夠產生更多的想法和創意。

Zoom拒絕就研究結果發表評論。

難怪要強制返回辦公室,都怪“Zoom疲勞”

盡管員工們表示在家同樣可以高效工作,但越來越多的領導者勒令員工放棄遠程辦公,而且多數認為之所以要強制重返辦公室,都是因為Zoom引發疲勞。

今年10月的早些時候,估值190億美元的游戲巨頭Roblox要求員工每周至少在美國加州實體辦公室工作三天(對一些員工意味著要搬家),要么就得換份工作,原因正是如此。

該公司的首席執行官及創始人大衛·巴斯祖奇稱,剛開始還“很高興”員工迅速接受遠程辦公,但沒有過多久,他就發現隔著屏幕辦公會影響學習、創新和公司文化。

“對很多人來說,‘Zoom疲勞’確實存在?!彼诮o全體員工的備忘錄里寫道?!懊鎸γ嫒齻€小時的團隊復盤遠沒有在線會議讓人疲憊,頭腦風暴會議更流暢也更能激發創意。”

甚至Zoom公司也存在Zoom疲勞。該公司要求員工每周至少兩天去公司辦公,因為線下見面提供了“跟團隊互動”的機會。

“人與人面對面溝通仍然很重要。”Zoom負責英國和愛爾蘭政府關系的主管德魯·史密斯此前告訴《財富》雜志。(財富中文網)

譯者:梁宇

審校:夏林

Managers are right, back-to-back Zoom calls really are less useful than in-person meetings—and the latest scientific research backs this.

Usually, when people engage in a conversation their brains surge with neurological activity. Current research suggests that the same process should happen whether people are interacting in person or on Zoom.

But now, Yale University researchers have found that people’s faces are not able to light up people’s brains in the same way through a screen.

Engagement diminishes on Zoom

The study, published in the journal Imaging Neuroscience, meticulously recorded neural response signals of pairs speaking in person versus on Zoom, the popular video conferencing platform used by millions of white-collar workers daily.

Increased brain activity was observed during face-to-face interactions, including prolonged gaze time and greater pupil diameters, indicative of heightened engagement in both participants. However, brain activity was significantly reduced in comparison, when people were speaking on a video call.

“Zoom appears to be an impoverished social communication system relative to in-person conditions,” Joy Hirsch, a professor of comparative medicine and neuroscience, and lead author of the study said.

“Overall, the dynamic and natural social interactions that occur spontaneously during in-person interactions appear to be less apparent or absent during Zoom encounters.”

Live, face-to-face interactions are important for humans’ natural social behaviors and trump the online experience, Hirsch concluded—that is, for now at least.

“Online representations of faces, at least with current technology, do not have the same ‘privileged access’ to social neural circuitry in the brain that is typical of the real thing,” she added.

Previous research has echoed that Zoom stifles creativity. Columbia University researchers found that when workers brainstorm face-to-face, they produce more ideas and ideas that are more creative, compared with when on a video call.

Zoom declined to comment on the findings.

No wonder Zoom fatigue has been blamed for RTO calls

Despite workers saying that they can work effectively from home, leaders have been increasingly forcing their workers to give up remote working—and they’ve largely been blaming their return-to-work mandates on Zoom fatigue.

Earlier October, Roblox, the $19 billion gaming giant demanded staff work at the company’s physical office in California at least three days a week (which means relocation for some) or find another job, for that very reason.

Although its CEO and founder David Baszucki said that he was initially “impressed” with how staff took to working from home, it wasn’t long before he said he was dissuaded by the absence of learning, innovation, and company culture through a screen.

“For many of us, ‘Zoom fatigue’ is real,” he wrote in a memo to all staff. “A three-hour Group Review in person is much less exhausting than over video and brainstorming sessions are more fluid and creative.”

Even Zoom has Zoom fatigue. The company has asked its workers to come into the office at least two days a week because it provides an opportunity for workers “to interact with their teams.”

“The power of in-person collaboration will always be there,” Drew Smith, Zoom’s director of government relations for the U.K. & Ireland, previously told Fortune.

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