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云開會:如何將3萬人的科技論壇搬到線上?

Jeremy Khan
2020-06-14

這家會務公司在盡量營造接近現場參會所能體驗到的社交和互動機會。

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Cogntionx公司總部位于倫敦,主營為市場研究和論壇業務。自2017年以來,每年6月公司都會舉辦行業聚會,關注人工智能和其它新興技術對社會和商業活動帶來的影響,是全球規模最大的行業會議之一。

去年,倫敦國王十字區舉辦為期三天的 CogX“人工智能和新興技術大會”有超過2萬人參加 。會上設有12個會議廳舉辦相應的講座和專題討論會,687位發言人發表演講并參與討論,廣大與會者得以聆聽業界前沿信息。

現在的問題是,如何在疫情期間舉辦規模如此大的聚會?連續創業者、CognitionX公司的創始人兼首席執行官查理·繆爾黑德說:“我們進行了深入研究。今年,為了能在保證人們健康與安全的前提下召開,我們擬定了完備的預案,規定了舉辦現場活動需要滿足的各種條件,處處注意保持社交距離。然而最終的結論是:做不到。”

繆爾黑德表示,現在情況已經很明確。此前,雖然英國政府已宣布開始放松管控,逐步解封,但仍然要求非必需企業要到6月中旬才能恢復營業,而酒吧、餐館等服務類行業最早也要到7月才可以重新營業。

繆爾黑德和 CogX 團隊也曾討論是否將活動推遲。但是他們擔心推遲日程會跟當地其他科技業活動“撞車”,比如倫敦科技周(London Tech Week)就已經將時間表從夏季改到了秋季。

最終,CogX決定將活動搬到線上,舉辦 “云展覽” 。《財富》雜志等很多經營會展業務的公司都曾嘗試舉辦此類虛擬會議。同是線上活動,CogX無論在與會人數上,還是為大眾提供模擬現場參展情境的極致數字化體驗方面的高要求,都體現了獨特的雄心。

事實上,CogX 計劃擴展兩方面數據:一是增加與會人數,線上同時最多可容納50000名參會者;同時增加會議期間的活動內容。6月8日上午,今年的會議在倫敦開幕,設置了18個不同的虛擬“舞臺”,同步在線開展的各項活動總時長達324小時,活動主題涉及范圍廣泛,從未來的工作到前沿技術,從道德倫理到網絡安全。

“如果要做,就要做大。”繆爾黑德說。他指出,CogX 在過去幾年里嘗試過幾次直播,奠定了全球的觀眾基礎。

為了實現目標,CogX 要創建定制的虛擬峰會平臺,將已有6個不同的直播和數字會議軟件整合到同一個用戶界面中。繆爾黑德說:“可以這么講,想滿足我們的要求并沒有現成方案。”

他說,最終的結果是,盡量營造接近現場參會所能體驗到的社交和互動機會。

今年的CogX 還包括虛擬博覽會,與會者可以在博覽會上見到科技公司的代表們,也能夠通過會議平臺預約與代表一對一談話。在三天會議期間,CogX軟件平臺上還有贊助商和合作伙伴發起的約100場會外活動。

Cogx 開發了基于人工智能的匹配系統,可以向與會者推薦可能有必要建立聯系的人。論壇還提供收費禮賓服務,可以幫助與會者預約會面。

展會實行分層定價機制,人們可以在網上申請免費門票,也能夠購買價格更高的全球領導力峰會參會資格,另外參與“盛會中的盛會”。繆爾黑德說,該峰會的目標人群是高級管理層、創業企業家、政府官員、非營利組織領導者和知名學者。4500位購買參會資格的用戶發言和討論將遵守查塔姆宮規則(即與會者可以自由使用在會議中獲得的信息,但不得透露發言者及與之相關機構的身份,也不得透露任何其他與會者及其相關組織的身份——譯者注),以促進盡可能坦誠和開放的對話與討論。

Cogx把“未來10年如何返回正規?”作為今年論壇的主題。繆爾黑德解釋說,該主題足夠寬泛,涵蓋了從冠狀病毒大流行到氣候變化等一系列全球挑戰。雖然剛開始CogX 主要關注人工智能領域,但一直在拓寬議程范圍,包括討論技術對整個社會的影響。

開幕式上美國前國務卿約翰·克里將發表主題演講。其他演講者包括英國前首相托尼·布萊爾和美國駐聯合國前大使薩曼莎·鮑爾。還有一些著名的風險投資家,比如 Skype 的聯合創始人尼克拉斯·澤恩斯特羅姆,以及 Facebook 負責歐洲、中東和非洲地區的副總裁尼古拉·門德爾松。(財富中文網)

譯者:Feb

Cogntionx公司總部位于倫敦,主營為市場研究和論壇業務。自2017年以來,每年6月公司都會舉辦行業聚會,關注人工智能和其它新興技術對社會和商業活動帶來的影響,是全球規模最大的行業會議之一。

去年,倫敦國王十字區舉辦為期三天的 CogX“人工智能和新興技術大會”有超過2萬人參加 。會上設有12個會議廳舉辦相應的講座和專題討論會,687位發言人發表演講并參與討論,廣大與會者得以聆聽業界前沿信息。

現在的問題是,如何在疫情期間舉辦規模如此大的聚會?連續創業者、CognitionX公司的創始人兼首席執行官查理·繆爾黑德說:“我們進行了深入研究。今年,為了能在保證人們健康與安全的前提下召開,我們擬定了完備的預案,規定了舉辦現場活動需要滿足的各種條件,處處注意保持社交距離。然而最終的結論是:做不到。”

繆爾黑德表示,現在情況已經很明確。此前,雖然英國政府已宣布開始放松管控,逐步解封,但仍然要求非必需企業要到6月中旬才能恢復營業,而酒吧、餐館等服務類行業最早也要到7月才可以重新營業。

繆爾黑德和 CogX 團隊也曾討論是否將活動推遲。但是他們擔心推遲日程會跟當地其他科技業活動“撞車”,比如倫敦科技周(London Tech Week)就已經將時間表從夏季改到了秋季。

最終,CogX決定將活動搬到線上,舉辦 “云展覽” 。《財富》雜志等很多經營會展業務的公司都曾嘗試舉辦此類虛擬會議。同是線上活動,CogX無論在與會人數上,還是為大眾提供模擬現場參展情境的極致數字化體驗方面的高要求,都體現了獨特的雄心。

事實上,CogX 計劃擴展兩方面數據:一是增加與會人數,線上同時最多可容納50000名參會者;同時增加會議期間的活動內容。6月8日上午,今年的會議在倫敦開幕,設置了18個不同的虛擬“舞臺”,同步在線開展的各項活動總時長達324小時,活動主題涉及范圍廣泛,從未來的工作到前沿技術,從道德倫理到網絡安全。

“如果要做,就要做大。”繆爾黑德說。他指出,CogX 在過去幾年里嘗試過幾次直播,奠定了全球的觀眾基礎。

為了實現目標,CogX 要創建定制的虛擬峰會平臺,將已有6個不同的直播和數字會議軟件整合到同一個用戶界面中。繆爾黑德說:“可以這么講,想滿足我們的要求并沒有現成方案。”

他說,最終的結果是,盡量營造接近現場參會所能體驗到的社交和互動機會。

今年的CogX 還包括虛擬博覽會,與會者可以在博覽會上見到科技公司的代表們,也能夠通過會議平臺預約與代表一對一談話。在三天會議期間,CogX軟件平臺上還有贊助商和合作伙伴發起的約100場會外活動。

Cogx 開發了基于人工智能的匹配系統,可以向與會者推薦可能有必要建立聯系的人。論壇還提供收費禮賓服務,可以幫助與會者預約會面。

展會實行分層定價機制,人們可以在網上申請免費門票,也能夠購買價格更高的全球領導力峰會參會資格,另外參與“盛會中的盛會”。繆爾黑德說,該峰會的目標人群是高級管理層、創業企業家、政府官員、非營利組織領導者和知名學者。4500位購買參會資格的用戶發言和討論將遵守查塔姆宮規則(即與會者可以自由使用在會議中獲得的信息,但不得透露發言者及與之相關機構的身份,也不得透露任何其他與會者及其相關組織的身份——譯者注),以促進盡可能坦誠和開放的對話與討論。

Cogx把“未來10年如何返回正規?”作為今年論壇的主題。繆爾黑德解釋說,該主題足夠寬泛,涵蓋了從冠狀病毒大流行到氣候變化等一系列全球挑戰。雖然剛開始CogX 主要關注人工智能領域,但一直在拓寬議程范圍,包括討論技術對整個社會的影響。

開幕式上美國前國務卿約翰·克里將發表主題演講。其他演講者包括英國前首相托尼·布萊爾和美國駐聯合國前大使薩曼莎·鮑爾。還有一些著名的風險投資家,比如 Skype 的聯合創始人尼克拉斯·澤恩斯特羅姆,以及 Facebook 負責歐洲、中東和非洲地區的副總裁尼古拉·門德爾松。(財富中文網)

譯者:Feb

Each June since 2017, CognitionX, a London-based market research and conference business, has hosted one of the world’s largest annual gatherings devoted to the impact of artificial intelligence and other new technologies on society and business.

Last year, more than 20,000 people attended the three-day CogX “festival of A.I. and emerging technology” in London’s King Cross district, where they listened to 687 speakers participating in talks and panel discussions held on 12 different stages.

But how do you hold such a massive gathering in the midst of a pandemic? “We looked into it,” Charlie Muirhead, the serial technology entrepreneur who is CognitionX's founder and chief executive officer, says. “We prepared a full health and safety plan of what would have been required to hold it this year as a physical event, with social distancing. But the conclusion was: We couldn’t do it.”

This became especially apparent, Muirhead says, after the U.K. government announced that while it was beginning to ease the country's lockdown, non-essential businesses would not be allowed to resume operation until mid-June, while hospitality businesses—such as bars and restaurants—would not be allowed to reopen until July at the earliest.

Muirhead and his CogX team debated whether to postpone the event until later in the year. But they worried about scheduling clashes with other local tech-related events, such as London Tech Week, that have also been shifted from the summer to the autumn.

In the end, CogX decided to move online as a virtual event. Plenty of other companies with events businesses, including Fortune, have tried to hold virtual events. But CogX's ambitions, in terms of the number of participants and how closely it wanted the digital experience to mimic its past live events, were unique.

In fact, CogX planned to expand both the number of attendees—catering to an online audience of up to 50,000 people—and the amount of content in the festival. This year’s CogX, which kicks off in London on June 8 morning, will feature 18 different virtual “stages” and 324 hours of simultaneous programming on topics ranging from the future of work to technology and ethics to cybersecurity.

“If we were going to do it, we wanted to do it big,” Muirhead says, noting that CogX has already livestreamed the festival for the past few years, enabling it to build a global audience.

Fulfilling this ambition has required CogX to create a bespoke virtual summit platform by integrating six different pre-existing livestreaming and digital conference software programs into a single front-end user interface. "Suffice it to say, there was no off-the-shelf solution that could do all of this," Muirhead says.

The end result is, he says, is an attempt to recreate—as much as possible—the kinds of networking opportunities and interactions that physical, live events offer.

This year's CogX includes a virtual expo where participants meet with representatives from technology companies, along with virtual one-on-one meetings that participants will be able to schedule through the conference platform. There will also be about 100 different side events, hosted by CogX’s sponsors and partners, that will take place on the CogX software platform over the course of the three days.

CogX has developed an A.I.-powered matchmaking system that recommends to attendees others whom they might benefit from connecting with during the festival. The conference is also offering a concierge service that will help book meetings for attendees, for an additional fee.

CogX created a tiered pricing scheme, ranging from some free tickets that people can apply for online, to a premium Global Leadership Summit pass, which attendees have to apply for and which provides access to a separate “festival within the festival." This Summit is aimed at C-suite executives, startup entrepreneurs, government officials, non-profit leaders, and prominent academics, Muirhead says. The talks and discussions for these 4,500 passholders will be held according to the Chatham House Rule, meaning no one can be quoted by name, in order to facilitate as candid and open a dialogue as possible, he says.

CogX chose “How do we get the next 10 years right?” as the theme of this year’s festival. That theme was broad enough to encompass a range of global challenges, from the coronavirus pandemic to climate change, Muirhead explains. And while CogX began focused largely on artificial intelligence, the conference has been broadening its agenda to take in the impact of technology on society overall.

Former U.S. Secretary of State John Kerry will be headlining the festival with a keynote address on Monday. Other speakers are set to include former U.K. Prime Minister Tony Blair and former U.S. Ambassador to the UN Samantha Power. There will also be prominent venture capitalists, such as Skype co-founder Niklas Zennstrom, and Nicola Mendelsohn, who is Facebook’s vice president for Europe, the Middle East and Africa.

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