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Facebook上市背后的推手
 作者: Miguel Helft    時(shí)間: 2012年02月03日    來(lái)源: 財(cái)富中文網(wǎng)
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眼下,F(xiàn)acebook的首席財(cái)務(wù)官戴維?埃伯斯曼或許還談不上家喻戶曉,但說(shuō)不定這一天很快就要來(lái)了。
轉(zhuǎn)貼到: 微信 新浪微博 關(guān)注騰訊微博 人人網(wǎng) 豆瓣

????2009年,戴維?埃伯斯曼時(shí)任生物科技巨頭基因泰克(Genentech)首席財(cái)務(wù)官,某種意義上他也是該公司董事長(zhǎng)阿特?萊文森的門生。這一年,埃伯斯曼協(xié)助基因泰克完成了金額達(dá)460億美元的一項(xiàng)交易。交易完成后,羅氏控股(Roche Holdings)成為公司的全資股東。此后不久,他就開始接到美國(guó)一些大公司打來(lái)的招聘電話。

????但埃伯斯曼最后決定加入一家初創(chuàng)企業(yè),雖然當(dāng)時(shí)這家公司的員工人數(shù)還不到1,000人,營(yíng)收微薄,而且首席財(cái)務(wù)官也像走馬燈似地?fù)Q個(gè)不停。

????現(xiàn)在來(lái)看,這一步險(xiǎn)棋至少獲得了回報(bào)。

????作為Facebook的首席財(cái)務(wù)官,現(xiàn)年42歲的埃伯斯曼是這家公司轟動(dòng)一時(shí)的IPO背后主要推手之一。

????埃伯斯曼為人溫和謙遜,他在基因泰克的15年職業(yè)生涯堪稱輝煌。1994年,他作為業(yè)務(wù)開發(fā)分析師加盟基因泰克。他引起了時(shí)任首席執(zhí)行官萊文森的注意【萊文森后來(lái)加入了蘋果公司(Apple),成為了公司的董事長(zhǎng)】。萊文森告訴我,他讓埃伯斯曼走上了有別于他人的特殊發(fā)展道路,作為有前途的管理人員培養(yǎng),每隔兩、三年會(huì)得到提拔,接受新的挑戰(zhàn)。

????短短幾年后,埃伯斯曼開始管理產(chǎn)品開發(fā)業(yè)務(wù)。他展現(xiàn)出卓越的運(yùn)營(yíng)技能之后,被提升為基因泰克制造業(yè)務(wù)負(fù)責(zé)人,管理著該公司當(dāng)時(shí)約8,000名雇員的一半左右。

????2006年,他被任命為基因泰克的執(zhí)行副總裁兼首席財(cái)務(wù)官,并贏得了善于從長(zhǎng)計(jì)議的名聲。例如,他幫助推動(dòng)基因泰克接受了某些成本高昂的臨床試驗(yàn),這些試驗(yàn)的結(jié)果不確定,但潛在回報(bào)巨大。萊文森稱:“這些決定可能是當(dāng)時(shí)能做出的最明智的決定,但如果看看公司下一季度或下一年的情況,確實(shí)很難下定決心。”

????作為首席財(cái)務(wù)官,埃伯斯曼很快贏得了投資者和分析師的尊重和欽佩。券商國(guó)際策略暨投資集團(tuán)(ISI Group)的生物科技和醫(yī)藥行業(yè)高級(jí)分析師馬克?舒恩鮑姆稱:“當(dāng)時(shí)很多人,包括我自己在內(nèi),都說(shuō):‘基因泰克究竟是怎么了,居然找一個(gè)34歲的人做首席財(cái)務(wù)官。’”(事實(shí)上埃伯斯曼當(dāng)時(shí)是36歲。)但舒恩鮑姆表示,第一次面談時(shí),他就很快信服了。“埃伯斯曼走進(jìn)來(lái),開口說(shuō)話,30秒后,我就說(shuō):‘我明白了’。大家都覺得他是個(gè)聰明人。”

????舒恩鮑姆說(shuō),埃伯斯曼在華爾街頗受歡迎,部分是因?yàn)樗敢庵泵嫱顿Y者的問(wèn)題。“他人很好,一點(diǎn)架子都沒(méi)有,”他說(shuō)。他還說(shuō),羅氏當(dāng)初收購(gòu)基因泰克的談判過(guò)程很微妙,埃伯斯曼在其間發(fā)揮了重要作用,幫助基因泰克股東實(shí)現(xiàn)了利益的最大化。

????Shortly after he helped to close the $46 billion deal that turned Roche Holdings into the full owner of Genentech in 2009, David Ebersman, who was chief financial officer of the biotechnology giant and something of a protégé to Chairman Art Levinson, started fielding recruiting calls from some of America's biggest companies.

????But Ebersman decided to join a startup with fewer than 1,000 employees, meager revenues and a history of cycling through CFOs

????The gambit paid off, to say the least.

????As chief financial officer of Facebook, Ebersman, who is 42, has been one of the chief drivers behind the company's blockbuster IPO filing.

????A quiet and unassuming executive, Ebersman had a stellar, 15-year career at Genentech (RHHBY). He joined in 1994 as a business development analyst. He caught the eye of Levinson, who was CEO at the time (he would later join the Apple (AAPL) board and become its chairman). Levinson tells me he placed Ebersman on special track in which promising executives were promoted and given new challenges every two or three years.

????Within a few years, Ebersman was running product development. After proving his skills as an operator, he was promoted to head Genentech's manufacturing, a position that gave him oversight of about half of the company's 8,000 or so employees at the time.

????In 2006, he was named executive vice president and CFO, and earned a reputation for reinforcing long-term thinking. For example he helped push the company to embrace certain costly clinical trials whose results were uncertain but whose potentially payoffs were huge. "These decisions can be the wisest you can make, but if you are looking at the next quarter or at the next year, they are hard to swallow," says Levinson.

????As CFO, Ebersman quickly earned the respect an admiration of investors and analysts. "A lot of people, myself included, said 'what the hell is going on at Genentech that they are naming a 34-year-old as CFO," says Mark Schoenebaum, a senior analyst covering biotechnology and pharmaceutical companies at the ISI Group. (Ebersman was actually 36 at the time.) But Schoenenbaum says that at their first face-to-face meeting he was quickly mollified. "He comes in, and within 30 seconds of his opening his mouth, I said, 'I get it.' He comes across as brilliant."

????Schoenebaum says Ebersman was well liked on Wall Street, in part because of his willingness to deal forthrightly with investors' questions. "He is a very nice guy with not a shred of ego," he says. And he says Ebersman played an important role in helping to get the most value for Genentech shareholders during delicate takeover negotiations with Roche.







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最佳評(píng)論

@關(guān)子臨: 自信也許會(huì)壓倒聰明,演技的好壞也許會(huì)壓倒腦力的強(qiáng)弱,好領(lǐng)導(dǎo)就是循循善誘的人,不獨(dú)裁,而有見地,能讓人心悅誠(chéng)服。    參加討論>>
@DuoDuopa:彼得原理,是美國(guó)學(xué)者勞倫斯彼得在對(duì)組織中人員晉升的相關(guān)現(xiàn)象研究后得出的一個(gè)結(jié)論:在各種組織中,由于習(xí)慣于對(duì)在某個(gè)等級(jí)上稱職的人員進(jìn)行晉升提拔,因而雇員總是趨向于晉升到其不稱職的地位。    參加討論>>
@Bruce的森林:正念,應(yīng)該可以解釋為專注當(dāng)下的事情,而不去想過(guò)去這件事是怎么做的,這件事將來(lái)會(huì)怎樣。一方面,這種理念可以幫助員工排除雜念,把注意力集中在工作本身,減少壓力,提高創(chuàng)造力。另一方面,這不失為提高員工工作效率的好方法。可能后者是各大BOSS們更看重的吧。    參加討論>>


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