想創(chuàng)業(yè)，卻又不知道怎么入手？
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想創(chuàng)業(yè)，但卻不知道從何入手？對(duì)于很多有想法的人來(lái)說，這是一個(gè)面時(shí)常困擾他們的問題。 參考答案就是：從自由職業(yè)開始！ “自由職業(yè)”這個(gè)詞聽起來(lái)很嚇人，但實(shí)際上，這種工作理念很簡(jiǎn)單。你需要做的就是找到已經(jīng)具備的技能，然后尋找愿意為這些技能付錢的人。你將在不知不覺中，進(jìn)入商界。 下面說說具體怎么做: 1、列出你所具備的技能清單。 你目前正在做做的哪些工作，已經(jīng)有人在為此給你支付報(bào)酬的工作？你給大公司提供的服務(wù)，能否提供給個(gè)人客戶？ 事實(shí)上，如果你目前有（或者曾經(jīng)有過）一份工作，你便已經(jīng)證明，你可以為別人提供有償?shù)姆?wù)。 例如： 如果你是行政助理，你的組織能力或許對(duì)客戶很有用。 如果你是網(wǎng)頁(yè)開發(fā)者，你肯定能兼職幫助人們構(gòu)建項(xiàng)目。 如果你是一名會(huì)計(jì)，你可以幫助客戶處理稅務(wù)事宜，或者幫助小公司做賬處理各種賬戶。 這些想法只是為了啟發(fā)你開動(dòng)腦筋，你還可以通過其他渠道尋求幫助，想出更多。 2、確定你所提供的服務(wù)的真正價(jià)值。 人們很容易糾結(jié)于定價(jià)問題。最開始，沒有人知道恰當(dāng)?shù)氖召M(fèi)標(biāo)準(zhǔn)！ 記住：你所提供的服務(wù)的真正價(jià)值，并不是公司直接向你支付的報(bào)酬（你的工資/時(shí)薪），而是公司向使用這些你的服務(wù)的對(duì)象收取的費(fèi)用。最終用戶付出的成本才是你的真實(shí)價(jià)值所在。 比如下面這種情況： 你是一名律師助理，負(fù)責(zé)訴前事務(wù)和處理案件的時(shí)薪為30美元。你認(rèn)為，客戶會(huì)為你的工作向事務(wù)所支付多少的費(fèi)用是多少？我想，對(duì)于你代表事務(wù)所處理的這些工作，事務(wù)所至少會(huì)按150美元/小時(shí)向客戶收費(fèi)。 所以，現(xiàn)在你知道，你的時(shí)間至少價(jià)值150美元/小時(shí)。這意味著，公司從你身上賺取了120美元“業(yè)務(wù)介紹費(fèi)”！ 你不覺得這聽起來(lái)很過分嗎？你能不能利用同樣的技能，自己去賺這筆錢？ 我能想到的一種賺錢方式是離婚申請(qǐng)。離婚程序代價(jià)昂貴。申請(qǐng)離婚的費(fèi)用可能是數(shù)百或者數(shù)千美元，但事實(shí)上，多數(shù)律師助理都知道如何處理這類案件。你可以創(chuàng)建一項(xiàng)“快速”業(yè)務(wù)，以更有吸引力的費(fèi)率提供這項(xiàng)服務(wù)。 這項(xiàng)業(yè)務(wù)的市場(chǎng)無(wú)限廣闊，而且人們?cè)敢鉃榇烁顿M(fèi)！ 3、尋找客戶（提示：客戶無(wú)處不在）。 在最開始的時(shí)候，尋找客戶最簡(jiǎn)單的兩種方法是合作和自由職業(yè)求職平臺(tái)。需要你提供服務(wù)的公司，可能有人已經(jīng)在與你的理想客戶合作。與他們建立合作關(guān)系，是迅速獲得大量客戶的最快途徑。關(guān)鍵是要為其他公司提供巨大的價(jià)值，以此換取他們的合作。 通過提供服務(wù)，幫助其他公司樹立在客戶當(dāng)中的形象，他們便會(huì)投桃報(bào)李，給你介紹大量的客戶資源。這是一個(gè)雙贏的過程。例如： 如果你是一名私人健身教練，你可以與有健身房的當(dāng)?shù)毓⒋髽呛献鳎瑸榫用裉峁┙∩碚n程。 如果你是網(wǎng)頁(yè)開發(fā)者，你可以與平面設(shè)計(jì)師合作，幫助他們的客戶建立網(wǎng)站。 如果你是代數(shù)家教，你可以與本地的學(xué)校和課后項(xiàng)目合作，幫助輔導(dǎo)他們的學(xué)生。 你會(huì)發(fā)現(xiàn)無(wú)數(shù)種可能，但前提是你要愿意跳出固定思維，想方設(shè)法讓這些人脈為你所用。 如何利用自由職業(yè)求職平臺(tái)。 目前，網(wǎng)上有十多個(gè)專門幫助自由制造業(yè)者求職賺錢的網(wǎng)站。其中最受歡迎的是Elance和oDesk。 這類網(wǎng)站是不錯(cuò)的起點(diǎn)。當(dāng)然，你不能把它們作為尋找客戶和發(fā)展事業(yè)的“永久”解決方案，但對(duì)于剛起步的自由職業(yè)者來(lái)說，它們確實(shí)具有許多強(qiáng)大的優(yōu)勢(shì)： 它們可以幫助自由職業(yè)者坦然接受出售自己的服務(wù)這種想法，調(diào)整報(bào)價(jià)，了解客戶的具體需求。 它們可以幫助你不斷完善營(yíng)銷技能宣傳材料。 它們可以幫你建立自信，讓你克服被拒絕的恐懼，享受首次成功帶來(lái)的奇妙感受，即便你只是得到了幾份小工作。 走出去，行動(dòng)起來(lái)！這些建議，對(duì)于開啟自由職業(yè)來(lái)說只是冰山一角！ 任何人都能成為自由職業(yè)者。你還在等什么？ 譯者：劉進(jìn)龍/汪皓 審校：任文科 |
So you want to start a business, but you have no idea where to start. Many beginning entrepreneurs have faced the same dilemma. The answer: start with freelancing. The word "freelancing" may sound scary but the concept is pretty simple. All you have to do is find skills that you already have, then find people who will pay you for those skills. Before you know it, you're in business. Here's how it works. 1. Take an inventory of your skills. What are you currently doing that someone is already paying you for? Could that same service you’re providing a large company be offered to individual clients? The reality is, if you currently have (or have ever had) a job, you've already proven that you can provide a service that people will pay money for. For instance: If you’re an administrative assistant, there’s a good chance your organizational skills will be useful to clients. If you’re a web developer, you can definitely help people build projects on the side. If you’re an accountant, you can help clients with their taxes, or small businesses with their accounts. These are just a few ideas to get your brain working but you can get the help you need thinking of more. Related: The Freelance Economy Is Booming. But Is It Good Business? 2: Determine what people are paying for the services you provide. It's easy to get caught up on pricing. In the beginning, nobody knows what they should charge! Remember: the true value of your services isn’t how much a company pays you directly (your salary/hourly rate), it’s how much they charge other people for you to deliver those services. The cost to the end user is your true value. Consider this scenario: You’re a paralegal who gets paid $30/hour to do pre-litigation work and settle cases. How much do you think the clients are paying the firm for your work? I’d guess the firm probably bills clients at least $150/hour for you to handle this work on their behalf. So now you know your time is worth at least $150/hour. That means the firm is taking $120 from you as a “finder’s fee!” Hmm…seems pretty steep, don’t you think? Couldn't you take those exact same skills and make money by yourself? One way that comes to mind is divorce filings. The divorce process is expensive. It can cost hundreds or even thousands to file, but in reality most paralegals know how to do this work. Maybe you could open up an “express” business to offer this very specific service for a better rate. There’s clearly a never-ending market for it and are people willing to pay! Related: How Much Should I Charge Clients? 3: Find clients (hint: they are everywhere). When you're first starting off, the two easiest methods for finding clients are partnerships and freelance job boards. Forming partnerships with people who need your services, and already work with your ideal customer, is the fastest way to get an instant flood of clients. The key is to offer other businesses massive value in return for their partnership. Provide a service that really makes the other business look great to their customers, and they will reward you with a mountain of referrals. It's all about the win-win. For example: If you’re a personal trainer, you can partner with local apartment complexes with gyms to host classes for residents. If you’re a web developer, you can partner with graphic designers to help their clients build websites. If you’re an algebra tutor, you can partner with local schools and after-school programs to help their students. The possibilities are endless, but you have to be willing to think outside of the box to see make some of these connections work. How to use freelance job boards. There are dozens of websites out there that are specifically designed to help freelancers find work and get paid. The most popular are Elance and oDesk. Sites like these are fantastic starting points. You shouldn’t think of them as “forever” solutions to finding clients and growing your business, but they do provide some powerful advantages for the beginning freelancer: They help you become comfortable with the idea of selling your services, tweaking your offer and understanding what clients are looking for. They help you refine your pitch. They build confidence by helping you get over the fear of rejection by enjoying the initial feeling of success, even if you only book a few small jobs. Get out there and get started! These ideas are just the tip of the iceberg when it comes to starting a freelance business! Anybody can do it. What's holding you back? |
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