????財富網(Fortune.com)定期從網站“250字”(250 Words)挑選最引人入勝的短文、趣聞軼事和作者訪談。美國西蒙與舒斯國際出版公司(Simon & Schuster)開發該網站，旨在探討世界各地最新出版的商業佳作。

????為撰寫本期專欄，“250字”的山姆?麥克納尼與前通用電氣公司(GE)高管，連續創業家費薩爾?霍克坐在了一起。霍克最近與他人合寫了一本新書：《萬物相連：在創意、創新和可持續發展的時代如何變革和領導》(Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability)【麥格勞-希爾教育出版公司(McGraw-Hill Education)出版發行】。在這部著作中，霍克把擁有2,500年歷史的東方哲學智慧與達芬奇的見解結合在一起，深度揭示了企業如何才能永立潮頭的奧秘。山姆與作者討論了正念(mindfulness)、“深層次”多樣性，以及究竟何為創新等話題。

????麥克納尼：在《萬物相連》的開始部分，你寫道，“親社會是你能夠做的對企業最有利的事情之一，全面和人性化是成就偉業的關鍵所在。”你能解釋一下這些觀點的意思嗎？

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????Fortune.com selects the most compelling short essays, anecdotes, and author interviews from "250 Words," a site developed by Simon & Schuster to explore the best new business books—wherever they may be published.

????For this installment, 250 Words' Sam McNerney sits down with Faisal Hoque, former GE executive, serial entrepreneur and co-author of the new book Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability (McGraw-Hill Education). Combining the wisdom of 2,500-year-old Eastern philosophies with insights from Leonardo da Vinci, Hoque reveals how businesses can succeed in the long run. Sam talks to the author about mindfulness, "deep level" diversity, and what it really means to be creative.

????McNerney: At the beginning of Everything Connects you write that, "Being prosocial…is one of the most probusiness things you can do…being holistic and humanistic is key to doing great work." Could you explain what you mean?

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????霍克：首先，我們需要了解企業的目標是什么，什么樣的成就才稱得上偉業。我并不是第一個宣稱我們正生活在一個破壞時代的人。我和另一位作者德雷克?貝爾在書中談到過美籍奧地利經濟學家約瑟夫?熊彼特得出這項預言的經過。由于在我們這個時代，“整個產業”完全被其他產業取代。要想保持領先地位，僅憑稍稍降低生產同一種產品的成本是不夠的，企業還需要推出一種完全不同、能夠提供更大價值的產品【比如，百視達公司(Blockbuster )與奈飛公司(Netflix )的影音租賃市場之爭】。彼得?德魯克也談到，企業需要以長遠的眼光看待破壞；企業的隱性和顯性責任在于產生社會影響。如此一來，我們就可以逐漸明白，為什么親社會、全面和人性化具有這么重要的意義：正是通過這些措施帶來的安全感，團隊才能最終產生危險的創意。對待社會的友善態度建立起一條連接市場的情感紐帶。

????你把東方哲學編織到了一本以創新和創造力為主題的著作之中。乍一看，兩者似乎風馬牛不相及。但事實證明，正念有助于開闊視野，使我們不再拘泥于我們長期持有、卻可能妨礙我們產生新奇見解的傾向和模式。那么，保持“正念”究竟是什么意思？

????保持正念就是清楚自己正在干什么。雖然聽起來很容易，但其實并非如此。它需要我們與最深處的自我以及我們所處的環境進行一場對話：留意你的呼吸就是知道你正在呼吸；留意你的言語就是知道你正在說什么。正念的另一個重要組成部分是，不要不假思索地接受一切傳遞給你的“智慧”——據說，佛祖悉達多?喬達摩曾經像測試金子那樣，在集市上測試自己的教義。創新與破壞的真諦在于推翻繼承下來的規范。正如本書所解釋的，正念有助于訓練我們，發現那些不利于生產的遺留影響。

????Hoque: First we need to understand what the ends of business are, what constitutes great work. I'm not the first to say that we live in an era of disruption—co-author Drake Baer and I talk in the book about how Austrian-American economist Joseph Schumpeter predicted it—but since we live in a time where whole industries are displaced by other industries, staying ahead requires not just making the same thing a little bit cheaper, but making an entirely different product that delivers better value (Blockbuster vs. Netflix for example). Peter Drucker also talked about the long view regarding disruption, and that the implicit and explicit responsibility of business is to make a social impact. Thus, we can begin to understand why being prosocial, holistic, and humanistic makes so much sense: it is through the security that these approaches provide that teams can finally create dangerous ideas. Being prosocial creates an emotional connection to the marketplace.

????You weave Eastern philosophies into a book on innovation and creativity. At first, this relationship seems unlikely, but it turns out that mindfulness can help us see past long-held tendencies and patterns that might prevent us from making novel insights. What does it mean to be "mindful?"

????Being mindful is to know what you're doing. While that sounds easy, it's actually a conversation we need to have with our deepest selves and the situations we find ourselves in: being mindful of your breath is knowing that you're breathing; being mindful of your words is knowing what you're saying. Crucially, another component of mindfulness is to not unquestioningly accept whatever "wisdom" has been passed down to you—Siddhartha Gautama, the Buddha, said to test his teachings like gold in the marketplace. Innovation and disruption is about upsetting inherited norms. Mindfulness, as explained in the book, trains us to spot those unproductive inheritances.