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專欄 - 蘋果2_0

自拍神器大賽,蘋果iPhone墊底

Philip Elmer-DeWitt 2014年02月08日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
自拍已經(jīng)成為席卷世界的風(fēng)潮,連奧巴馬也不能免俗。但目前主流智能手機的自拍效果都不怎么樣。不過,如果自拍神器界的四大天王iPhone 5S、HTC One、諾基亞Lumia 1020、三星Galaxy S4來一場比拼,誰會勝出,誰會墊底?

?

莫利?伍德的自拍照。來自《紐約時報》的截屏圖片。

????“自拍真爽,”《紐約時報》(New York Times)的莫莉?伍德 【Molly Wood,與好萊塢(Hollywood)一詞押韻】說。“但手機的前置攝像頭太差了。”

????伍德在周四的《紐約時報》上撰文稱:“大部分主流手機上拍攝的自拍照效果基本都很差。這些照片不僅對焦不準(zhǔn)、有馬賽克、顏色過暗、曝光過度、背光太強、有顆粒感,而且最糟糕的是圖像失真(我發(fā)誓,我的鼻子沒那么大!)。”

????其中一些主流手機的自拍效果格外差。為了一探究竟,《紐約時報》財經(jīng)板塊科技副主編伍德前往時代廣場,用“可以說是美國市場上最出色的4款拍照手機”逐一自拍。

????《紐約時報》網(wǎng)站上發(fā)布了一個視頻,伍德在視頻里說:“最令人驚訝的是,我不得不說,iPhone前置攝像頭的效果實在不怎么樣。”她之所以感到驚訝,是因為iPhone 5S配置有“一流的智能手機攝像頭,完全能輕松替代卡片相機。”

????然而,用iPhone拍攝的自拍照令人大失所望。“焦距不一、顏色黯淡,而且失真最為嚴(yán)重(再次聲明:我的鼻子真的不是長成照片上那樣)。”

????至于其他幾款手機……

????? “HTC One手機的自拍效果最好。照片焦距穩(wěn)定、色彩鮮艷真實,而且在低光條件下,One攝像頭的拍攝效果優(yōu)于另外三款手機。”

????? “緊隨其后的是諾基亞(Nokia)Lumia 1020。Lumia與One可謂勢均力敵,盡管它的分辨率較低。不過,Lumia的室內(nèi)拍攝效果不如室外。”

????? “三星(Samsung)GalaxyS4手機的焦距存在問題,導(dǎo)致自拍照效果不穩(wěn)定,而且背景中任何明亮燈光都會導(dǎo)致照片嚴(yán)重曝光過度。”

????伍德對這四款手機的自拍效果都不滿意。她認(rèn)為,手機自拍效果不佳的原因在于,手機生產(chǎn)廠商迫于壓力,只好把智能手機制造得越來越薄。伍德認(rèn)為,“越來越薄”已成為手機設(shè)計的重要趨勢,而始作俑者恰恰就是蘋果公司(Apple)。

????不過,蘋果可能還面臨更大的問題。

????自拍和Facebook以及Twitter一樣,是一個重要的社交媒體現(xiàn)象。伍德指出,“selfie”(自拍)一詞是《牛津詞典》評出的年度新詞。而“#me”( #我)是圖片和視頻分享應(yīng)用Instagram上第三大熱門標(biāo)簽。

????Instagram上的自拍照多達(dá)1.84億張。蘋果為什么看不見?

????譯者:項航

????"Selfies are great," says the New York Times' Molly Wood (rhymes with Hollywood), "but the front-facing cameras on cellphones are terrible."

????"Selfies taken on most major smartphones," she writes in Thursday's issue, "are almost uniformly of poor quality. They're unfocused, pixelated, dark, blown-out, backlit, grainy and worst of all, distorted (I swear, I have a normal size nose!)."

????Some may be more terrible than others, however. So Wood, deputy tech editor for the Times' business section, set out for Times Square to shoot some pictures of herself with what she describes as "arguably, the four best camera phones in the U.S. market."

????"The big surprise," she says in a video posted on the Times' website, "is that I have to say I'm not very impressed with the iPhone's front-facing camera." She's surprised because the 5S has, in her words, "one of the best smartphone cameras available, and is easily capable of replacing a snapshot camera entirely."

????But the iPhone's selfies were a disappointment: "Its focus was inconsistent, colors tended to appear washed out, and its lens produced the most distortion of the bunch (once again: My nose does not look like that in real life)."

????As for the rest ...

????? "The HTC One produced the best selfies. They were consistently in focus and had rich, true colors, and the camera performed better in low light than the competition."

????? "The Nokia Lumia 1020 was a close second, despite its lower resolution, but indoor shots were worse than outdoor shots."

????? "The Samsung Galaxy S4 suffers from focus issues, so its selfies were inconsistent, and any bright lights in the background resulted in badly blown-out images."

????But none of the phones were good enough for Wood. She blames the pressure on manufacturerers to make every new generation of smartphones thinner than the old -- a design priority she lays at Apple's feet.

????But there may be a larger issue issue for Apple.

????Selfies, like Facebook and Twitter, are a major social media phenomenon. The word "selfie," Wood points out, was the Oxford Dictionaries' neologism of the year. And "#me" is the third-most-common tag on Instagram.

????With 184 million selfies on Instagram, how could Apple miss it?

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