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專欄 - 從華爾街到硅谷

收購黑莓只是一個傳說

Dan Primack 2013年11月06日

Dan Primack專注于報道交易和交易撮合者,從美國金融業到風險投資業均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務。作為一名新聞工作者,Dan還曾在美國馬薩諸塞州羅克斯伯里經營一份社區報紙。目前他居住在波士頓附近。
幾乎每周都會傳出消息,新的買家正在考慮收購黑莓,但這些傳聞最終都不了了之。事實是,黑莓已經落到了無人問津的地步,但仍然不肯死心,希望證明自己仍有起死回生的能力。

????到目前為止,看來黑莓(Blackberry)還沒有被Fairfax金融收購,也沒被高通(Qualcomm)、瑟伯勒斯資本管理公司(Cerberus)、SAP、谷歌(Google)、聯想(Lenovo)、Facebook等公司收購。當然,更沒有被我姨媽卡羅爾買下。我想表達的意思是,它們都是這家有望成為Palm第二公司的潛在買家。

????11月4日上午,加拿大企業黑莓宣布,由于同屬加拿大的保險集團Fairfax未能籌措到足夠資金,黑莓將放棄與后者達成的47億美元出售協議。

????黑莓同時還宣布解雇首席執行官托斯騰?海因斯,同時發行可轉換債券融資10億美元,其中Fairefax將購買2.5億美元。這實際標志著出售黑莓的議案已告一段落。債券為期7年,票面利率為6%,在黑莓股價達到10美元時可選擇轉換為普通流通股。(比黑莓上周五收盤時股價高出28.7%——不過本周一隨著壞消息傳出,黑莓股價再次暴跌。)

????塞貝斯公司(Sybase)前首席執行官程守宗將出任黑莓臨時首席執行官。程守宗還是私募資本公司銀湖資本(Silver Lake)的高級顧問。【銀湖曾打算收購戴爾(Dell),但對黑莓沒表現出過半點興趣。】

????誠然,許多深陷泥潭的科技公司最終都落得無人問津的地步。即便一些鼎鼎大名的公司也是如此。不過,它們總是向媒體宣稱有許多求購者——直到最后一刻還不忘抓住大家的眼球。黑莓的情況有些不同,迄今為止,鮮有媒體指破它自編自演的這出好戲。讓我們看看下面幾個例子:

????? 路透社(Reuters):思科(Cisco)、谷歌、SAP探討收購黑莓。

????? 華爾街日報(WSJ):聯想接洽黑莓

????? 紐約時報(NY Times):高通和瑟伯勒斯考慮聯合收購黑莓

????? 華爾街日報:黑莓上周與Facebook探討收購可能

????很多時候,當我致電這些報道中提到的潛在“買家”,聯系這些公司企業發展部門的人,通常會出現下面這樣的對話:

????我:貴公司是否在考慮收購黑莓?

????他們:沒有。

????我:但有報道稱你們有意收購黑莓,你們對此怎么看?

????他們:黑莓的人邀請了我們,我們赴會完全是出于禮貌。

????最明顯的破綻就是,每周都會傳出有某家新的公司有意收購黑莓,但此前傳出有意收購的公司卻再也沒了動靜。更別提Fairfax最初提出的收購案中,居然沒有規定毀約費。

????我明白,黑莓被收購的報道能帶來很多點擊量,但要到什么時候,編輯對報道真實性的堅持才會壓倒對點擊量的渴求?情況往往是,假如收購案最終成真,反倒不會有什么報道了。(財富中文網)

????譯者:項航????

????Well, it looks like Blackberry (BBRY) isn't being acquired by Fairfax Financial. Or by Qualcomm. Or by Cerberus, SAP, Google, Lenovo, Facebook or my Aunt Carol. From what I can tell, they all were equally likely buyers for this generation's version of Palm.

????The Canadian company this morning announced that its $4.7 billion "agreement" with Fairfax is off, after the Canadian insurance conglomerate failed to line up financing.

????In fact, the entire sale attempt is dead – with Blackberry instead tossing CEO Thorsten Heins and agreeing to sell US$1 billion in convertible notes to Fairfax ($250m) and other investors. The debentures have a 7-year term, 6% coupon and are convertible into common stock at a price of US$10 per share (28.7% premium to Friday's closing price – although shares are tanking on the news).

????The new interim CEO will be John Chen, the former Sybase CEO who had been serving as a senior advisor to private equity firm Silver Lake (which, for the record, went all-in for Dell but wouldn't touch Blackberry with a 10-foot keyboard).

????To be sure, lots of struggling tech companies fail to get acquired. Even well-known ones. And, along the way, they often insist to reporters that there are interested suitors-- in a desperate plea for one last bout of attention. What was unusual with Blackberry, however, is how few reporters called the obvious bluff. Just look at this sampling

????? Reuters: Cisco, Google, SAP discussing BlackBerry bids

????? WSJ: Lenovo Approaches BlackBerry

????? NY Times: Qualcomm and Cerberus Join a Bid for BlackBerry

????? WSJ: BlackBerry Met With Facebook Last Week on Potential Bid

????In many of those cases, I called corporate development folks at the possible "buyer." Usually it went like this:

????Me: Are you considering a Blackberry bid?

????Them: No.

????Me: Then what do you make of the reports?

????Them: They asked us to look, so we took the meeting as a courtesy.

????The key tell was how a new suitor was leaked each week, rather than the prior suitor becoming more serious. Not to mention the fact that Fairfax structured its initial "bid" without being required to pay a breakup fee.

????I know that Blackberry acquisition stories generated lots of clicks, but at what point does editorial judgment overwhelm self-interest? If a deal ultimately happens, it will be for scrap. And that was always the case.

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