蘋果iPhone為什么敢賣這么貴？
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????他的結(jié)論是： ????“因此， iPhone可以最終被理解為一個(gè)復(fù)雜的服務(wù)業(yè)務(wù)。它通過手機(jī)賬單來獲取價(jià)值，但通過屏幕實(shí)現(xiàn)自身價(jià)值。 這是許多公司都試圖玩弄的一個(gè)障眼法。它本質(zhì)上利用1.3萬億美元的通信市場，通過占用通信電纜提供‘內(nèi)容’來隱瞞收入。 ????“這一招很高明，只是并不是在任何地方都適用。至少目前還不是這樣。這些業(yè)務(wù)的復(fù)雜性意味著，我們通常在更先進(jìn)的所謂服務(wù)型經(jīng)濟(jì)中發(fā)現(xiàn)它們，而不是在不太先進(jìn)的所謂商品經(jīng)濟(jì)中發(fā)現(xiàn)它們。” ????在我看來，這才是明智的分析。華爾街的分析師都是靠分析賺錢，但為什么他們不能拿出更多像這樣的分析成果呢？（財(cái)富中文網(wǎng)） ????譯者：iDo98 ???? |
????His conclusion: ????"The iPhone could thus be finally understood as a complex service business. It captures value through the phone bill but delivers value through a screen. A misdirection magic trick which many have tried to pull off. It's essentially tapping into the $1.3 trillion communications market, skimming profits by delivering the 'content' which lights up the wires. ????"It's great except it does not work everywhere. Not yet at least. The complexity of services means that they are usually found in more advanced so-called service economies and rare in less developed so-called goods economies." ????Now that's what I call smart analysis. Why don't we get more of it from the guys who are paid to do it on Wall Street? ???? |
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