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專欄 - 蘋果2_0

專利戰(zhàn):蘋果步步緊逼,三星陣前換帥

Philip Elmer-DeWitt 2012年06月11日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
蘋果起訴三星侵犯專利案將于7月30日開庭,而目前還看不到雙方有任何和解的跡象。就在這時,三星更換了掌門人。

????新任CEO具有半導(dǎo)體背景,而前CEO則來自移動電話部門。

????蘋果(Apple)訴三星(Samsung)侵犯專利案將于7月30日開庭,而目前還看不到雙方有任何和解的跡象。就在這時,三星于上周四更換了掌門人。

????據(jù)路透社(Reuters)報道,已經(jīng)在三星集團工作27年的權(quán)五鉉將接替崔志成,成為三星新任CEO。而崔志成上個月剛剛在舊金山按法院的要求與蘋果CEO蒂姆?庫克進行了調(diào)解會談。

????不過雙方的會談沒有任何結(jié)果。

????我們不會對三星高層變動的細(xì)節(jié)不懂裝懂地妄加揣測,不過據(jù)中國網(wǎng)站TechWeb.com.cn的報道,新任CEO權(quán)五鉉來自三星的半導(dǎo)體和液晶顯示器部門,而對這兩個部門來說,蘋果是他們最重要的客戶之一。

????而前任CEO崔志成曾擔(dān)任三星移動電話部門總裁。這個部門去年已經(jīng)取代了蘋果、諾基亞(Nokia)和黑莓手機生產(chǎn)商RIM,成為世界第一大智能手機廠商。

????蘋果認(rèn)為三星手機熱賣的原因是因為模仿了蘋果的工業(yè)設(shè)計。另外,三星采用的谷歌(Google)安卓(Android)操作系統(tǒng)也被喬布斯斥為徹頭徹尾的“剽竊”。

????現(xiàn)在蘋果在歐洲、亞洲和美國都對三星提起了專利訴訟。

????最近蘋果又對三星發(fā)動了新一輪法律攻勢,上周四它要求美國國際貿(mào)易委員會(the U.S. International Trade Commission)禁止進口三星最新款智能手機——也就是近來熱賣的Galaxy S III。

????譯者:樸成奎

????The new man comes from the semiconductor side, the old from mobile phones.

????With an Apple (AAPL) patent trial set to begin July 30 and no settlement in sight, Samsung replaced its chairman Thursday.

????According to Reuters, the new CEO is Kwon Oh-hyun, a 27-year veteran of the Korean electronics giant. He succeeds Choi Gee-sung, who met with Apple CEO Tim Cook last month in San Francisco for two days of court-ordered mediation talks.

????They failed to come to terms.

????We don't pretend to understand all the ramifications of the executive reshuffling, but according to TechWeb China, Kwon comes out of Samsung's semiconductor and liquid crystal display businesses, two divisions that count Apple as among their most important customers.

????Choi, the former CEO, had previously served as president of Samsung's mobile phone division, which in the past year has overtaken Apple -- as well as Nokia (NOK) and Research in Motion (RIMM) -- to become the world's leading smartphone vendor.

????Samsung, Apple charges, built its lead on the strength of Apple's industrial designs and an operating system -- Google's (GOOG) Android -- that Steve Jobs famously characterized as total iPhone "rip-off."

????Samsung is now being sued by Apple for patent infringement in Europe, Asia and the U.S.

????In its latest legal offensive, Apple asked the U.S. International Trade Commission Tuesday for a preliminary injunction banning importation of Samsung's newest smartphone, the hot-selling Galaxy S III.

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