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專欄 - 從華爾街到硅谷

是誰害了Facebook

Dan Primack 2012年05月25日

Dan Primack專注于報道交易和交易撮合者,從美國金融業到風險投資業均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務。作為一名新聞工作者,Dan還曾在美國馬薩諸塞州羅克斯伯里經營一份社區報紙。目前他居住在波士頓附近。
很多人不信任只有28歲的扎克伯格,認為這個二十來歲的毛頭小伙不懂得運營這么大的公司。為此,扎克伯格請來了不少在業界精英輔佐自己。但現在看來,可能正是這些有資深經驗的業界人士害了他也害了Facebook.

????首先是桑德伯格,她回避了選擇上市承銷商的流程,給出的理由是她在谷歌(GOOG)時期就結識了某些銀行家。算我多嘴,但這種關系不是很重要嗎?并不需要她去招攬銀行為Facebook服務:每家銀行都夢想Facebook成為其客戶,只是因為她可能更了解哪家銀行最合適做承銷商。而一旦Facebook確實挑選了她來自摩根士丹利的老相識邁克爾?格蘭姆斯,難道討論時有來自她的第三種觀點不會更好嗎?特別是她和雙方關鍵人物的關系都如此密切。

????然后是埃博斯曼,據稱他主管的財務部門曾警告來自承銷商的分析師,將下調二季度預期,而其他分析師并未得到警告。如果傳言屬實,他的行為可能已經觸犯了證券監管法律,這也意味著他可能失去工作,更別說薪酬計劃里的未分配股票了。

????當然,最終的責任還是要由扎克伯格來承擔,畢竟他才是公司的首席執行官。但他現在肯定在反思,是否太輕信他人。不單是他任命的公司負責人,也包括那些從一開始就鼓噪說他需要監護人的家伙。

????First there's Sandberg, who apparently recused herself from the underwriter selection process, apparently because she had existing relationships with certain bankers from her time with Google (GOOG). Pardon me, but wouldn't such relationships actually have been important? Not to get bankers to take on Facebook as a client -- everyone wanted them -- but because she might have a better sense of who would, and wouldn't, be the best fit? And, once Facebook did pick her pal Michael Grimes over at Morgan Stanley (MS), wouldn't it have been good to have a third opinion in the room -- particularly one so close to both key players?

????Then there is Ebersman, who oversees a financial operation that allegedly warned underwriter analysts -- but not others -- to cut Q2 guidance estimates. If true, what he did may actually have violated securities regulations -- and also means he shouldn't be too quick to count his unvested shares.

????To be sure, the buck ultimately stops with Zuckerberg, because he is Facebook's CEO. But today he's got to be wondering if he was too trusting. Not only of those he put in charge, but of those who told him he needed adult supervision in the first place.

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