iPhone銷售井噴，蘋果營收大漲
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????蘋果公司（Apple）的市值在短短兩周時間內縮水了700多億美元，但是蘋果公司卻輕松超出了幾乎最樂觀的預期，圓滿實現了最不可思議的收益增長，以392億美元銷售額計算，截至三月的財季每股利潤達到了12.3美元。 ????消息一出，蘋果股票馬上掉頭向上，在盤后交易中上漲41美元（漲幅7.44%）。當天，蘋果股票以560.28美元收盤，下跌了11.42美元（大盤平均跌幅為2.00%），與4月10日盤中最高價644美元相比，下跌了約13%。 ????華爾街認為，最大的意外來自于iPhone手機銷售數據。威瑞森無線通訊（Verizon）和美國電話電報公司（AT&T）報告稱iPHone手機出貨量下降430多萬部之后，周四大部分時間，分析人士都在預測蘋果公司將無法實現目標——但他們顯然忘了，iPhone手機的大部分銷售均來源于國外市場。蘋果CFO彼得?奧本海默稱，亞洲的iPHone手機銷售同比增長了五倍。 ????蒂姆?庫克在財報中重點強調了蘋果最賺錢的兩棵搖錢樹：“在截至3月的財季中，iPhone手機銷量為3,500多萬部，iPad銷量接近1,200萬部，我們為此激動不已。” ??? 以下為具體數據： 銷售額：391.9億美元，同比增長58.9% 每股利潤：12.3美元，增長92.2% iPhone出貨總量：3,510萬部，增長88% iPad出貨總量：1,180萬部，增長151% Mac出貨總量：400萬臺，增長了6.8%，而PC市場整體出貨量增幅為2% 亞洲地區Mac銷售：增長了58% iPod出貨總量：770萬部，下降了14.6% 毛利率：47.4%，與上一財季相比增長了44.7% 預計營收：3,400億美元 預計每股利潤：8.68美元 預計毛利率：41.5% 現金與有價證券：1,110億美元，與上一財季相比，增長125億美元 ????若想了解收入會議后的更詳細的情況，可點擊網絡廣播鏈接。 ???? |
????FORTUNE -- Having lost more than $70 billion in market value in two weeks, Apple (AAPL) capped one of the strangest earnings walkups in memory by handily beating all but the most optimistic estimates, reporting record March quarter earnings of $12.30 per share on sales of $39.2 billion. ????Shares reversed course as soon as the news broke, climbing more than $41 (7.44%) in after hours trading. At the closing bell Apple had been trading for $560.28, down $11.42 (an even 2.00%) for the day and almost 13% below its April 10 intraday high of $644. ????The biggest surprise, as far as the Street was concerned, was the iPhone unit sales number. After Verizon (VZ) and AT&T (T) reported iPhone activations down more than 4.3 million, analysts spent much of Tuesday predicting that the company would miss its targets -- forgetting, apparently, that most iPhone sales take place overseas. iPhone sales in Asia were up five-fold year over year, according to CFO Peter Oppenheimer. ????"We're thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter," said Tim Cook, highlighting the two products that are driving Apple's money-making machine. ??? The numbers: Sales: $39.19 billion, up 58.9% year over year EPS: $12.3, up 92.2% iPhone: 35.1 million units, up 88% iPad: 11.8 million units, up 151% Mac: 4 million units, up 6.8% compared with 2% for the broader PC industry Asian Mac sales: up 58% iPod: 7.7 million units, down 14.6% Gross margin: 47.4%, up from 44.7% last quarter Revenue guidance: $34 billion EPS guidance: $8.68 Gross margin guidance: 41.5% Cash and marketable securities: $110 billion, up $12.5 billion from Q1 ????More after the earnings call. You can monitor the webcast here.???? |
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