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???上周五，美國社交游戲巨頭Zynga首日掛牌交易，IPO募集資金約10億美元。公司創始人兼首席執行官馬克?平克斯一早在Zynga 的洛杉磯總部敲響了納斯達克開盤鐘聲，下午第一時間就接受了《財富》雜志（Fortune）的采訪，暢談公司的發展和上市的詳情。 ????下面是采訪記錄（略有編輯）： 《財富》雜志：Zynga不上市似乎也做得不錯，現在為什么要上市？ ????平克斯：事實是我們一直以為我們要很久以后才會上市。我們曾經試圖通過限制股票數量——就像Facebook一樣——來推遲上市時間，但公司已發展到這樣的規模，員工股東和外部股東的數量已如此之多，“上市”開始比“不上市”變得更有意義。 ????我們當然也希望能在公司發展過程的合適節點上實現上市，我認為現在就是。上市前我們正在努力提高推出新游戲的能力，我們已進行了多項收購，一個非常龐大的數據中心資本支出計劃已接近尾聲，為我們此次上市提供了兩大基石。 你覺得投資者能夠理解你的意圖嗎？ ????我們很喜歡我們遇到的投資者，他們對我們公司狀況的深入了解和高瞻遠矚（關注市場潛力以及未來我們的位置）給我們留下了深刻印象。我們認為，我們的投資者和董事會都代表了公司的DNA，我們很高興能有更多志同道合的投資者加盟。 先于Zynga五周上市的團購網站Groupon遭遇了眾多負面報道和美國證監會（SEC）的調查。你作為旁觀者從中學到了什么？ ????我沒有什么特別的想法。他們面臨的有些問題確實和我們一樣，但我們對靜默期很謹慎。我原本應在D開發者大會、Web 2.0和其他會議上演講，結果都取消了。我們也沒有和媒體對話，我們確實很謹慎。 Zynga成功IPO，是否說明華爾街對Facebook平臺的認可？ ????我是第一次聽到這種說法，我們不這樣看。我想Facebook極大地推動了社交游戲的發展，就像我們正在看到的蘋果（Apple）和安卓（Android）一樣。這些平臺降低了行業的進入門檻，讓我們這樣的公司都能從中受益。 |
????Social gaming giant Zynga (ZNGA) went public earlier today, raising around $1 billion in its IPO. Company founder and CEO Mark Pincus rang Nasdaq's opening bell from Zynga's San Francisco headquarters earlier this morning, and this afternoon discussed the company and its listing with Fortune. ????What follows is a lightly-edited transcript: Fortune: Zynga seemed to be doing fine as a private company. Why go public? ????Pincus: It's been a reality for us that we were going to go public for a very long time now. We were able to prolong our period of being private by having restricted stock units, similar to Facebook, but you get to the point where you have big enough numbers of employee shareholders and outside shareholders that it starts to make more sense to be public. ????We also wanted to go public at the right point in our evolution, which I think this is. We were expanding our own ability to bring new games to market, and though once we got past that investment and most of the way through a very large capital expenditure program on our data centers that we'd have two big building blocks in place for going public. Do you think that investors understood your story? ????We really liked the investors that we met, and were impressed by both their depth of understanding of the state of our company and the long-term way their questions were really around market potential and where we'll be in the future. Our approach was that we think our investors and board really represent the DNA of the company, and we were excited to add some more likeminded investors. Groupon (GRPN) went public five weeks before Zynga, and suffered through a bunch of negative press and SEC troubles. Did you learn anything from watching its process? ????I can't think of anything in particular. They did face some of the same things we did, but we were very conservative when thinking about the quiet period. I was supposed to speak at D and Web 2.0 and other conferences, but pulled out of all of them. And we didn't talk to the press, because we really wanted to be careful. Is your IPO Wall Street's validation of Facebook as a platform? ????It's the first I've heard that argument, so I don't think that's the way we interpreted it. I think Facebook has been an amazing accelerator in social gaming, just like we're beginning to see Apple and Android also being accelerators. In both cases, these platforms are reducing barriers to play, and company like ours are able to benefit from it. |
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