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專欄 - 蘋果2_0

蘋果vs.微軟:Twitter江湖的平板電腦之爭

Philip Elmer-DeWitt 2011年09月16日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
兩派死忠粉絲預覽了微軟新款平板電腦的操作系統,雙方在Twitter唇槍舌劍,大打口水戰。

圖片來源:Twitter

??? 上周二,微軟(Microsoft)在年度開發者大會上分發了搭載測試版Windows 8的三星(Samsung)平板電腦,由此在博客界、Twitter以及報紙上引發了一場口水戰。Windows 8是微軟為應對蘋果(Apple)的OS X以及iOS而推出的操作系統。

????保羅?舒羅特是微軟專業網上社區Windows IT Pro的新聞編輯,也是Windows Weekly播客的主播,他在Twitter上發布了一通虛擬電話來表明自己的態度。在這段對話中,iPad當場認輸:“喂,是Windows 8嗎?我是iPad。你贏了。”

????科技與電子消費品博客Boy Genius Report的扎克?愛潑斯坦在一篇名為《蘋果,很遺憾,Windows 8正在引領后后PC時代》(Sorry Apple, Windows 8 ushers in the post-post-PC era)的帖子中寫道:“顯然,這個平臺令蘋果博客寫手們坐立不安。他們不斷在Twitter上發些關于冷卻風扇和Silverlight的笑話,一刻也不消停,完全不想想,微軟正在向我們展示計算技術的未來呢。”

????商務社交網站The Loo的吉姆?達爾瑞普稱:“誰說我緊張了?我都快笑掉大牙了。”達爾瑞普是上述笑話的原創者之一,他在The Loop網站上發了一張照片——照片上是一個工業級尺寸的電風扇,下面標注著一行文字:Windows 8平板電腦的必備附件。

????大膽的火球(Daring Fireball)網站的約翰?格魯伯是蘋果的支持者,他說,就算Windows 8可能成為成功的操作系統,但“如果蘋果也發布一款和Windows 8平板電腦類似的半成品,那我真會大為驚恐。”

????以下是雙方粉絲的更多交鋒:

????愛潑斯坦:“不久之后,Mac OS和iOS會整合成一個統一的平臺,或者OS X將大量吸收iOS的特性,憑借這些特性,蘋果最終將在觸屏設備領域游刃有余……屆時,蘋果會提供一種新的計算機解決方案,它的功能豐富而強大,遠超蘋果現有的解決方案。而這個全新的方案就跟Windows 8一樣。”

????達爾瑞普:“我簡直要吐了。”

????愛潑斯坦:“假如說iPad曾將我們帶入后PC時代,那么現在歡迎進入后后PC時代。”

????達爾瑞普:“等Windows 8發布,人們紛紛拋棄iPad,轉投Windows 8的時候,再說微軟帶領我們進入了什么新的時代吧——否則,一切都是空談。”

????譯者:項航

????A war of words -- blogged, tweeted and syndicated -- broke out at Microsoft's (MSFT) annual developers conference Tuesday when the company distributed Samsung tablets loaded with beta copies of Windows 8, its answer to Apple's (AAPL) OS X and iOS, rolled into one.

????Paul Thurrott, the news editor of Windows IT Pro and host of the Windows Weekly podcast, set the tone when he tweeted an imaginary phone call in which the iPad concedes victory on the spot: "Hello, Windows 8? This is iPad. You win."

????"Apple bloggers were apparently so flustered by the platform that they resorted to bombarding Twitter with jokes about cooling fans and Silverlight instead of stopping for a moment to realize that Microsoft is showing us the future of computing," wrote Boy Genius Report's Zach Epstein in a post entitled Sorry Apple, Windows 8 ushers in the post-post-PC era.

????"I wasn't flustered," says The Loop's Jim Dalrymple, who had made one of those jokes, posting a photo of an industrial-size fan under the label Must-have accessory for Windows 8 tablet. "I was laughing my ass off."

????Daring Fireball's John Gruber, speaking for the Apple establishment, granted that Windows 8 might turn out to be a successful OS, but added: "I'd be appalled if Apple were to unveil something in the half- (if that) finished state of Windows 8 for tablets."

????Below: More sniping.

????Epstein: "Down the road, Mac OS and iOS will merge into a single platform or OS X will adopt enough iOS-like characteristics that Apple will finally be comfortable with slapping it on a touch-enabled device... At that point in time, Apple will be able to offer a computing solution that is infinitely more versatile and capable than the company's current solutions. A solution like Windows 8."

????Dalrymple: "I just threw up in my mouth."

????Epstein: "If the iPad ushered in the post-PC era, then welcome to the post-post-PC era."

????Dalrymple: "When Windows 8 is released and millions of people choose that over the iPad, then you can safely say that Microsoft ushered in something — until then, they have nothing."

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