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專(zhuān)欄 - 蘋(píng)果2_0

中移動(dòng)密會(huì)喬布斯,3G iPhone引進(jìn)在望

Philip Elmer-DeWitt 2011年08月19日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話(huà),那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話(huà),就會(huì)相信他所說(shuō)的話(huà)。蘋(píng)果的數(shù)百萬(wàn)用戶(hù)中已經(jīng)有不少成了該公司的“信徒”,而很多蘋(píng)果投資者也賺得盆滿(mǎn)缽滿(mǎn)。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
據(jù)報(bào)道,蘋(píng)果公司與世界上最大的移動(dòng)運(yùn)營(yíng)商進(jìn)行了最高級(jí)別的會(huì)談

資料來(lái)源:todaysiphone.com??

????據(jù)路透社(Reuters)報(bào)道,本周四,中國(guó)移動(dòng)(China Mobile)公布了其上半年的業(yè)績(jī)情況,并在之后的新聞發(fā)布會(huì)上透露,中國(guó)移動(dòng)已與史蒂夫?喬布斯進(jìn)行多次會(huì)談,希望引進(jìn)支持中國(guó)移動(dòng)自主研發(fā)的3G標(biāo)準(zhǔn)的iPhone手機(jī)。

????中國(guó)是世界最大的手機(jī)市場(chǎng),蘋(píng)果公司在中國(guó)的唯一官方代理商是中國(guó)聯(lián)通(China Unicom,中國(guó)第二大移動(dòng)運(yùn)營(yíng)商)。但中國(guó)移動(dòng)表示,雖然未與蘋(píng)果公司簽訂合約,其iPhone手機(jī)在網(wǎng)用戶(hù)卻已達(dá)744萬(wàn)。目前,中國(guó)移動(dòng)的用戶(hù)規(guī)模已超過(guò)6億,位列世界第一。

????iPhone手機(jī)在中國(guó)日益龐大的中產(chǎn)階層倍受追捧。為了滿(mǎn)足這一需求,去年中國(guó)移動(dòng)推出了iPhone 4專(zhuān)用的微SIM卡。但由于蘋(píng)果公司的設(shè)備并不支持中國(guó)移動(dòng)自主研發(fā)的TD-SCDMA標(biāo)準(zhǔn),因此,iPhone 4手機(jī)的移動(dòng)用戶(hù)無(wú)法享受到3G網(wǎng)絡(luò)的高速服務(wù)。本月早些時(shí)候,曾有傳言稱(chēng),中國(guó)移動(dòng)已與蘋(píng)果公司簽訂了協(xié)議,將代理下一代iPhone手機(jī),使用戶(hù)可以通過(guò)中國(guó)移動(dòng)的網(wǎng)絡(luò),享受到高速互聯(lián)網(wǎng)沖浪的樂(lè)趣。

????盡管這是首次爆出喬布斯直接參與此事的消息,但其實(shí)蘋(píng)果公司一直在密切關(guān)注中國(guó)市場(chǎng)。今年7月份,蘋(píng)果公司首席運(yùn)營(yíng)官蒂姆?庫(kù)克報(bào)告稱(chēng),今年第三季度,蘋(píng)果公司在大中華區(qū)的銷(xiāo)售額達(dá)到38億美元,是去年同期的6倍。

????庫(kù)克對(duì)分析人士稱(chēng):“對(duì)于蘋(píng)果公司而言,這是一個(gè)重大的機(jī)遇。我堅(jiān)信,中國(guó)市場(chǎng)潛力無(wú)限,蘋(píng)果公司目前還只是在‘撓癢癢’而已。”

????譯者:劉進(jìn)龍/喬樹(shù)靜

????At a news conference following release of its first-half earnings, China Mobile (CHL) revealed Thursday that it has met several times with Steve Jobs to talk about Apple (AAPL) making an iPhone that would support its proprietary 3G standard, Reuters reports.

????Officially, Apple sells iPhones in the world's largest cell phone market only through China Unicom (CHU), the country's second largest carrier. But even without a contract with Apple, China Mobile -- the world's largest mobile phone operator with more than 600 million subscribers -- says it already has 7.44 million iPhone users on its network.

????The iPhone is in extremely high demand among China's growing middle class, and China Mobile responded last year by offering its customers a microSIM card that fits the iPhone 4. But because Apple's device doesn't support China Mobile's home-grown TD-SCDMA standard, those customers aren't getting 3G speeds. According to a rumor widely circulated earlier this month, China Mobile has already signed a deal to carry a next-generation iPhone that would deliver high-speed Internet access to its network.

????Although the report of Jobs' direct involvement is new, Apple has been keeping a close eye on the Chinese market for some time. In July, COO Tim Cook reported that Apple's sales in Greater China grew six-fold year over year in Q3 to $3.8 billion.

????"This has been a substantial opportunity for Apple," Cook told analysts. "I firmly believe we are just scratching the surface right now."

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