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專欄 - 蘋果2_0

分析預計蘋果第三財季營收漲90%

Philip Elmer-DeWitt 2011年07月08日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
世界最大的業(yè)余分析師團隊預測iPhone銷售額上漲110%,iPad銷售額上漲155%。

數(shù)據(jù)來源:Posts At Eventide 圖片來源:PED

????蘋果(Apple)將在約兩周后,即7月19日發(fā)布第三財季財報。據(jù)湯姆遜金融(Thomson Financial)報道,華爾街的分析師們目前一致認為,蘋果公司每股盈利將達5.69美元,營收有望達到246.7億美元,分別同比增長62.1%和57.2%。

????這樣的增長率聽起來也許很不錯,但與蘋果信息網(wǎng)站The Mac Observer上Apple Finance Board論壇里的業(yè)余分析師們所做的預測相比,實在不算什么。

????上周末,羅伯特?保羅?雷濤發(fā)布了蘋果第三財季營收預測報告。雷濤領導著30多名Apple Finance Board論壇的活躍成員,這份報告是他們共同做出的。就我們所知,雷濤的團隊是世界上最大的非專業(yè)企業(yè)分析師團隊。[《財富》(Fortune)曾在其蘋果季度營收預測“比賽”中,列出過雷濤團隊部分成員的數(shù)據(jù)。]他們的預測頗為有趣,因為他們總比華爾街更為精確。

????Apple Finance Board預測蘋果每股盈利將達6.66美元,營收將為265.56億美元,分別同比增長89.61%和69.14%。上一財季蘋果每股盈利增長92%,營收增長82%,可謂飛漲;與之相比,本財季略有下降。

????以下列出了雷濤的預測數(shù)據(jù)。更詳細的報告請參閱他在Posts At Eventide網(wǎng)站發(fā)布的博客。具體鏈接為:鏈接1鏈接2

????Apple (AAPL) will report its earnings for the June quarter on July 19, two weeks from today. The current consensus among Wall Street analysts, according to Thomson Financial, is that the company earned $5.69 per share on sales of $24.67 billion, up 62.1% and 57.2%, respectively.

????Impressive as those growth rates might sound, they're anemic compared with what the amateur analysts at The Mac Observer's Apple Finance Board are forecasting.

????Over the weekend, Robert Paul Leitao, who rides herd over 30 active AFB members, posted their estimates for Apple's fiscal Q3. His is, as far as we know, the largest collection of amateur analysts for any company in the world. (Fortune uses a subset of his group for its quarterly Apple earnings smackdown.) Their estimates are of interest because they are invariably more accurate than Wall Street's.

????The AFB consensus is calling for earnings of $6.66 on sales of $26.556 billion, up 89.61% and 69.14%. respectively -- a modest slowdown from last quarter's breakneck earnings growth of 92% and sales growth of 82%.

????We've copied Leitao's spreadsheets below the fold. The details are available on his blog, Posts At Eventide, here and here.

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來源:Posts At Eventide

來源:Posts At Eventide

譯者:項航

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