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專欄 - 谷歌日志

谷歌菜譜搜索上線

Seth Weintraub 2011年02月28日

谷歌(Google)最初是從事網(wǎng)絡(luò)搜索,現(xiàn)在它幾乎滲入商界和政府的方方面面。Seth Weintraub為我們揭示谷歌將去向何方,正在與誰(shuí)競(jìng)爭(zhēng),將與誰(shuí)競(jìng)爭(zhēng),以及市場(chǎng)力量是如何推動(dòng)這家公司偏離或堅(jiān)持其“不做惡”(Don't Be Evil)的座右銘。在成為博客寫(xiě)手之前,他曾有15年的時(shí)間在多家公司擔(dān)任全球IT主管。
谷歌搜索現(xiàn)在內(nèi)置了菜譜搜索功能。

????雖然在互聯(lián)網(wǎng)上搜索烹調(diào)菜譜不是件難事,但谷歌(Google)現(xiàn)在打算讓烹調(diào)變得更加簡(jiǎn)單,它在搜索頁(yè)面提供了選項(xiàng)以使搜索結(jié)果中僅顯示菜譜。盡管在本文寫(xiě)作時(shí)該服務(wù)還無(wú)法使用,不過(guò)谷歌已制作了一個(gè)演示頁(yè)面。

定向搜索

????當(dāng)你在谷歌上搜索菜譜或食材時(shí),會(huì)得到很多結(jié)果,然而并非所有結(jié)果都是菜譜。現(xiàn)在,你可以縮小搜索結(jié)果的范圍,使其僅僅顯示菜譜。

菜譜信息觸手可得

????在搜索結(jié)果頁(yè)面上,會(huì)顯示菜譜的等級(jí)、食材和圖片等信息,你可以借此找到合適的菜譜。

“定制”菜譜

????只需點(diǎn)擊幾下鼠標(biāo),你就可以進(jìn)行自定義,從搜索結(jié)果中篩選出在食材、烹飪時(shí)間和卡路里含量等方面符合自己要求的菜譜。

????用戶也可以通過(guò)食材、烹飪時(shí)間和卡路里含量過(guò)濾搜索結(jié)果。聽(tīng)起來(lái)菜譜搜索還真是個(gè)不錯(cuò)的工具,你可以看看自己冰箱里有什么食材,再把這些食材輸入谷歌搜索中,然后谷歌就能給出你可選擇的菜譜。

????對(duì)谷歌而言,這是一個(gè)很棒的食品和廚具用品銷售的廣告平臺(tái)。網(wǎng)站開(kāi)發(fā)者們甚至還能在自己的網(wǎng)頁(yè)中加入谷歌提供的代碼,使其內(nèi)容格式化,從而在谷歌搜索結(jié)果中以更易閱讀的方式呈現(xiàn)。

????此外,在這個(gè)領(lǐng)域,社交媒體顯然也能大顯身手。朋友和家人發(fā)布的菜譜,顯然比網(wǎng)民隨便發(fā)布的略勝一籌。

????在日本和美國(guó),谷歌菜譜搜索應(yīng)該很快就會(huì)上線。

????譯者:項(xiàng)航

????It was never hard to find recipes on the Internet, but Google (GOOG) is making it just a bit easier by providing the option to narrow down search results to only include recipes. Although the service isn't available as of this writing, there is a landing page that explains its features.

Focus Your Search

????When you search for a recipe or ingredient on Google, you'll get lots of results, but not all of them will be for recipes. Now you can narrow your search results to show only recipes.

Recipe Info At Your Fingertips

????Get help finding the right recipe with ratings, ingredients, and pictures displayed on the results page.

Slice and Dice Your Results

????With just a few clicks, you can customize and filter search results to show recipes with your ideal ingredients, cook time and calorie count

????Users can filter their results by ingredients, cook time, or calories as well. This sounds like a great tool for looking at what you have in the refrigerator, popping the items into Google, and letting it spit out (sorry, bad term) your options.

????For Google, they now have a great advertising platform for food and kitchen goods sales. There is even some code that website developers can put in their pages that will format the results in Google search in a way that is easy to view.

????Also, this is a pretty clear area where social media could play a big role. Friends and family recipes clearly trump the random posting on the Internet.

????Google Recipe Search should be rolling out in Japan and the US at any second now.

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