????雅虎（Yahoo）首席執行官瑪麗莎?梅耶和她禁止公司員工遠程辦公的決定獲得了大量的關注。雖然最初的反應可能是引起爭議，但事實上，梅耶的理由跟我們Zappos的理念是一致的：員工在辦公室里進行更多面對面的交流可以對打造公司文化產生巨大的積極影響。

????我在拙作《奉上幸福》（Delivering Happiness）一書中探討了我們在Zappos是如何通過3C——服裝（clothing）、客戶服務（customer service）以及公司文化（company culture）——思考自身品牌的做法。最后一個C（公司文化）并不僅僅是我們認為重要的東西，它對公司來說是頭等大事，而且是我們經營戰略的核心。我們的信念是，如果我們打造出正確的公司文化，那么大部分其他東西——比如提供卓越的客戶服務，或是創建持久的品牌或業務——就會水到渠成。

????Zappos目前約有1,500名員工，公司建立已有14年時間，我們花費大量時間思考如何才能持續提升公司文化。我們會做“面對面游戲”（face game）這樣的事情，每次讓一名員工登錄到我們的后臺系統，他或她的面孔就會自動展現到一名隨機員工的面前，旁邊還附有人物小傳。

????我們辦公樓的四面都有門，之前租戶的員工都是選最方便的門走進來。我們從外面把門鎖起來，迫使員工繞過大樓走前門。雖然不方便，但我們相信它能夠幫助打造公司文化。因為這種做法創造了更多的機會，通過大廳里的相遇讓員工在偶然間發生互動。

????兩年前，我們宣布將租用拉斯維加斯之前的市政廳大樓。由于再過6個月，我們的改造工程就能完工，現在Zappos的員工隊伍實際上被打散了。其中有200名員工在拉斯維加斯市中心的臨時辦公室上班，而大多數員工還在馬上就要成為前總部的地方辦公，后者位于亨德森（拉斯維加斯郊區）的一處辦公園區。過去的一年里，我大部分時間都在市中心那邊活動，因為我住在那里，也因為我對DowntownProject.com的參與。所以，當一名Zappos員工看到我在接受全國廣播公司財經頻道（CNBC）采訪時表示我不鼓勵在家遠程辦公時，他給我發來了下面這封電子郵件：

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????我想公開和你分享我們團隊對這個話題進行的一個討論。團隊成員（包括我在內）立刻蹦出這樣的話，“好啊，那可真夠虛偽的。”你的很多會議都是在家中開的，Zappos的員工看到你的次數變少了，靈光一現的機會也少了。我知道把他們召集到你的地方對你來說更加方便，但你也說了，我們公司辦公樓只開一扇門并不是方便不方便的問題。我們希望你多走一些路，這樣你就有機會跟人碰面。我要建議你把更多的會議放在Zappos市中心的會議室，而不是你的公寓……人們希望有更多的機會在那里看到你，我認為那會有幫助。

????Much attention has been given to Yahoo (YHOO) CEO Marissa Mayer and her decision to ban her employees from telecommuting. While the initial reaction may have fomented controversy, the truth is that her reasoning is in line with our philosophy here at Zappos: More face time in the office can have a huge positive impact in helping build company culture.

????In my book Delivering Happiness, I talk about how we think of our brand at Zappos in terms of the 3 C's: clothing, customer service, and company culture. That last C -- company culture -- isn't just something we think is important. It's the No. 1 priority for the company, and it's actually core to our business strategy. Our belief is that if we get the culture right, then most of the other stuff -- like delivering great customer service or building a long-term enduring brand or business -- will just be a natural byproduct.

????With about 1,500 employees now, we've been in business for nearly 14 years and have spent a lot of time thinking about how to continuously improve our company culture. We do things like playing the "face game," where every time an employee logs into our backend systems, he or she is automatically shown the face of a random employee, along with the accompanying bio.

????There are doors on all four sides of the building I'm working in. The employees of the building's previous tenant went through whichever door was most convenient. We actually lock all the doors from the outside and force employees to walk around the entire building to get to the front door. Even though it's more inconvenient, we believe this helps our culture because it creates more opportunities for employees to have serendipitous interactions by colliding with each other in the main lobby.

????Two years ago, we announced that we would be taking over the former Las Vegas city hall. Now that we are about six months away from completing construction, our workforce is actually split with about 200 employees in a temporary office in downtown Vegas, and the majority of our employees in our soon-to-be ex-headquarters in an office park in Henderson (a suburb of Vegas). Over the past year, I've been spending most of my time out and about downtown because I live there and also because of my involvement in DowntownProject.com. So when a Zappos employee saw me comment on a CNBC interview saying that we don't encourage working from home, he emailed me the following:

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????I wanted to openly share with you a discussion my team had about that. People (including myself) immediately jumped to "well, that's pretty hypocritical." You take a lot of your meetings from home and people at Zappos see you less and have fewer opportunities for serendipity for you. I know it is more convenient for your time and meetings to have them at your place. But you also talk about how it is not about convenience that we have only one door into buildings. We want you to walk a little bit farther so you have a chance to bump into people. I would encourage you to see if you can do more of your meetings from Zappos' downtown offices instead of your apartment ... People want to see you around more and I think that will help.