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C大調(diào)的創(chuàng)業(yè)交響曲

C大調(diào)的創(chuàng)業(yè)交響曲

Peter Gerstenzang 2013年03月19日
音樂人們?nèi)兆釉絹碓讲缓眠^,所以許多有遠(yuǎn)見的音樂人開始成立自己的唱片公司。本文介紹的5位音樂人都開始自己當(dāng)老板,自己經(jīng)營自己的音樂事業(yè)。

????埃利奧特?墨菲

????墨菲曾被稱贊為“新一代迪倫”(他的朋友布魯斯?斯普林斯汀也曾被人這樣叫過),他可以說是自己給自己當(dāng)老板錄唱片的鼻祖。他公司設(shè)在巴黎,唱片銷路很好,他喜歡當(dāng)老板的感覺。

????“1979年,給唱片公司錄完音后,我意識到我沒有屬于自己的唱片公司,”墨菲回憶說?!坝谑牵易约洪_了一家,全權(quán)負(fù)責(zé)從錄音到發(fā)行的所有事情。一天,我給曼哈頓一家商店送續(xù)訂的貨。店長看到我,疑惑的問:‘你不是埃利奧特?墨菲么?’‘沒錯,’我說?!阕约河H自送貨?’‘沒錯,’我又說?!疄槭裁??’他追問道?!疄榱送耆瓶厮囆g(shù)!’我說?!脴拥乃囆g(shù)家!’他說。”

????“我妻子是我的員工,盡管這么說她會殺了我”。墨菲一年有100天的時間在演奏,除去演奏和賣CD,他現(xiàn)在還負(fù)責(zé)掌管兒子的樂隊。“

????“我讓他以我為榜樣:參與和自己事業(yè)有關(guān)的所有決定,把長久發(fā)展當(dāng)做自己的目標(biāo)?!?/p>

????威利?尼羅

????威利?尼羅先前由Arista公司和Columbia公司發(fā)行的唱片廣受好評,后來他又在自己的掌舵方面取得了成功,同樣找到了樂趣。下面就是這位老板對做生意的看法。

????“我的感覺從來沒像這樣好。憑借我的河屋唱片公司(River House Records),我可以把我所有創(chuàng)造性想法付諸實踐。沒有人能妨礙我,也沒有人能使喚我。”

????尼羅說當(dāng)自己的老板的時候,他會精打細(xì)算,雇傭合適的人來把事情辦好。

????“2011年,我雇傭了一個宣傳員,他叫卡里?貝克。他幫忙讓我的唱片《天真的人》(The Innocent ones)上了《今日美國》(USA Today)的版面。報社的人寫了篇很精彩的報道。而且由于很多媒體轉(zhuǎn)載,我開了好多場演唱會?!?/p>

????然而,事業(yè)難免會遇到挫折。

????“除了錄唱片和巡演,我還要處理大大小小的所有事情。我要審核插圖,接訂單,還要送貨。一切讓人精疲力竭。但是為了我下一張專輯《美國旅行》(American Ride)的發(fā)行,我的粉絲只用4天時間就湊齊了發(fā)行的費用!這給了我走下去的動力。不能辜負(fù)粉絲的信任?!保ㄘ敻恢形木W(wǎng))

????譯者:王小偉

????Elliott Murphy

????Once hailed as "The New Dylan" (just like his friend Bruce Springsteen), Murphy "invented" being his own CEO. Based in Paris, selling lots of records, he loves being boss.

????"In 1979, after recording for the majors, I found myself without a label," Murphy recalls. "I started my own, overseeing everything from recording to pressing. One day, I dropped off an album re-order to a Manhattan store. The manager looked at me, confused. 'You're Elliott Murphy?' he asked. 'Right,' I replied. 'You deliver the records yourself?' 'Right again,' I replied. 'Why?' he demanded. 'Total artistic control!' I said 'Smart artist!' he said."

????Aside from playing 100 dates a year and selling CDs -- "My wife is my staff, although she'd kill me for saying so" -- Murphy now manages his son's band.

????"I tell him to do what I do: Get involved in every decision that concerns your career, keep longevity in mind as your goal."

????Willie Nile

????After making acclaimed albums for Arista and Columbia, Willie Nile found success and happiness piloting his own ship. Here's what this CEO says about running things.

????"It's never been better. With my River House Records, I can realize all my creative decisions, unencumbered. I answer to no one."

????Nile says being his own boss, he spends his bucks wisely. Hiring the right employee turned things around.

????"In 2011, I got a publicist, Cary Baker. He got my record The Innocent Ones to USA Today. They wrote a great story about it. And because it hit the wire services, I got a ton of gigs out of it."

????Still, there are drawbacks to running one's own business.

????"Along with recording and touring, I'm always attending to details. There's artwork to approve, booking issues, shipping. It's exhausting. But for my upcoming album, American Ride, my fans raised my recording money in four days! That gives you the energy to go on. So you can justify your fans' faith in you."

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