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招聘廣告背后的小秘密

招聘廣告背后的小秘密

Katherine Reynolds Lewis 2012年03月02日
招聘廣告的套話看多了,求職者對于像“注重細節”、“快節奏的工作環境”、“團隊合作精神”等字眼可能只是一瞥而過。但這些被用濫了的套話卻能暴露招聘者的一些小心思。

????招聘廣告看多了,很快就會發現它們聽上去都差不多。“注重細節”、“有主動性”等字眼泛濫成災,招聘職位看上去千篇一律,這種情況已經成為找工作時常見的現象。

????但如果你能停下來,想想這些招聘的熱門字眼究竟意味著什么,就會發現字里行間隱藏著大量有用的信息,一不留神就會漏掉。首先,如果公司在招聘廣告中采用這些套話,很可能是因為他們對于所要招的職位全無概念,只知道有一個空缺需要填補。

????“套話助長了企業文化中決策領域的懶惰,”高管發展和培訓公司Grey Matters的所有人凱文?弗萊明說。“我們使用這些辭令來掩飾一些東西。它也可以掩蓋矛盾的心態。”弗萊明的業務建立在神經科學的基礎上,公司在懷俄明州杰克森霍爾和俄克拉荷馬州塔爾薩都設有辦事處。

????比方說,一家招聘公司可能要求應聘者同時具備兩項看起來相互抵觸的品質,如“創業精神”和“團隊合作精神”,原因是招聘經理和人力資源總監對這個職位的要求有不同的想法。或者,招聘公司就是存在不切實際的預期,期望一個人能擁有所有的優秀品質。

????“招聘經理們想找的是理想人選,‘如果一個人的圣誕節心愿全部都能兌現,他會在清單上面寫下什么心愿呢?’”《職場登頂戰略》(Getting to the Top: Strategies for Career Success)一書的作者、硅谷招聘人凱瑟琳?烏爾里克稱。“他們會列出現有的五個最優秀員工的杰出品質。”

????又或者,令人困惑的套話說明這家公司的定位或策略不清晰。弗萊明說:“大多數人對于發展計劃并無概念;他們也不知道前進的方向在哪。”。

????鑒于此,我們特地請來弗萊明、烏爾里克和其他職業咨詢專家幫助我們解讀這些招聘廣告中的常用詞,同時也是充斥著求職者簡歷的熱門字眼。

????注重細節。“當心控制狂,”弗萊明警告說。除非招聘職位的核心工作與細節相關——如法務會計或行政助理——否則,這個字眼可能意味著你的一舉一動都將受到嚴密的監控和反復的揣測。

????具有團隊精神。這聽上去可能沒什么,但要小心它的真正含義是你將承擔老板“以團隊名義”分派的任何工作。“具有團隊精神,就是你要完完全全服從我們的安排,”弗萊明解釋説。

????快節奏的工作環境,意味著招聘公司希望不惜代價獲得高生產率,員工會不斷地遇到緊急狀況需要處理。“快節奏意味著你工作的時間將超過我們支付給你的薪水,”烏爾里克這樣解讀。如記者或傳媒等行業節奏非常快,進入這些行業之前就應當了解這一點。“快節奏工作環境意味著辦公室有點瘋狂,”愛德曼公關(Edelman Public Relations)駐舊金山的高級招聘經理凱特?吉安尼尼說。

????Read enough help-wanted advertisements, and you'll soon realize that they all basically sound the same. Jargon like "detail-oriented" and "self-starter" is so overused that the positions advertised begin to sound unremarkable: part of the expected landscape of hunting for a job.

????But if you stop and think about what all of these buzzwords are signaling, you'll realize how much information you just might miss if you fail to read between the lines. First of all, when employers fall back on the same old jargon to advertise positions, it could very well be that they actually have no idea what they are looking for. They just know they have a spot to fill.

????"Jargon is our way to grow lazier decision making in corporate cultures," says Kevin Fleming, owner of Grey Matters, a neuroscience-based executive development and coaching firm based in Jackson Hole and Tulsa. "We use these words to cover up something. It could also be a way to hide some ambivalence."

????For instance, an employer may ask for two qualities that seem to conflict -- such as "entrepreneurial" and "team player" -- because the hiring manager and the human resources director have different ideas about what the position requires. Or, the employer may simply have unrealistic expectations of all the qualities that a single individual could possess.

????"The hiring managers are thinking about the ideal person. 'If I could get everything I wanted on my Christmas wish list, what would I put on that list?'" says Kathryn Ullrich, a recruiter based in Silicon Valley and author of Getting to the Top: Strategies for Career Success. "They'll take the best attributes of the five best people they have."

????Or perhaps, confusing jargon suggests that the company has an ill-defined mission or strategy. "Most people have no idea what the development plans really are; they don't know where they're going," says Fleming.

????With that in mind, we've asked Fleming, Ullrich and other career experts to help us decode the most commonly used jargon in job ads, often the same buzzwords that fill up resumes.

????Detail-oriented. "Watch out for control freaks," Fleming warns. Unless the position involves detail at its core -- like a forensic accountant or administrative assistant -- this phrase hints that your every move will be scrutinized and second-guessed.

????Team player. It may sound innocuous, but be wary that this innocuous phrase really means that you'll take whatever the bosses dish out, "for the team." "Team player is code phrase for someone who will allow us to do whatever we want to you," Fleming explains.

????Fast-paced work environment. This means that the employer wants high productivity at all costs and you'll be fielding a steady flow of emergencies. "Fast paced means you're going to work more hours than we're paying you," interprets Ullrich. Some industries, such as journalism or communications, are truly fast paced, but you should already know that going into those fields. "Fast-paced work environment means it's a little bit of a crazy office," says Kate Giannini, senior recruitment manager at Edelman Public Relations in San Francisco.

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