研究公司Parks Associates的調查稱，智能手表中最熱門的應用莫過于與健康和康體相關的應用。

在擁有和使用智能手表的美國家庭中，有超過四分之三表示他們會利用其手表計步。另有60%的家庭用其監測心律，53%的家庭使用其計算卡路里。在所有的智能手表所有者中，有41%稱其最常用的應用都是用于計算卡路里或實現減肥目標。

Parks Associates高級分析師克里斯汀·漢尼奇在報告中指出：“隨著人們意識到健康體魄的好處，互聯健康和康體設備以及可穿戴設備的市場規模正在激增。”

蘋果、Fitbit和Garmin這樣的智能手表生產商可能會對這個數據感到些許吃驚，因為它們一直在不斷努力增添健康和康體功能，并將其看作吸引新客戶最可行的方式。蘋果今年的新手表軟件將添加康體趨勢統計功能以及女性健康跟蹤功能，蘋果去年在手表中增加了心電圖功能。Fitbit則添加了其所稱的“PurePulse”心律應用，以計算穿戴者在運動過程中處于不同心律區間的時長，可謂是心肺訓練計劃塑形人士的福音。

盡管眾多設備都配備了計步和心律監測功能，但用戶依然會安裝熱門智能手表應用，例如在蘋果手表中安裝MyFitnessPal和Waterminder，或在Fitbit上安裝Eat Slow和Water Logged，以便自己能夠通過手表更加便捷地跟蹤其飲食和飲水量。

Parks Associates稱，約四分之一擁有寬帶服務的美國家庭至少有一塊互聯的智能手表或互聯的健康跟蹤器。

最新的趨勢顯示，智能手表所有者會購買訂閱服務，從而提供額外的健康跟蹤、指導和康體激勵。Fitbit上個月宣布了新的增值計劃，其價格為每月10美元，將為用戶提供詳細的健康報告和個性化的康體建議，并讓他們獲取所謂的健身方案，類似于醫療應用Headspace提供的那種。

漢尼奇在報告中指出，“互聯康體市場新參與者的涌現，例如Peloton，向人們展示了硬件銷售之外的新業務模式。我們開始看到，互聯康體產品正在與訂閱服務、課程和其他在線和視頻流內容進行融合，從而提供持續的營收源。”（財富中文網）

譯者：馮豐

審校：夏林

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.

More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight loss goals.

“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” Kristen Hanich, senior analyst at Parks Associates, noted in the report.

The data should come as little surprise to smartwatch makers like Apple, Fitbit, and Garmin that have increasingly honed in on adding health and fitness features as the most likely way to attract new customers. Apple's new watch software this year is adding fitness trend statistics and female health tracking, while last year Apple added an electrocardiogram feature to the watch. And Fitbit has added what it calls the "PurePulse" heart rate app to calculate how much time the wearer spends in different heart rate zones during exercise, a boon to those who stay in shape using a cardio training program.

While many devices have built in step counting and heart rate monitoring, users are installing popular smartwatch apps like MyFitnessPal and Waterminder on the Apple Watch or Eat Slow and Water Logged on Fitbit to make it more convenient to track their food and water intake right on their wrist.

About one-quarter of U.S. households with broadband service own at least one connected smartwatch or connected fitness tracker, Parks Associates said.

The newest trend is smartwatch owners signing up for subscription services to provide additional health tracking, coaching, and fitness encouragement. Fitbit last month announced its new premium plan, which will cost $10 per month and offer detailed health reports, personalized fitness advice, and access to so-called wellness programs, like those on the meditation app Headspace.

The "emergence of new types of players in the connected fitness market–such as Peloton–shows the potential for new business models beyond hardware sales," Hanich said in the report. "We are starting to see connected fitness products paired with subscription services, classes, and other online and streaming content that lead to ongoing revenue.”